Enhanced distributor performance fueled MLM health supplement business success

Push for progress

The strategic necessity of improving distributor performance

A health supplement MLM business that is deeply rooted detected a growth glitch unable to manage the distributor network that grew rapidly across borders. With the business expanding and the company exceeding new zones of growth, the major setback faced by the business owners was the increasing difficulty in tracking distributor activities, identifying top performers and offering timely incentives.

The regression impacted the business when distributor performances declined resulting in lower productivity and distributor retention. Health supplements MLM business is a category that needs stringent monitoring and efficient handling owing to the highly regulated nature of the sector, the necessity to stay in compliance with health and safety standards, and the importance of maintaining customer trust through consistent and reliable product quality, service and delivery.

That being the case, streamlining distributor management and boosting their engagement was imperative for the MLM health supplement business to scale further in their niche market.

The business delegated Epixel MLM Software to the scenario who identified the need for a solution to keep track of performance metrics and bestow distributors with real-time support and necessary backing.

Dissecting the dilemma

Transitioning the business to a new framework

Identifying the need to retain distributors efficiently and accelerate their performance to drive better sales and revenue, Epixel seeped in fastidious strategies to strictly monitor distributor performances, provide round-the-clock feedback and support, and performance-based bonuses and incentives. This carefully crafted framework was to provide visibility to distributor activities and encourage the distributor force by incentivizing high-performing individuals.

The software was tailored precisely to categorize distributors based on their performances with which reward customization could be curated accordingly. Also, distributor segmentation was aimed at helping the business classify its distributors based on the support they require.

Distributors being the key pillar of a direct selling business, Epixel envisioned enhancing distributor performance as a comprehensive package capable of improving distributor performance, satisfaction, morale thus bringing improved sales and growth for the business, a classic win-win strategy.

Performance dashboards were carefully integrated enabling distributors to track their sales through a personal performance dashboard, customer engagement and their overall progress. These dashboards were engineered with the aim of improving distributor engagement by 18% within the first month, thus empowering individuals entering the network with improved transparency and ownership of the metrics.

We also identified the necessity of having a company-wide leaderboard to rank distributors based on key metrics such as sales volume, customer acquisition and team growth. The prime objective of incorporating the leaderboard system was to foster healthy competition and public recognition, which was expected to increase the sales by 25%.

Not to forget, the software functionality also included real-time notifications for distributors to keep them updated from time to time on how close they are to hitting their sales milestones, or when they receive rewards. This feature was formulated to reduce the distributor churn rate by up to 15%, allowing early intervention and timely support when performances begin to drop.

The result spectrum

Creating a breakthrough from baseline

Although the MLM health supplement business’s primary concern was to give their distributor force a comprehensive push, capable of staying ahead of competitions and challenges, Epixel’s strategies for the business included empowering the company to support and motivate the distributor network proactively. This resulted in improving both distributor performance and engagement ultimately.

The personalized performance dashboards and public leaderboards were structured to enhance distributor loyalty and improve distributor retention rates for up to 20%. This majorly benefited the top performers whose sales were estimated to rise by 35% by means of increased visibility and support.

While at it, we ensured that the transparency and recognition features should be infiltrated into the system to enhance distributor satisfaction. This approach was majorly intended to make distributors feel that they are valued and supported, thus fostering long-term loyalty.

Combining data collection features also made a huge impact on the business letting them examine distributor behavior and craft training programs accordingly.

These results were not just aimed at creating immediate results but long-term impact on the business elevating brand credibility.

Challenges and solutions

Over the ridge

While we were hooked on finding out how to strengthen the brand-distributor relationship and retain distributors effectively, what kept us on our toes was analyzing the brand’s history of challenges and ensuring that it doesn’t hamper the brand’s growth anytime during its journey towards success.

For which, we focused on -

Seamless onboarding, to ensure distributors effortlessly adopt the strategies formulated by Epixel with its meticulous training and user guides. The system’s ease of use is so intuitive that it gives distributors a quick understanding of essential tools and strategies thus maximizing productivity and engagement right from the beginning.

Balancing incentives, structured in a way to sustainably maintain the efforts of top performers. A tiered loyalty system was integrated with a projected profit margin of 20% on sales growth while offering rewards and recognition for top performers and incentives and support for mid-level performers respectively.

Maintaining distributor engagement preventing burnouts taking seasonal challenges and competitions into account. Seasonal events were introduced forecasting a 15% increase in distributor participation during the off-sales period to keep the distributor engagement intact throughout the year.