按营收划分的美國 直銷 品牌列表
了解全球领先直销企业表现，快速掌握 全球百大直銷排名 动向。
美国直销品牌排行榜（按增长率）
| # | 公司 | 增长率 | 2024年收入 （单位：百万美元） |
2023年收入 （单位：百万美元） |
创立年份 |
|---|---|---|---|---|---|
| 1 | REAL Brokerage | 83% | 1,260 | 689 | 2014 |
| 2 | Family First Life | 54% | 775 | 503 | 2013 |
| 3 | LifeWave | 50% | 555 | 370 | 2004 |
| 4 | PHP Agency | 47% | 440 | 300 | 2009 |
| 5 | Vivint Smart Home | 27% | 1,000 | 790 | 1999 |
| 6 | Premier Financial Alliance | 17% | 350 | 300 | 2003 |
| 7 | World Financial Group | 15% | 1,500 | 1,300 | 2001 |
| 8 | Primerica | 12% | 3,089 | 2,748 | 1977 |
| 9 | Princess House | 7% | 320 | 299 | 1963 |
| 10 | eXp Realty | 6% | 4,567 | 4,300 | 2002 |
| 11 | LegalShield | 3% | 561 | 546 | 1972 |
| 12 | Nature's Sunshine | 2% | 454 | 445 | 1972 |
| 13 | Vida Divina | 0% | 917 | 917 | 2016 |
| 14 | Arbonne International | 0% | 700 | 700 | 1975 |
| 15 | IYOVIA | 0% | 500 | 500 | 2013 |
| 16 | ACN | 0% | 500 | 500 | 1993 |
| 17 | Shaklee | 0% | 500 | 500 | 1956 |
| 18 | It Works! Global | 0% | 450 | 450 | 2001 |
| 19 | Unicity | 0% | 450 | 450 | 2001 |
| 20 | Isagenix | 0% | 400 | 400 | 2002 |
| 21 | Younique | 0% | 368 | 368 | 2012 |
| 22 | Partner.co | 0% | 350 | 350 | 2007 |
| 23 | Le-Vel | 0% | 350 | 350 | 2012 |
| 24 | Pure Romance | 0% | 350 | 350 | 1993 |
| 25 | Pruvit | 0% | 336 | 336 | 2015 |
| 26 | Pampered Chef | 0% | 300 | 300 | 1980 |
| 27 | Neora | 0% | 300 | 300 | 2011 |
| 28 | Herbalife | -1% | 5,000 | 5,062 | 1980 |
| 29 | Juice Plus+ | -1% | 395 | 400 | 1970 |
| 30 | LuLaRoe | -1% | 395 | 400 | 2013 |
| 31 | DoTerra | -3% | 1,450 | 1,500 | 2008 |
| 32 | Amway | -4% | 7,400 | 7,700 | 1959 |
| 33 | Mary Kay | -4% | 2,400 | 2,500 | 1963 |
| 34 | Melaleuca | -4% | 2,200 | 2,300 | 1985 |
| 35 | Forever Living Products | -6% | 1,700 | 1,800 | 1978 |
| 36 | Ambit Energy | -6% | 1,030 | 1,090 | 2006 |
| 37 | USANA | -7% | 855 | 921 | 1992 |
| 38 | Sunrun | -10% | 2,037 | 2,260 | 2007 |
| 39 | Young Living | -10% | 1,800 | 2,000 | 1993 |
| 40 | Plexus Worldwide | -10% | 341 | 377 | 2008 |
| 41 | SeneGence | -11% | 800 | 900 | 1999 |
| 42 | DXN Global | -11% | 800 | 902 | 1993 |
| 43 | Nu Skin | -12% | 1,732 | 1,969 | 1984 |
| 44 | 4Life | -12% | 300 | 341 | 1998 |
| 45 | Monat Global | -14% | 600 | 700 | 2014 |
| 46 | Hy Cite | -15% | 487 | 570 | 1959 |
| 47 | Scentsy | -18% | 472 | 579 | 2004 |
| 48 | Beach Body | -20% | 419 | 527 | 1998 |
| 49 | Market America | -38% | 500 | 800 | 1992 |
| 50 | Optavia - Medifast | -44% | 602 | 1,072 | 1981 |
©
Epixel MLM Software
数据更新于2025年11月
源 - businessforhome.org
*上述清单可能因市场变化而调整。
领先 美國 直銷 品牌 的主要产品类别
| # | 公司 | 主要产品类别 | 代表产品 |
|---|---|---|---|
| 1 | Amway |
|
|
| 2 | Herbalife |
|
|
| 3 | eXp Realty |
|
|
| 4 | Primerica |
|
|
| 5 | Mary Kay |
|
|
| 6 | Melaleuca |
|
|
| 7 | Sunrun |
|
|
| 8 | Young Living |
|
|
| 9 | Nu Skin |
|
|
| 10 | Forever Living Products |
|
|
| 11 | World Financial Group |
|
|
| 12 | DoTerra |
|
|
| 13 | REAL Brokerage |
|
|
| 14 | Ambit Energy |
|
|
| 15 | Vivint Smart Home |
|
|
| 16 | Vida Divina |
|
|
| 17 | USANA |
|
|
| 18 | SeneGence |
|
|
| 19 | DXN Global |
|
|
| 20 | Family First Life |
|
|
| 21 | Arbonne International |
|
|
| 22 | Optavia - Medifast |
|
|
| 23 | Monat Global |
|
|
| 24 | LegalShield |
|
|
| 25 | LifeWave |
|
|
| 26 | Market America |
|
|
| 27 | IYOVIA |
|
|
| 28 | ACN |
|
|
| 29 | Shaklee |
|
|
| 30 | Hy Cite Enterprises |
|
|
| 31 | Scentsy |
|
|
| 32 | Nature's Sunshine |
|
|
| 33 | It Works! Global |
|
|
| 34 | Unicity |
|
|
| 35 | PHP Agency |
|
|
| 36 | Beach Body |
|
|
| 37 | Isagenix |
|
|
| 38 | Juice Plus+ |
|
|
| 39 | LuLaRoe |
|
|
| 40 | Younique |
|
|
| 41 | Partner.co |
|
|
| 42 | Le-Vel |
|
|
| 43 | Pure Romance |
|
|
| 44 | Premier Financial Alliance |
|
|
| 45 | Plexus Worldwide |
|
|
| 46 | Pruvit |
|
|
| 47 | Princess House |
|
|
| 48 | Pampered Chef |
|
|
| 49 | 4Life |
|
|
| 50 | Neora |
|
|
| 51 | InCruises (InGroup) |
|
|
| 52 | New U Life |
|
|
| 53 | Seacret Direct |
|
|
| 54 | Stella & Dot |
|
|
| 55 | Total Life Changes |
|
|
| 56 | Sunrider International |
|
|
| 57 | LifeVantage |
|
|
| 58 | Hegemon Group (HGI) |
|
|
| 59 | Life Plus |
|
|
| 60 | Origami Owl |
|
|
| 61 | Cabi Online |
|
|
| 62 | Paparazzi Accessories |
|
|
| 63 | Modere |
|
|
| 64 | MyDailyChoice |
|
|
| 65 | Cutco |
|
|
| 66 | Amare Global |
|
|
| 67 | Rena Ware Int. |
|
|
| 68 | ASEA |
|
|
| 69 | PartyLite |
|
|
| 70 | Youngevity |
|
|
| 71 | Enagic USA |
|
|
| 72 | Stampin' Up! |
|
|
| 73 | Jifu |
|
|
| 74 | LiveGood |
|
|
| 75 | Mannatech |
|
|
| 76 | Nefful |
|
|
| 77 | LimeLife by Alcone |
|
|
| 78 | Tastefully Simple |
|
|
| 79 | Olive Tree People |
|
|
| 80 | Xyngular |
|
|
| 81 | QSciences |
|
|
| 82 | The Super Patch Company |
|
|
| 83 | NeoLife |
|
|
| 84 | Perfectly Posh |
|
|
| 85 | Inspire |
|
|
| 86 | Truvy |
|
|
| 87 | Kirby Company |
|
|
| 88 | QuiAri |
|
|
| 89 | LivePURE |
|
|
| 90 | iGenius |
|
|
| 91 | AmeriPlan USA |
|
|
| 92 | MWR Life |
|
|
| 93 | Synergy International |
|
|
| 94 | Fuxion |
|
|
| 95 | Purium |
|
|
| 96 | Premier Designs |
|
|
| 97 | Ardyss |
|
|
| 98 | Touchstone Essentials |
|
|
| 99 | JR Watkins |
|
|
| 100 | Ruby Ribbon |
|
|
美國 直銷 品牌 的企业发展历程与领导层概览
| # | 公司 | 创立年份 | 2025年年龄（岁） | 首席执行官 | 创始人 |
|---|---|---|---|---|---|
| 1 | Amway | 1959 | 66 | Michael Nelson | Jay Van Andel & Richard DeVos |
| 2 | Herbalife | 1980 | 45 | Stephan Gratziani | Mark R. Hughes |
| 3 | eXp Realty | 2002 | 23 | Leo Pareja | Glenn Darrel Sanford, Brian Culhane |
| 4 | Primerica | 1977 | 48 | Glenn Williams | Arthur L. Williams |
| 5 | Mary Kay | 1963 | 62 | David Holl | Mary Kay Ash |
| 6 | Melaleuca | 1985 | 40 | Jerry Felton | Frank L. VanderSloot |
| 7 | Sunrun | 2007 | 18 | Mary Powell | Ed Fenster, Lynn Jurich |
| 8 | Young Living | 1993 | 32 | Mary Young | Gary Young |
| 9 | Nu Skin | 1984 | 41 | Ryan Napierski | Blake Roney et al. |
| 10 | Forever Living Products | 1978 | 47 | Gregg Maughan | Rex Maughan |
| 11 | World Financial Group | 2001 | 24 | Jack Krbekyan | N/A |
| 12 | DoTerra | 2008 | 17 | Kirk Jowers | David Stirling & Team |
| 13 | REAL Brokerage | 2014 | 11 | Tamir Poleg | Tamir Poleg |
| 14 | Ambit Energy | 2006 | 19 | Jere Thompson | Jere Thompson, Chris Chambless |
| 15 | Vivint Smart Home | 1999 | 26 | David Bywater | Todd Pedersen |
| 16 | Vida Divina | 2016 | 9 | Armand Puyolt | Armand Puyolt |
| 17 | USANA | 1992 | 33 | Jim Brown | Myron Wentz |
| 18 | SeneGence | 1999 | 26 | Joni Rogers | Joni Rogers-Kante |
| 19 | DXN Global | 1993 | 32 | Prajith Pavithran | Datuk Lim Siow Jin |
| 20 | Family First Life | 2013 | 12 | Shawn Meaike | Shawn Meaike |
| 21 | Arbonne International | 1975 | 50 | Jen Orlando | Petter Mørck |
| 22 | Optavia - Medifast | 1981 | 44 | Daniel R. Chard | Wayne Scott Andersen |
| 23 | Monat Global | 2014 | 11 | Rayner Urdaneta | Luis Urdaneta, Rayner Urdaneta |
| 24 | LegalShield | 1972 | 53 | Jeff Bell | Harland Stonecipher |
| 25 | LifeWave | 2004 | 21 | David Schmidt | David Schmidt |
| 26 | Market America | 1992 | 33 | Loren Ridinger | James Ridinger, Loren Ridinger |
| 27 | IYOVIA | 2013 | 12 | N/A | N/A |
| 28 | ACN | 1993 | 32 | Robert Stevanoski | Greg Provenzano, Tony Cupisz, Mike Cupisz |
| 29 | Shaklee | 1956 | 69 | Roger Barnett | Forrest C. Shaklee |
| 30 | Hy Cite Enterprises | 1959 | 66 | N/A | N/A |
| 31 | Scentsy | 2004 | 21 | Orville Thompson | Kara Egan and Colette Gunnell |
| 32 | Nature's Sunshine | 1972 | 53 | Terrence Moorehead | Terrence Moorehead |
| 33 | It Works! Global | 2001 | 24 | John Alcala | Mark Pentecost, Cindy Monroe |
| 34 | Unicity | 2001 | 24 | Stewart Hughes | Stewart Hughes |
| 35 | PHP Agency | 2009 | 16 | Patrick Bet-David | Patrick Bet-David |
| 36 | Beach Body | 1998 | 27 | Carl Daikeler | Carl Daikeler, Jon Congdon |
| 37 | Isagenix | 2002 | 23 | Sharron Walsh | Jim & Kathy Coover |
| 38 | Juice Plus+ | 1970 | 55 | Travis Garza | Jay Martin |
| 39 | LuLaRoe | 2013 | 12 | Deanne Stidham | Mark & DeAnne Stidham |
| 40 | Younique | 2012 | 13 | Kristi Hubbard | Derek Maxfield, Melanie Huscroft |
| 41 | Partner.co | 2007 | 18 | Darren Zobrist | Darren Zobrist & John Wadsworth |
| 42 | Le-Vel | 2012 | 13 | Jason Camper | Jason & Paul Gravette |
| 43 | Pure Romance | 1993 | 32 | Chris Cicchinelli | Chris Cicchinelli |
| 44 | Premier Financial Alliance | 2003 | 22 | David Carroll | David Carroll |
| 45 | Plexus Worldwide | 2008 | 17 | Gene Tipps | Tarl Robinson |
| 46 | Pruvit | 2015 | 10 | Brian Underwood | Brian Underwood |
| 47 | Princess House | 1963 | 62 | Connie Tang | Charlie Collis |
| 48 | Pampered Chef | 1980 | 45 | Nevena Srebreva | Doris Christopher |
| 49 | 4Life | 1998 | 27 | Danny Lee | David & Bianca Lisonbee |
| 50 | Neora | 2011 | 14 | Jeff Olson | Jeff Olson |
| 51 | InCruises (InGroup) | 2015 | 10 | Michael Hutchison | Michael Hutchison |
| 52 | New U Life | 2017 | 8 | Alexy Goldstein | Alexy Goldstein |
| 53 | Seacret Direct | 2005 | 20 | Izhak Ben Shabat | Izhak Ben Shabat and Moty Ben Shaba |
| 54 | Stella & Dot | 2003 | 22 | Jessica Herrin | Jessica Herrin |
| 55 | Total Life Changes | 2003 | 22 | Jack Fallon | Jack Fallon |
| 56 | Sunrider International | 1982 | 43 | Tei-Fu Chen | Tei-Fu Chen & Oi-Lin Chen |
| 57 | LifeVantage | 2003 | 22 | Steve Fife | Dr. Shawn Talbott (Co-Founder) |
| 58 | Hegemon Group (HGI) | 2012 | 13 | Jim Sweeney | Jim Sweeney |
| 59 | Life Plus | 1995 | 30 | Dr. Paul S. Stricker | Dr. Paul S. Stricker |
| 60 | Origami Owl | 2010 | 15 | Carlyce Thompson | N/A |
| 61 | Cabi Online | 2002 | 23 | Kimberly Inskeep | Carol Anderson and Jan Janura |
| 62 | Paparazzi Accessories | 2011 | 14 | Misty Kirby | Misty Kirby, Trent Kirby, Chani Reeve, and Ryan Reeve |
| 63 | Modere | 1992 | 33 | N/A | N/A |
| 64 | MyDailyChoice | 2014 | 11 | Josh Zwagil | Josh Zwagil |
| 65 | Cutco | 1949 | 76 | James Stitt | James Stitt |
| 66 | Amare Global | 2015 | 10 | Asma Ishaq | Hiep Tran |
| 67 | Rena Ware Int. | 1941 | 84 | Ben Zylstra | Fred Zylstra |
| 68 | ASEA | 2007 | 18 | Jarom Webb | Verdis Norton |
| 69 | PartyLite | 1909 | 116 | Tanios Viviani | Mabel Baker |
| 70 | Youngevity | 1997 | 28 | Steve Wallach | Dr. Joel Wallach |
| 71 | Enagic USA | 1974 | 51 | Hironari Oshiro | Hironari Oshiro |
| 72 | Stampin' Up! | 1988 | 37 | Sara Douglass | Shelli Gardner & Sterling Gardner |
| 73 | Jifu | 2018 | 7 | Kyle Copeland | Bradley Boyle |
| 74 | LiveGood | N/A | N/A | Ben Glinsky | Ben Glinsky |
| 75 | Mannatech | 1993 | 32 | Landen Frederick | Samuel Caster |
| 76 | Nefful | 1973 | 52 | Hisami Kamijo | Hisami Kamijo |
| 77 | LimeLife by Alcone | 2015 | 10 | Michele Gay & Madison Mallardi | Michele Gay, Madison Mallardi, and Kristin McDonnell |
| 78 | Tastefully Simple | 1995 | 30 | Jill Blashack Strahan | Jill Blashack Strahan |
| 79 | Olive Tree People | 2017 | 8 | Thomas Lommel | Thomas Lommel |
| 80 | Xyngular | 2009 | 16 | Russ Fletcher | Derek Maxfield, John J. Elkins |
| 81 | QSciences | 2013 | 12 | Marc Wilson | Marc Wilson |
| 82 | The Super Patch Company | 2022 | 3 | Jay Dhaliwal | Jay Dhaliwal |
| 83 | NeoLife | 1958 | 67 | Kendra Brassfield | Jerry Brassfield |
| 84 | Perfectly Posh | 2011 | 14 | Ann Dalton | Ann Dalton and Andrew McBride |
| 85 | Inspire | 2011 | 14 | Ronald Joselin | N/A |
| 86 | Truvy | 2014 | 11 | David Brown | Shawn Gibson and David Brown |
| 87 | Kirby Company | 1935 | 90 | David Grzebinski | Jim Kirby |
| 88 | QuiAri | 2019 | 6 | Bob Reina | Bob Reina |
| 89 | LivePURE | N/A | N/A | Dae Geun Jung | Dae Geun Jung |
| 90 | iGenius | 2016 | 9 | Chad Garner | Uljan Sharka |
| 91 | AmeriPlan USA | 1992 | 33 | Dennis Bloom | Dennis and Daniel Bloom |
| 92 | MWR Life | 2013 | 12 | Yoni Ashurov | Yoni Ashurov |
| 93 | Synergy International | 2000 | 25 | Dan Higginson | Dan Higginson |
| 94 | Fuxion | 2006 | 19 | Alvaro Zuniga Benavides | Alvaro Zuniga Benavides |
| 95 | Purium | 1993 | 32 | David Sandoval | David Sandoval and Amy Venner-Hamdi |
| 96 | Premier Designs | 1985 | 40 | Andy Horner | Andy and Joan Horner |
| 97 | Ardyss | 1991 | 34 | Armida Diaz De Leon | Díaz de León Family |
| 98 | Touchstone Essentials | 2012 | 13 | Eddie Stone | Eddie Stone |
| 99 | JR Watkins | 1868 | 157 | Mark Jacobs | J. R. Watkins |
| 100 | Ruby Ribbon | 2011 | 14 | Clint McKinlay | Anna Zornosa and Deborah Uri |
当2024年销售额达到347.40亿美元，区域市场占比达到56.8%时，美国已成为美洲地区规模最大的十亿美元级市场。后疫情时期导致销售额出现波动，2021年至2024年复合年增长率（CAGR）下降6.6%，而该周期最后一年下降5.2%。（WFDSA 2024统计报告）
美国以31%的市场份额主导健康产品市场。2024年，美洲地区约73%的国家属于高渗透市场，亚太地区约为53%，而欧洲仅为15%。2021年至2024年间，美洲整体销售额略有下降，但仅在2024年就实现了0.8%的增长，达到611.89亿美元，约占全球销售额的37.3%。2024年，在全球15个领先的直销市场中，有6个市场的销售额低于上一年，这些年收入不足10亿美元的市场通过整体力量共创造了25.24亿美元的收入，占该地区总销售额的约4.1%。此次下降主要集中在亚太地区和美洲地区。（WFDSA 2024统计报告）
美国直销排名：增长最快的前10大美國 直銷 品牌
| 范围 | 公司 | 增长率 |
|---|---|---|
| 1 | REAL Brokerage | 83% |
| 2 | Family First Life | 54% |
| 3 | LifeWave | 50% |
| 4 | Vivint Smart Home | 27% |
| 5 | InCruises (InGroup) | 23% |
| 6 | World Financial Group | 15% |
| 7 | Premier Financial All. | 17% |
| 8 | Primerica | 12% |
| 9 | Princess House | 7% |
| 10 | eXp Realty | 6% |
美国直销品牌排行榜：2024年营收最高的前10大企业
| 范围 | 公司 | 2024年收入（单位：百万美元） |
|---|---|---|
| 1 | Amway | 7,400 |
| 2 | Herbalife | 5,000 |
| 3 | eXp Realty | 4,567 |
| 4 | Primerica | 3,089 |
| 5 | Mary Kay | 2,400 |
| 6 | Melaleuca | 2,200 |
| 7 | Sunrun | 2,037 |
| 8 | Young Living | 1,800 |
| 9 | Nu Skin | 1,732 |
| 10 | Forever Living | 1,700 |
营收下降最大的 美国直销品牌排行榜 企业
| 范围 | 公司 | 增长率 |
|---|---|---|
| 1 | Optavia - Medifast | -44% |
| 2 | Market America | -38% |
| 3 | Scentsy | -18% |
| 4 | Beach Body | -20% |
| 5 | Nu Skin | -12% |
| 6 | SeneGence | -11% |
| 7 | Sunrun | -10% |
| 8 | Young Living | -10% |
| 9 | Plexus Worldwide | -10% |
| 10 | 4Life | -12% |
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