Push for progress

Resolving the obstacle

A beauty and skincare MLM business, our respected client, has been in the beauty industry revolutionizing the sector with their top-notch skincare products. Their extensive network of passionate distributors took the business to new frontiers with its innovative array of products. With the business and its distributor base expanding, a few major challenges popped up like monitoring and pushing the distributor's performance further.

Despite having an intelligent range of products and training programs, the company had a tough time tracking distributor sales activities, managing performance incentives, and maintaining consistency with productivity levels within its network.

Distributors found it difficult to access their performance data in real-time that caused inefficiencies, a steep fall in motivation, and conflicting sales outcomes. That is when the need for a unified system to manage and control distributor activities was identified by the company caused by stagnant sales growth and distributor dissatisfaction.

Epixel MLM Software was engaged for assistance by the client, wanting to integrate an efficient MLM software solution into their operations. Taking charge of the situation, team Epixel learned the need for automated performance tracking and actionable analytics in the business to empower distributors to hit their sales targets.

Beauty and Skincare MLM business

Dissecting the dilemma

Adopting a strategic business methodology

With Epixel taking over on beauty and skincare MLM business’s tough scenario, our team set a blueprint to devise a comprehensive system that was tactically engineered to monitor distributor activities, automate incentives, and deliver insightful analytics to upgrade sales strategies.

Our team had set its strategies to equip distributors with cutting-edge tools to keep track of their performances more effectively, and thus boost productivity, sales and company revenue all at once. For this, we deployed the following features after thorough analysis and research.

Automated performance tracking was the most important to monitor distributor sales activities seamlessly across multiple channels, thereby enabling real-time tracking of sales performance. With this feature, performance visibility was expected to be enhanced by 40% in the first three months, assuring distributors to identify and address performance gaps quickly.

Customizing incentive programs was our next focus. Offering flexibility to create numerous incentive programs which included tiered commissions, bonuses and recognition etc had to be tailored according to specific needs for a fast-growing and competitive sector like beauty and make up. And hence, customizable incentive programs were integrated with an intention of improving distributor motivation by 30%, helping distributors achieve higher earning depending upon their sales performance.

We next focused on ensuring that all performance data and incentive transactions were secure, transparent, and readily auditable. Epixel employed top-of-the-line security protocols to make sure that reports are clear and secure thus building trust within the distributor network through true and transparent records of distributor rewards and achievements.

Epixel then implanted a multi-level performance analytics system into the business framework to analyze how distributors are performing at various levels and provide detailed insights into individual and team achievements. This was designed to push the overall network performance by 25%, thus giving managers an open window to identify top performers and implement best practices within the organization.

The system also wanted an advanced analytics dashboard to gain real-time insights into sales metrics, and distributor activities, and gauge the effectiveness of incentive programs. With our comprehensive reporting tool, we aimed for better, and more effective decision-making thus facilitating the business to optimize sales and strategies according to accurate and actionable data.

We also automated the calculation and distribution of performance-based incentives to make sure that payouts are distributed based on accurate calculations and on time as per the sales achievements. This was devised to reduce admin overhead by 15%, giving the company more time to focus on their strategic growth initiatives.

MLM business of beauty and skincare

The result spectrum

Uncoordinated turned aligned

Integrating top-of-the-line features and functionalities into the MLM beauty and skincare business transitioned the business performance from disjointed to centralized reflecting on various business KPIs. Distributor sales performance was projected to step up by 40% through automated performance tracking and integration of customizable incentive programs. This move was also to help distributors thoroughly monitor their growth and progress in real-time raising a self-driven approach to achieving sales targets.

Streamlining performance management and improving distributor productivity was expected to increase total sales revenue by 35%, as a result of effectively managing and motivating distributors.

With automated performance tracking and incentive distribution, distributor productivity was anticipated to rise by 25% derived from distributors saving their valuable time and letting them focus more on sales activities and less on admin and allied tasks.

The transparent performance tracking and timely incentives enhanced distributor satisfaction which was predicted to translate into a 20% improvement in distributor retention rates. The feature was integrated to help distributors feel rewarded and empowered for their efforts.

The analytics and reporting features were incorporated to optimize sales strategies and marketing efforts. And hence, it was planned to increase sales strategy efficiency by 15%.

Beauty and Skincare MLM

Challenges and solutions

Crossing core hurdles

When a new feature or functionality is integrated into the system, adoption issues ought to happen. Getting distributors to blend in with a new performance-tracking system was challenging for the business and the distributors. However, we ensured to provide comprehensive training sessions and user-friendly guides, expecting to keep adoption rates at 95% in the first month itself with our trained professionals delivering round-the-clock support.

Other hurdles that crossed our path, and the corresponding solutions were,

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Balancing automation with personal recognition was indeed a task for which we formulated personalized recognition modules and automated yet customizable acknowledgment messages. This was sure to make distributors feel valued for the efforts they put in and recognize their performances.

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Having to maintain data accuracy and security while handling large chunks of data was yet another mission that came as an obstacle. We integrated stringent data validation protocols and cutting-edge security measures to safeguard sensitive information and maintain data integrity.

Expected Results


Increase in sales performance rates

Increase in sales performance rates

40%

Higher total sales revenue

Higher total sales revenue

35%

Improved distributor productivity

Improved distributor productivity

25%

Better distributor retention

Better distributor retention

20%

Optimized sales strategy efficiency

Optimized sales strategy efficiency

15%

Lesser admin overhead

Lesser admin overhead

15%

Increased distributor satisfaction

Increased distributor satisfaction

90%

Increase in sales performance rates

Increase in sales performance rates

40%

Higher total sales revenue

Higher total sales revenue

35%

Improved distributor productivity

Improved distributor productivity

25%

Better distributor retention

Better distributor retention

20%

Optimized sales strategy efficiency

Optimized sales strategy efficiency

15%

Lesser admin overhead

Lesser admin overhead

15%

Increased distributor satisfaction

Increased distributor satisfaction

90%

Optimize distributor productivity and drive in sales with automated performance tracking

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