
Enterprise management challenges in the healthcare industry
The MLM healthcare sector faces considerable challenges with changing compliance policies, managing a wide range of service offerings, and increased customer expectations. MLM companies working on an outdated system will not be able to easily get past these challenges. They must shift from outdated systems to smart automated solutions.
For a Florida-based MLM healthcare company the challenge was not selling the products. It was about managing a productive relationship between patients, reps, clinics, and administrators. Healthcare representatives had to play a dual role by selling their physical wellness products and promoting their paid medical services. The performance of reps directly impacted patient acquisition, product sales, and clinic partnerships.
Inconsistent data systems, error-prone manual processes and unstructured monitoring processes added to the internal and external complications of managing the business and its network of representatives. The company was unable to consistently monitor rep performance or track rank progression. Onboarding new reps and managing clinic interactions faced delays which impacted service delivery and caused rep dissatisfaction.
The healthcare MLM company experienced a major slowdown in their revenue generation due to these inefficient business processes. They wanted an immediate solution that can automate key processes, improve visibility into rep performance and centralize business management.

Centralized MLM platform for managing healthcare business operations
When Epixel MLM Software stepped onto the scene, we identified the need for an all-in-one solution that can help the company manage reps, patients and clinic partnerships along with efficient operations management.
Performance tracking tools
The primary concern of the company being unable to track representative performance was addressed with a set of automated performance tracking tools. It analyzed representative performance over key areas like sales, referrals, team collaboration and training to assess their performance levels. The results were presented on a performance dashboard that could be viewed individually by the reps, their leaders and the organization’s admin.
Automated registration process for patients, reps, and clinics
A centralized registration module was designed for patients, reps, and clinics. Users were taken through an initial registration process customized for each user role with a mandatory KYC and documentation step. This ensures that the details of each user was responsibly documented for future reference.
Reps can select their compensation structure and activate their replicated website with preferred URLs during the onboarding process itself. Clinics are given a dashboard through which they can monitor service purchases, manage appointments and update order fulfillment details. The patient onboarding process has clear privacy disclosures and profile management features for ensuring security and compliance.
Ecommerce and service bookings
The ecommerce platform can handle the sale of physical healthcare products and paid medical services. Products and services are managed by the admin. Reps earn commissions on their product sales and service they promoted based on the organization’s compensation structure. Clinics have a separate portal to manage the status of the services and products they offer.
Commission and payment processing
Commissions were calculated based on a pre-configured compensation plan. The automated process deals with payouts on specified time periods without any delays or errors. Distributors can track their earnings on their earnings dashboard. Admin can custom build their compensation structure any time they choose.
The payment processing system was built with methods requested by the healthcare MLM company like bank wire transfers, Hyperwallet and crypto options. The checkout system was made flexible with NMI and CoinPayments and payment options such as cards, BTC and ETH. The system has a multi-currency feature with USD set as the base currency.
Shipping management with ShipStation API
The order fulfillment process was done with ShipStation integrated into the MLM platform with an API. Customers, reps and admins can easily track orders and delivery timelines with real-time shipping updates.
Replicated websites and digital marketing tools
An automated lead generation module funneled leads from various channels into the system’s CRM, where it was processed and segmented based on lead scoring techniques. The CRM then assigns the leads to sales teams.
Replicated websites were auto-generated during the rep onboarding process and reps can customize it fully to run their product and service promotions. Other promotional tools for reps included landing pages, ad banners, product catalogs and a campaign manager.
Reps could easily run campaigns and monitor their performance without the need for any technical support.
Rank analysis and earnings dashboard
Representatives and admins can track the rank progression with role-based dashboards. Admin can preconfigure rank rules that align with their compensation plan. Rank updates on leaderboards were implemented to create healthy competition among the representative teams.
Earnings dashboard established transparency with updated display of earnings, sales performance and payout information. The dashboard can be personalized for each representative with preferred metrics and filters.
Dual-language support and localization
The system features have been localized to support two regional languages, English and Spanish. Th default language has been set as English with Spanish support using Google Translate. This was created to help reps and patients from bilingual communities to use the system easily.
The prices, taxes and transactions were managed in USD and the system was built to meet regional preferences and market demands.
Migration of existing users
All healthcare data including that of patients, reps and clinics were transferred from the old system to the new without any interruptions to the ongoing business process. The data included data of earnings, ranks, and transactions.

Operational wins across the healthcare MLM business
Epixel MLM Software for healthcare MLM started seeing results immediately after the launch. The performance of business processes and sales teams improved considerably with automation and efficient management.
Enhanced rep satisfaction and trust
On-time commission payouts with a transparent payout process added to the trust of reps and satisfaction rate was set to improve by 80%. The earnings dashboard for reps served as a medium of motivation and encouragement for them to win more.
Performance tracking and improvement
Admins could easily monitor the performance of each sales rep and in particular identify areas that needed improvement. The automated performance tracking reduced manual efforts and made the process more efficient. The rank analytics and earnings tracking feature expected a 65% improvement in the rep performance tracking process.
Omnichannel engagement through automated marketing tools
Replicated websites helped sales reps present their customers with personally recommended products. This helped build a one-on-one relationship with customers and patients bringing forth trust among patients in healthcare services offered by the company.
Promotional tools like campaign manager and social media integration accelerated the company’s social selling results and improved customer engagement. The healthcare MLM business intended to witness a 50% increase in audience engagement and lead conversions across all marketing channels.
Efficient onboarding for all user roles
The structured registration and enrollment process with training reduced delays in the onboarding process. The business expected to experience a 60% decrease in onboarding time for all user roles. Moreover, the simple process and easy to use interface helped even the first time users to easily complete the onboarding process.
Increased service and product sales
Optimized ecommerce and supply chain led to a boost in sales and higher rate of success in order fulfillment rates. This was also likely to result in a 40% increase in the sale of products and services.
Secure migration of rep and patient records
The data and health records of reps and patients were migrated with utmost privacy and security. All organizational data from the legacy system was migrated to the new platform with an expected 100% accuracy and zero downtime.

Challenges in implementation and user adoption
The platform has to serve users in different user roles—reps, patients and clinics. Creating an easier onboarding and adoption process was a tight challenge given the varying user skills in adapting to the platform.
Onboarding and adoption
The onboarding process had to be simple enough for patients of all ages and expertise to use the platform. Reps and clinics were given onboarding and multilingual training sessions during implementation. The system also hosted a Help Guide system to assist new users in navigating the platform.
Compliance with healthcare regulations
The healthcare sector in the US has a strict regulatory structure. The platform has to comply with all regulations and policies outlined in the industry and the changing policies put forth by government and other regulatory bodies. Features like monitoring service fulfillment, consent documentation, and medical data privacy in an automated compliance management system ensured compliance at all times.
System performance
The cloud platform was built to support sudden spikes in user traffic and transactions. Continuous monitoring and server optimization ensured that the system maintained an expected 99.9% uptime even during peak promotion periods.
Expected Results
Increase in rep satisfaction
80%
Improvement in performance visibility
65%
Lead conversion and engagement growth
50%
Reduction in onboarding time
60%
Growth in service and product sales
40%
Regulatory compliance adherence
100%
Uptime and platform availability
99.9%
Increase in rep satisfaction
80%
Improvement in performance visibility
65%
Lead conversion and engagement growth
50%
Reduction in onboarding time
60%
Growth in service and product sales
40%
Regulatory compliance adherence
100%
Uptime and platform availability
99.9%
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