Lead prospecting tools – That can help get a lead right into the sales pipeline to make them your prospect and then your customer through lead capture campaigns. The platform can help businesses enhance their marketing through efficient social media marketing, email campaigns, ad banners, etc.

Qualify potential leads – Foster leads to becoming potential customers through lead funneling and scoring. Delivering a data-driven omnichannel experience would not only generate quality leads but also help improve conversion rate which would reflect on the sales and revenue.

Customer relationship management – Retain a customer with effective customer management techniques thus improving ROI through an end-to-end customer experience. Leverage every digital possibility to stay in constant touch with customers to attend to every customer's concerns, thus improving communication and collaboration.

Customer-centric loyalty programs – Analyze customer behaviors and patterns and segment them accordingly. Create personalized loyalty programs based on the analysis and give out occasional rewards, offers, and other perks valuing their patronage. Encourage sharing and gifting of earned points and rewards within their circle and thus spread the word further.

Referral programs to optimize brand advocacy – An efficient referral program that would sync with your marketing goals could be a great way to attract a newer crowd. Incentivizing customers for repeat referrals and referral traffic monitoring with advanced loyalty analytics etc could take a direct selling brand many steps ahead with their business.

Omnichannel loyalty management – To cater to customers of various needs and interests, a brand might have to launch multiple loyalty programs, the same can be done with ease through various social selling platforms. A cross-channel strategy ameliorating activities across the brand website, in-app and in-store could win more customers.

Active customer review and rating system – To allow leads and prospects to analyze the services and features offered by the software which could help them scale up their business. The system also has subcategories where each product and service can be rated separately for its ease of use, reliability, support, and every other factor.

Social referral campaign – The exceptional range of features and support offered to the customers would speak for itself. When a contented customer takes it to their social circle to speak of how a product has helped him be at peace with his business, well it says a lot.

Social listening tools – Social media is a place where what you say about yourself is amplified multiple times further. Get notified every time a customer makes a brand mention anywhere in the digital space. This will help brands understand how they are perceived by customers across channels. However, in the social space, when you are reviewed by a customer, it not only marks their satisfaction with the brand but could be perceived as a persuading element to drive new customers in.

Learning Management Software (LMS) – An advanced framework through which organizations can train their team to develop their core competencies. LMS can guide distributors to develop their skills with fun elements and hands-on experiences to deal with various business circumstances. Through LMS, enhancing product knowledge at an advanced level could be made possible.

Product demonstration videos – An elaborated tutorial on the product, its specifications, and every other minute detail could be an add-on to the knowledge bank which can be used as a reference for both distributors and customers at any stage during the course of the business.

Online product catalog – An online product catalog is a business imperative that exhibits product data, pricing, stock, and availability of products. With online catalogs, delivering an omnichannel customer experience is made effortless thus improving operational efficiency.

Automated email marketing campaigns – Emails are the number one marketing materials through which a brand can stay as a constant reminder to a customer. How can emails be sent out to customers based on their preferences? How to automate emails but not be spammy at the same time? This feature just does it right.

Social media marketing – After technology, staying updated on the social front has got so much to do for direct selling business. Through effective content marketing and tracking, there’s quite a lot social media could do for the upliftment of a business from social selling to social commerce.

Multi-channel composer and omnichannel marketing – Generate platform-specific content to attract attention and encourage engagement. The feature enables SEO optimization, running, tracking, and managing ad campaigns on various platforms. Launch ad campaigns and analyze their results across all virtual windows.

Sales data analysis – Track key data sales metrics with which product profitability could be identified. This could also pave the way to point sales opportunities identifying the profitability of customers and most profitable customers as well. Sales data could help with strategic decision making and also enable businesses to revise their direct sales strategy.

Customer behavior data – With changing market conditions and trends with which generations shift their preferences, analyzing customer behavior data could help brands alter their marketing approach favorably for both the customers and the company. With robust data, personality traits, psychological responses, and social trends which are factors that influence customer behavior can be tracked efficiently.

Market analysis – The market is guided by customer behavior at large. With a thorough market analysis, getting real-time data from customers, targeting new customers, customer profiling, and analyzing market trends, etc can be done with which businesses can redirect themselves to growth and success.

Training modules – LMS has specific training modules that would cover the skill enhancement of a distributor and how it can be put to good use for the betterment of the company. With personalized training and development programs, the brand could also help build a great rapport with its distributors right from day one.

Structured onboarding – Keeping a distributor motivated right from onboarding has got quite a lot to do with their journey with the brand. Data-driven training programs and gamified and strategic onboarding can create a huge impact on the brand in the distributor's mind boosting their productivity and efficiency.

Individual distributor support – A distributor might be performing consistently low due to a minor issue that is causing concern with their performance. Upskilling distributors based on their performance through individual distributor evaluation and sponsor support features could help improve the distributor performance by manifolds.

Customer rewards and loyalty – As much as a brand focuses on encouraging a customer to purchase, it is important to keep them encouraged to come back to the brand repeatedly. A structured loyalty and rewards program analyzing the customer data and shopping statistics would help take a direct selling business to newer dimensions.

State-of-the-art mobile app – With a simple interface, intuitive navigation, push notifications, and extended data privacy and security, getting customers closer to the brand can be done swiftly through mobile apps.

Data-based customer segregation – A powerful data segmentation tool that can help businesses with targeting campaigns based on their customers and business size. Understanding your customer first before targeting is where data segmentation would save your day.

Customer Referral Program (CRP) – A CRP can yield high-quality customers through distributor and customer references. A referral kit is a great tool through which case studies, testimonials, ebooks, catalogs, and new product samples could be made available as a reference library for brand advocates. With CRP, Customer Lifetime Value (CLTV) can be increased without an increased cost of customer acquisition (CAC).

Social media sharing – Digital platforms are a great place where a lot of references and sharing take place on an hourly basis. Integrating social media into a direct selling business can transcend the business possibilities to new limits. Social media sharing tools could help improve references thus making efficient sales prospecting and faster turnaround of leads and prospects.

More satisfied customers – A brand is best fueled not when it has enough revenue but when it has enough satisfied customers. Keeping customers engaged to retain them with the seamless shopping experience, round-the-clock customer support, curated products, personalized services, etc fulfills customer expectations fueling their relationship with the brand.

Automated support tickets – Managing customer service inquiries promptly is the first step to improving customer relationships. Through this helpdesk function, it is easy to encourage self-service and then further escalate to customer support agents if necessary.

Chatbots – Interacting with customers on a real-time basis is necessary to keep customers informed about what they are looking for as soon as they intend to inquire. Every prompt response counts as how much a brand values a customer.

Real-time customer feedback tools – Understanding, if a customer is satisfied with the brand and the service, is important to understand what to deliver next for the customer. Through the real-time customer feedback tool, quick surveys can be done to enhance customer relationships to many levels.