Epixel Watch: Market Trends and Insights
With health and wellness gaining immense attention in the market since after the COVID 19 pandemic, the market for essential oils has expanded. With its roots deeply in the wellness and natural living sector (which is all the rage now), it is popular with consumers.
Considering the sector is heavily engaged in global entrepreneurship, numerous business ideas have been executed around it. For instance, multi-level marketing (MLM) companies provide individuals with a chance to build their own essential oils direct selling businesses by promoting high-quality essential oils and wellness products in different markets.
During the pandemic, global retail sales increased by 2.2% in 2020 and 2.0% in 2021. But in the years that followed, sales slipped from $170,023 million to $163,863 million in 2024, a 3.6% decline, or a CAGR of 1.2%. Despite this, 2024 sales are still slightly higher than in 2019, up $675 million, or 0.4%, from $163,188 million. After several years of decline, the number of independent sales representatives remained nearly unchanged in 2024 at 104.3 million, up 0.1%. However, this is still 4.2% lower than the pre-pandemic count of 109.0 million in 2019.
With a market evaluation of $9.19 billion in 2024, the essential oils industry in the United States is skyrocketing. The US essential oils MLM market has also seen significant traction. From the increasing number of distributors to new companies springing into the market with new products and concepts, the essential oils MLM business is here to stay.
Which are the top essential oils MLM companies in the USA? We will explore the unique business models, success stories, and what sets these companies apart from the others. We will also take a closer look at some of the leading names in the American essential oil MLM sector.
List of top essential oils MLM companies in the USA
The essential oil market is expected to grow at a CAGR of 10.0% from 2025 to 2030 and reach an estimated $16.15 billion by 2030. With such a promising growth rate, we can predict that there will be a lot of players in the essential oils MLM companies sector. Some might set their own trends, others might follow the core brands. With that, here are the leaders of the essential oils direct sales market in the USA. Let’s explore their journey, growth and achievements in the wellness and direct sales sector of USA.
Data updated in May 2025
*The above list is subject to market changes and modifications.
Study the strategies that catapulted MLM businesses globally. Learn more about the top 100 MLM companies and what led to their sucess.
Recent news on top essential oil MLM companies in USA
Young Living opened new chapter with Wyld Notes
Young Living has introduced Wyld Notes, a sister brand built around a collection of five 100% natural fine fragrances inspired by nature and created with eco-friendly ingredients. The brand also started an affiliate program that complements Young Living’s direct selling model, giving brand partners another way to share products, earn, and connect with new customers.
Arbonne won Gold-Level Designation for employee well-being
Arbonne International earned the Gold-Level Cigna Healthy Workforce Designation for 2024, for the company’s efforts to support both the physical and mental health of its employees in the workplace. This reflects Arbonne’s long-standing focus on creating a positive, health-focused environment where team members feel valued and encouraged.
Juice Plus+ restructured with lenders for future growth
Juice Plus+ has completed a restructuring deal with its lenders, transferring ownership to long-time financial partners. The move gives the company the stability to invest in innovation and efficiency. It also helps support long-term growth and its global network of independent partners and customers in more than 20 countries.
Sunrider modernizes mobile experience with AI features
With its new Sunrider Daily mobile app, Sunrider International uses artificial intelligence to help its independent business owners grow their business and give customers a more personalized shopping experience. The app includes tools like an AI Coach, a smart shopping assistant, and a wellness tracker to make it easier to manage tasks, find products, and stay engaged.
Meet The Top Companies
Young Living
Young Living
Young Living is a global leader in the essential oils industry, founded in 1993 and based in Lehi, Utah, USA. Known for its "Seed to Seal" commitment, Young Living MLM ensures that its essential oils are pure and of the highest quality. The company offers a wide range of wellness products, including essential oils, personal care products, and cleaning solutions. Young Living MLM has grown into a global powerhouse, with an annual revenue of $1800 million in 2024. The company works with thousands of top Young Living MLM earners worldwide, promoting not only health and wellness but also business opportunities through its MLM model.
Country: United States
Website: www.youngliving.com
Top Earners: 72
Products & Services: Essential Oils, Wellness, Personal Care, Household Products
Founder: Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah, USA
Achievements:
- Ranked as one of the top essential oil companies globally with an extensive product line.
- Known for its "Seed to Seal" process that ensures the highest purity and sustainability of essential oils.
- Expansive international presence and a vast distributor network across the world.
Arbonne International
Arbonne International
Founded in 1980, Arbonne International has established itself as a leader in the health, wellness, and beauty industries. Based in Irvine, California, Arbonne offers a wide variety of products, including skincare, beauty, and nutritional supplements, all enhanced with essential oils. The company focuses on vegan, cruelty-free, and plant-based formulations, making it a popular choice among eco-conscious consumers. Arbonne's direct sales model generated sales of $700 million in 2024 and empowered thousands of individuals to sell products and become top MLM earners of Arbonne.
Country: United States
Website: www.arbonne.com
Top Earners: 60
Products & Services: Skincare, Wellness, Beauty, Essential Oils
Founder: Petter Mørck
CEO: Jean-David Schwartz
Year Founded: 1980
Headquarters: Irvine, California, USA
Achievements:
- One of the pioneers of essential oils direct sales companies in plant-based wellness and beauty products category.
- Known for its eco-friendly and sustainable approach to personal care.
- Strong global presence with a successful network marketing model.
Scentsy
Scentsy
Scentsy, established in 2004, has become a household name in the essential oils and fragrance business. While primarily known for its wax warmers and home fragrance products, Scentsy also offers a variety of essential oils and diffusers. Based in Meridian, Idaho, Scentsy operates as an essential oils network marketing organization giving consultants the opportunity to build their own business by selling Scentsy products. In 2024 the company brought in $472 million with their direct sales. Their commitment to high-quality ingredients and customer service has helped Scentsy expand into international markets.
Country: United States
Website: www.scentsy.com
Top Earners: 4
Products & Services: Essential Oils, Home Fragrance, Diffusers, Personal Care
Founder: Orville and Heidi Thompson
CEO: Orville Thompson
Year Founded: 2004
Headquarters: Meridian, Idaho, USA
Achievements:
- Recognized as a leader in the home fragrance and essential oils market.
- Scentsy has built a robust direct sales network globally.
- Known for high-quality products and a strong support system for consultants.
Isagenix
Isagenix
Founded in 2002, Isagenix has quickly become one of the largest and most respected essential oils MLM companies in the USA. Headquartered in Gilbert, Arizona, USA, Isagenix is committed to providing pure, therapeutic-grade essential oils sourced from global growers. Their network marketing model encourages individuals and top MLM earners to share the benefits of essential oils while also building their businesses. Isagenix focuses on sustainability and ethical sourcing, making it a popular choice for both wellness enthusiasts and entrepreneurs.
Country: United States
Website: www.isagenix.com
Top Earners: 13
Products & Services: Essential Oils, Nutritional Supplements, Wellness
Founder: John Anderson, Jim Coover, Kathy Coover
CEO: Richard Payne
Year Founded: 2002
Headquarters: Gilbert, Arizona, USA
Achievements:
- Reports $400 million in revenue for 2024, reflecting strong growth in the wellness sector.
- The company’s Essence line of essential oils is becoming increasingly popular for relaxation and immune support.
- Strong direct selling model that empowers distributors to build their businesses worldwide.
Juice Plus+
Juice Plus+
Juice Plus+ entered the market as a nutritional supplements supplier, but later also designed a product line of essential oils. With a revenue of $395 million in 2024, the range of oils is manufactured to support overall health and wellness. Founded in 1993, Juice Plus+ has operated with a strong focus on whole food nutrition since inception. It aims to bridge the gap between diet and optimal health. The brand also provides individuals with network marketing opportunities to promote and sell health products.
Country: United States
Website: www.juiceplus.com
Top Earners: 4
Products & Services: Nutritional Supplements, Essential Oils, Protein Shakes
Founder: Jay Martin
CEO: Jay Martin
Year Founded: 1993
Headquarters: Collierville, Tennessee, USA
Achievements:
- Known for promoting whole food nutrition.
- Strong presence in the health and wellness industry.
- Offers a robust business opportunity for wellness enthusiasts.
Sunrider International
Sunrider International
Founded in 1982, in California, Sunrider International is one of the groundbreakers of essential oil direct sales in the USA. It is a household name; for it has provided its customers with a wide range of healthcare products along with essential oils since foundation. Sunrider promotes wellness and vitality with its product line focusing on overall health and energy—which generated $236 million in 2024. And its options of essential oils are crafted to provide therapeutic benefits to consumers of different age-groups.
Country: United States
Website: www.sunrider.com
Top Earners: 1
Products & Services: Essential oils, supplements, personal care
Founder: Dr. Tei-Fu Chen
CEO: Dr. Tei-Fu Chen
Year Founded: 1982
Headquarters: California, USA
Achievements:
- Long history in the wellness industry.
- Focus on holistic health and energy.
- Strong distributor network worldwide.
YOR Health
YOR Health
YOR Health is a California-based company that focuses on providing premium nutritional supplements and essential oils. Founded in 2009, YOR Health emphasizes the importance of a healthy lifestyle through their range of wellness products. Their essential oils are designed to promote mental clarity, relaxation, and overall well-being. YOR Health operates under a direct selling model which earned $42 million in 2024. The model allows distributors to build their businesses by promoting and selling products.
Country: United States
Website: www.yorhealth.com
Top Earners: N/A
Products & Services: Essential oils, supplements, wellness
Founder: Terry L. DeGarmo
CEO: Terry L. DeGarmo
Year Founded: 2009
Headquarters: California, USA
Achievements:
- Known for its high-quality wellness and nutritional products.
- Operates under a strong MLM structure with a focus on personal health and wellness.
- Offers a robust compensation plan for distributors.
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Jordan Essentials
Jordan Essentials
Jordan Essentials, founded in 2000, is a personal care and wellness brand exclusively for essential oils. Based in the United States, Jordan Essentials specializes in providing high-quality, natural skincare and wellness products, including oils. As one of the leaders of essential oils direct sales companies in USA, which earned $25 million in 2024 with direct sales—it offers ample opportunities for aspiring businesspeople to start their own companies by selling their products. This avant-garde approach to sales makes Jordan Essentials a popular choice in the direct selling industry.
Country: United States
Website: www.jordanessentials.com
Top Earners: 8
Products & Services: Essential oils, personal care, skin care
Founder: Shauna H.
CEO: Shauna H.
Year Founded: 2000
Headquarters: United States
Achievements:
- Popular for its high-quality, affordable personal care and wellness products.
- Execution of a distributor-friendly business model.
- Strong emphasis on natural ingredients and skincare solutions.
SwissJust
SwissJust
SwissJust, established in 1930, is one of the oldest essential oils MLM companies in the world. Based in Switzerland, the company specializes in pharmaceutical-grade essential oils and wellness products. SwissJust offers essential oils that are crafted with care for therapeutic purposes and operates under a direct sales model. With a revenue of 21 million in 2024, the company is known for its high standards in quality control and its commitment to providing effective, natural solutions for health and well-being.
Country: Switzerland
Website: www.swissjust.com
Top Earners: N/A
Products & Services: Essential Oils, Personal Care, Wellness
Founder: Justus L.
CEO: Justus L.
Year Founded: 1930
Headquarters: Switzerland
Achievements:
- Known for its pharmaceutical-grade quality and purity of essential oils.
- Strong presence in international markets.
- Committed to sustainable sourcing and production practices.
Lemongrass Spa
Lemongrass Spa
Lemongrass Spa was founded with the mission of providing natural, safe, and high-quality personal care products, including essential oils. Like Young Living MLM, their products are free from harmful chemicals, making them a favorite among consumers who prioritize wellness and beauty. Lemongrass Spa operates under a direct sales model, which generated 12 million in 2024—offering individuals the chance to build their businesses by selling their all-natural products.
Country: United States
Website: www.lemongrassspa.com
Top Earners: N/A
Products & Services: Essential Oils, Personal Care, Skincare
Founder: Kim McIntosh
CEO: Kim McIntosh
Year Founded: 2003
Headquarters: United States
Achievements:
- Focus on natural, chemical-free personal care.
- Strong community and support for independent consultants.
- Popular in the wellness and skincare markets.
Pure Heaven
Pure Heaven
Pure Heaven is a well-known essential oils direct sales company, offering a wide range of essential oils and wellness products. Known for their focus on purity and therapeutic-grade oils, Pure Heaven strives to provide customers with products that support overall well-being and relaxation. Their oils are carefully sourced and formulated to ensure the highest quality. With an annual net worth of 6 million in 2024, the company operates under a direct sales model, offering individuals the opportunity to earn income by sharing their products.
Country: United States
Website: www.pureheaven.com
Top Earners: N/A
Products & Services: Essential Oils, Wellness, Aromatherapy
Founder: N/A
CEO: N/A
Year Founded: N/A
Headquarters: United States
Achievements:
- Focus on high-quality, therapeutic-grade essential oils.
- Offers a range of wellness products to improve mental and physical health.
- Strong commitment to customer satisfaction and product quality.
Quotes from the leaders of top essential oils MLM companies in the USA
As the leader of the essential oils movement, we have a responsibility to our members, our industry, the planet, and the future, We are creating a standard for our industry, and I know that the passion of our Young Living family to honor Gary's legacy will be a driving force to make good on our pledge.
It hasn’t always been easy, and we’ve had our ups and downs, but we have always been anchored by our culture. A key aspect of great leadership is to see yourself as the steward of a culture, not the owner of a business. We see ourselves as stewards of Scentsy-ness.
Working with motivated entrepreneurs and helping them to flourish is my passion and I look forward to leading this powerful community of dedicated professionals and independent contractors into the future of beauty and wellness.
Conclusion
Driven by a significant shift toward natural and wellness-focused products, the essential oils market in the USA shows a lot of promise in the coming years. Fueled by increasing consumer demand for organic and natural products across various sectors, indulging in the essential oil direct sales sector is profitable.
The direct selling model has played a pivotal role in the growth of companies like Young Living MLM, Isagenix, and Sunrider International along with many others. In 2024, the direct selling industry accounted for the highest market share of 48.3%. This highlights the effectiveness of personalized customer experiences and customized product recommendations. This growth is indicative of the industry's resilience and its capacity to adapt to evolving consumer preferences.
With the industry's potential to capture a large consumer market, the need to fulfil the varying demands will also rise. Let's just say that to become leaders of the essential oil direct sales market, it is crucial to focus on product quality, ethical sourcing, and innovative marketing strategies.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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