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Direct Selling Association Awards 2024: Part 2
Minu Chandran
21 Jun, 2024
The United States Direct Selling Association has revealed the much-awaited second part winners of their 2024 awards. The national trade association of direct selling companies has announced the recipients of their awards in various categories including Excellence in Business, Technology Innovation and Partnership Award.
“Innovation is what drives direct selling success, and there's no better way to recognize these 2024 winners than congratulating them here at this event. Direct selling companies embody the entrepreneurial spirit and embrace innovative technological initiatives in business practices that are shaping the channel's future. Join me in celebrating all the 2024 winners and their contributions that support our vibrant independent salesforce,” said DSA President and CEO Joseph N. Mariano.
DSA US Awards Part 2 honors direct selling companies for their incredible partnership, excellence and innovation that has contributed significantly to the growth and development of direct selling industry and its community.
DSA Awards 2024 Recipients – Part II
In the second part of their 2024 awards DSA US honored direct selling companies for their excellent business strategies, innovative technology tools, and legal partnerships.
| Category | Awardees 2024 |
|---|---|
| Excellence in Business | Neora for their Preferred Customer Rewards Program |
| Technology Innovation | Pampered Chef for Pampered Chef Live |
| Partnership Award | Dan Jensen Consulting and Foley & Lardner LLP for their legal partnership |
Excellence in Business
Awarded for the salesforce support initiative of a direct selling company, the Excellence in Business award was bagged by Neora for their groundbreaking Preferred Customer Rewards Program. The program focused on uplifting the salesforce with various strategies aimed at attracting customers and improving customer satisfaction and retention. Neora’s Preferred Customer Rewards Program offers customers exclusive rewards and benefits that translated into an increased number of happy customers.
Technology Innovation
The distinguished category marks excellence of a direct selling company in using innovative technology to enhance business operations. Pampered Chef was honored with the award for their exclusive Pampered Chef Live which demonstrated their products in action and addressed audience doubts and questions in real-time.
Built with various technology platforms and tools, Pampered Chef Live hosts live events and shares it with customers on various social media platforms through Pampered Chef’s party platform, Table. With this innovative platform, Pampered Chef and its independent consultants can create and promote live events, through an Event Manager tool that also lets guests register for future events and share it among their friends.
Partnership Award
DSA recognizes the impactful service of supplier companies in this category who have made a commendable contribution to the success of a direct selling company through their product or service. The award was shared by Dan Jensen Consulting and Foley & Lardner LLP for their outstanding assistance for Neora in winning their legal battle against FTC.
Dan Jensen offered their services in drafting legally compliant compensation plan that ensured guaranteed success for many leading direct selling companies. Foley & Lardner stood with Neora in its 7-year long court trial against the FTC, helping Neora become the first direct selling company in decades to win a court case against the FTC.
Epixel extends its heartfelt congratulations to all the 2024 DSA award winners. The innovation, dedication and excellence that the companies showcased will undoubtedly inspire others to strive for success and greatness.
Here’s to your success and to the bright future of direct selling!
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