MLM functionalities sped up growth for MLM educational business

Push for progress

The real challenge

We live in an era where no amount of learning is enough. Every day there is a new update in the world of technology, science, business, and every other stream creating new waves of knowledge. That being the case, educational resource businesses are reviving their strategies to accelerate online learning and create new impact. One of our clients, an educational resources MLM business in the front line, known for their transforming educational experiences and high-end online courses has been operating in the industry for quite a long time with a large network of passionate educators and affiliates.

While the business tried to expand its course offerings to a wider audience base, it had a tough time promoting online courses effectively through the MLM network. Their existing framework couldn't track enrollments efficiently, accurately manage subscriptions or generate thorough performance analytics.

Although the business had a brilliant range of educational content and an internationally acclaimed syllabus, they found it challenging to keep track of sales performances and manage commissions. This further led to having a demotivated distributor base hampering the business growth severely.

Epixel MLM Software was brought into the situation where we did a thorough check to analyze what the existing system had and what we could add from our end to enhance the business performance. At first, we found out that manual processes were creating huge delays and errors in commission payouts that underpinned brand credibility and trust among educators. The system also lacked detailed performance analytics without which identifying areas for improvement and successful business strategies was almost impossible.

Dissecting the dilemma

Overcoming the challenge, one step at a time

Team Epixel in the first analysis found out that the system critically had to have an MLM software solution with performance analytics, enrollment tracking, and other necessary features for an educational business. We ensured to embed functionalities that included accurate calculation of commissions, and seamless management of subscriptions to ensure that the business is capable of addressing challenges and accelerating growth.

We devised a comprehensive system that is capable of empowering educators with necessary tools to promote online courses competently, monitor enrollments and commission from time to time, handle subscriptions, and generate detailed performance analytics.

Our primary objective was to upgrade the business platform with a more dynamic framework that can elevate educator engagement in the first place. Facilitating financial transactions and delivering actionable insights on sales performances were next in line. These key areas were given prime focus to boost course enrollments, accelerate educator motivation, and expedite business growth in the competitive educational resources landscape.

We made careful integrations not disrupting the learning modules and course patterns, but beneficial for the business to scale better, expand to new zones, and improve overall business performance. Advanced course promotion tools, meticulous tracking of commission and enrollments, and subscription management were the three major integrations done in the first place to improve the digital presence of the courses offered, real-time commission tracking and payouts to educators, and to auto renew subscriptions and cancellations thus enhancing user experience to a larger extent.

Other features were tailored to cater to the unique needs of the business that could help the educators network to efficiently promote courses online, analyze their performances, streamline overall business operations and accelerate revenue growth.

The result spectrum

Enhancing course promotion and sales growth

With the integration of a sophisticated MLM framework and high-end software functionalities, the fragmented business processes were intended to become more integrated, and efficient deliver significant improvements through various key performance indicators.

Advanced course promotion tools were integrated expecting to increase the efficiency of course promotion by 60% thus widening the educators' reach, increasing course enrollments and brand visibility. The real-time commission and enrollment tracking functionality was integrated intending to improve brand trust and reduce errors in commission calculation by 70%.

The subscription management while seamlessly managing course subscriptions were also expected to automate renewals, prompt cancellations, and thus improve customer satisfaction and retention rates by 50%.

With the existing system unable to generate reports on sales performance, the business could not gauge educator effectiveness. Incorporating detailed performance analytics was planned to deliver comprehensive analytics on sales performances, enrollment trends, and educator effectiveness thus enhancing strategic decision-making by 45% through a data-driven approach.

These key features and functionalities and their resultant benefits were expected to create impact in

Expanding network growth by 80% within the first year gradually widening the reach and influence of educational offerings.

Boosting monthly revenue by 70% through tiered commission structures, and incentive programs.

55% increased lead conversion rates through advanced lead management and nurturing capabilities.

Streamlined onboarding processes reducing time required to onboard by 50%.

Similarly, automated commission payouts were seeped into the system to make sure that educator payments were made on time and accurately reducing administrative overheads by 40% and thus elevating educator satisfaction. The intuitive dashboard was integrated aiming to help educators scrupulously monitor their performances, earnings, and course engagement metrics thus making a 55% increase in educator engagement.

Challenges and solutions

Ensuring seamless integration

While Team Epixel made sure that the features that should go into the business framework were in place and could cater to the specific business needs, there were a few challenges for us to resolve before we made further moves. The key challenges and the solutions we applied during the process were,

Making sure that integration of a sophisticated MLM system doesn’t disrupt various educational platforms existing in the framework such as online classrooms, content management systems, and student information systems. For this our proficient development team made an amalgamated solution of robust APIs and middleware solutions into the system. This could seamlessly facilitate connectivity with the business and a broader range of educational technologies. Elaborate compatibility testing made sure that course materials and students had uninterrupted access thus maintaining a consistent learning and sales environment.

Giving timely and actionable input to elevate educator and administrator productivity was the next major challenge. Having to give foresight on sales performances, agent activities, and learner engagement levels had to have an intuitive analytics dashboard, and reporting tools that were tailored for the education sector. These tools were customized to deliver distinct visualizations and KPIs that can push educational sales to the top and help stakeholders take informed decisions.

The scalability of the system to assist a rapidly expanding network of agents and educators without curtailing their performance and user experience was another challenge we found midway. We ensured that the system is built on a scalable cloud infrastructure that can actively switch according to increasing user load and data volume, thus ensuring consistent performance, and delivering a seamless experience for participants at any rate of scale.