Epixel Roundup

April Archives

With the first quarter passing in a jiffy, April witnessed some new twists and turns in the direct selling landscape!

April 2024

Influencer marketing taking new turn with nano-influencers

A recent study conducted by The American Marketing Association (AMA) reports that over 80% of the companies in the US consider influencer marketing a powerful tool making it a $17.4 billion industry. Nano-influencers have fewer followers compared to macro-influencers but have a larger engagement rate which benefits sales and brand promotions building more intimate connections.

The study also states that nano-influencers cost 18 times less than macro-influencers but the return they generate is three times higher.

AI replacing humans?

The Swedish fintech company Klarna recently revealed that their newly employed AI assistant managed to handle 2.3 million conversations within the first month of installation. This is equivalent to 700 full-time agents giving live support and a similar satisfaction rate that human agents generated. While Klarna isn’t aiming at replacing human agents completely, the brand believes that fully AI-powered financial assistance can help improve the efficiency of the global retail banking industry.

The brand estimates that introducing an AI assistant can help make a profit improvement of $40 million in the year 2024. This is considering the interaction which usually takes 11 minutes was done in two minutes by the AI assistant that too in 35 languages and a 25% increase in repeat inquiries.

The Olympics heat is on

With the 2024 Olympics all set to begin in July 2024, Betterware de Mexico announced that the brand will be supporting athletes with access to their full range of products and will be actively donating to the welfare of the Mexican team.

In similar news, Herbalife partnered with the Mexican Olympic Committee for the nutritional welfare of Mexican athletes with Herbalife’s range of wellness products. This is Herbalife's fifth sponsorship to the Olympic Committee and is a portrayal of how the brand is effectively contributing to fueling the growth of the nation’s heroes.

Utility Warehouse bags back-to-back recognitions

Utility Warehouse (UW) wins top ranking for customer service by the UK consumer protection organization ‘Which?’ The award is in honor of the brand’s continuous commitment to delivering outstanding customer service, value for money, and technical support.

Correspondingly, UW also won the title, ‘One of the most trusted energy suppliers in UK’ conferred by Citizens Advice, a national association within the UK in support of customer security. Of the 16 suppliers assessed for the ranking UW was ranked the highest for customer satisfaction, efficient complaint handling and ease of contact.