Travel MLM business accelerated growth advanced MLM functionalities

Push for progress

Strengthening business through motivated agents

People travel for various reasons. For business, leisure, recreation and sometimes to make memories. As a result, travel and tourism is one business in the MLM category that has been growing tremendously year after year. A front-running MLM travel and tourism business, our valued client has been in the sector for many years with tailored travel experiences. They also have a tremendous network of travel agents and consultants who take their business to new growth zones.

However, the company couldn’t grow after a certain point and penetrate new markets. Despite altering its strategies, trying to integrate new functions, and expanding its offerings, the business couldn’t make an impressive move up the chart.

Epixel MLM Software was approached by the client seeking expert intervention. We conducted a thorough analysis of how the business has evolved over the years and what are the key capabilities of the business and integrations in the framework.

As a first investigation report, we identified that the system wasn’t capable enough of handling complex referral structures. This caused confusion among travel agents leading to business inefficiencies. Delay in distributing commission payouts, and errors and inaccuracies occurred while manually processing bonuses and commissions also decreased agent motivation and trust.

Also, the travel company had issues tracking customer bookings efficiently within the MLM network which curtailed their ability to analyze their performances and tailor promotional strategies.

Dissecting the dilemma

Integrating a strategic business solution

After running a thorough analysis of the business and how it has evolved over the years, we found out that the business primarily had to have an automated commission payout in the first place to give their travel agents an encouraging push. We also found out that not having a promotion and incentive management feature during specific time frames was also hampering the business growth at various levels.

In order to overcome these glitches, and give their agents a motivating prod, we designed an all-inclusive system that can manage multi-tiered referral programs, automate commission payouts to distribute them on time and accurately, and give real-time tracking for customer bookings through the MLM network.

For this, we made a few key integrations intended to impact the overall sales and growth of the travel and tourism business. They were,

Multi-tier referral program management to effectively manage complex referral structures. This was expected to increase agent management and accelerate network expansion.

Automated commission payouts for accurate and timely distribution that could improve agent satisfaction rates.

Efficient tracking of bookings in real-time to help agents and management keep an eye on performance and varying trends.

Team Epixel made sure to efficiently equip the travel and tourism MLM business with advanced agent management techniques, facilitate their financial transactions, and deliver actionable insights into booking trends that vary on and off. Moreover, we integrated advanced functionalities that can manage special bonus programs and carry out incentive programs for a limited time period to keep agents motivated and accelerate sales.

The result spectrum

Boosting sales growth and agent engagement

Epixel made a high-effort approach to resolve existing challenges and transform the travel and MLM business into future-oriented business with sustainable growth and scaling through challenges.

Managing multi-tier referral programs efficiently was expected to increase agent engagement rate by 60% and 35% expanded network growth.

Automating commission payouts were implemented to improve commission accuracy and timeliness, reducing errors by 70%, thus ensuring all agents receive their earnings on time resulting in enhanced agent trust and motivation.

Real-time tracking of customer bookings was done to enhance booking tracking by 65% thus helping agents to perform better and strategically plan their way forward.

Implementing bonus programs and limited-sales incentives were expected to boost overall sales by 50%, and an additional 45% surge during promotional/seasonal periods.

Comprehensive reporting and analytics elevated decision-making efficiency by 40% thus giving the management time and space to rework on their compensation plans and promotional strategies as and when needed.

A 30% increase in agent satisfaction rate and 25% improvement in agent retention rate was expected when systems and motivational incentives were improved often.

Reducing admin overheads by 35% was aimed through automation of referral management and commission payouts, giving employees more time to focus on strategic business initiatives.

Apart from these major performance indicators, bonus program management, limited-time incentive implementation, comprehensive reporting and analytics, scalable business architecture etc were scrupulously integrated to ensure that the business gets to expand its reach globally through a motivated agent base and credible business structure.

Challenges and solutions

Overcoming challenges and paving new ways

While Team Epixel took up the business transformation on an emergency basis, we had a few challenges hindering our path to paving the way for growth and success for the brand. Common challenges we had to cross through and the solutions to it were,

Structuring commission models according to complex travel sales structures like variable commissions based on the product type, seasonality, booking volume, etc. For this, we made sure that the highly customizable commission could manage complex hierarchies and varied compensation plans. This also helped agents easily and efficiently track their earnings, and at the same time managers can set up complex commission rules for timely incentivization based on sales behavior.

Scaling the MLM system as per the seasonal fluctuations in booking volume during peak travel period without hampering the performance was yet another challenge specific to the industry which we had to spend a few extra hours on. However, we ensured that our cloud-based architecture was capable of offering elastic scalability adjusting itself automatically to accommodate any amount of traffic and transaction loads no matter how large the booking volume is.

Another concern was to cater to a larger network of travel agents and customers globally who can handle multiple languages and currencies according to the situation. Our exhaustive multilingual and multi-currency features were tailored to help agents operate in their preferred language and perform transactions in any currency form. This was ideated to help the business expand its market reach and enhance customer experience across the world.

Expected Results

Increase in agent engagement

60%

Expanded agent network

35%

Lesser commission errors

70%

Improved booking tracking efficiency

65%

Increase in overall sales

50%

Surge in sales during promotions

45%

Enhancement in decision-making

40%

Increased agent satisfaction

30%

Improved agent retention rates

25%

Reduced admin overheads

35%