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Synopsis
Health and wellness, the most popular sector in MLM, faces fierce competition that mirrors their popularity. Among the numerous wellness companies operating in the industry, achieving success demands innovation and strategic distinction to thrive. Customer base for health and wellness products has seen a steady rise in the recent years. Despite an increasing demand for health and wellness products, driven by social, economic and environmental factors, wellness companies struggle to demonstrate sustainable success. Even with so much market potential, companies face challenges in attracting a loyal customer base despite their quality products and innovative approaches.
Salesforce challenges also deprive businesses off the opportunities to establish successfully in the market. In such a demanding business environment achieving operational efficiency and driving sales revenue becomes even more challenging.
Problem
These pertinent challenges impacted the efficiency of our customer’s health and wellness business. Managing distributor teams and enhancing their efficiency cost the company considerable revenue. The company with a widespread network of distributors had the potential to expand its market reach significantly, tapping into new regions and customer bases. But, with an inefficient management system, the company was unable to keep distributors active.
Decline in distributor enrolment coupled with sudden surge in distributor attrition resulted in decreased product sales affecting the market presence of the brand. Distributors who were active faced issues in marketing the products underlining their ineffective marketing strategies. Outdated marketing techniques and sales tools could not provide adequate support to distributors in the competitive market. With intensifying competition and market saturation, distributors encountered formidable challenges in forging a successful path to grow. Constant changes in consumer behavior, incompetent promotional strategies, and rapidly changing market dynamics ensued depleting average order value.
A deep analysis further revealed that flaws and gaps in the distributor training system set distributors off track from the initial onboarding process itself. Their marketing system also called for a complete revamp as the sales showcased a steady decline.
Intensifying competition, market saturation, outdated marketing techniques and a low-performing salesforce network amplified the challenges of a health and wellness business.
Solution
Devising a comprehensive MLM solution that encompassed the multifaceted challenges of distributors, customers, and the brand itself, involved a strategic integration of targeted marketing initiatives, tailored approaches, enhanced engagement strategies, and operational optimizations.
The resilient and adaptive strategy assisted the business in accommodating varying customer demands while ensuring distributor growth and productivity.
The solution experts at Epixel MLM Software were geared towards designing a solution that is not only customer-centric but also one that guarantees consistent growth, value, and success to the distributors promising an improvement in the overall business operations.
Intuitive ecommerce platform for enhanced shopping experience
The ecommerce platform was revamped with an all-new look and feel with a user-centric design to elevate the shopping experience of customers. User-friendly features with an easy navigation and responsive design ensured an uninterrupted purchase process and faster checkouts.
An advanced inventory management system streamlined order processing with features for adding, updating, and tracking products and stock levels. The centralized inventory management module monitored and updated stock movement across multiple warehouse locations notifying admins promptly on depleting or dead stock.
Personalized product recommendations and streamlined checkout processes resulted in reduced cart abandonment and boosted conversion rates. The ecommerce platform was integrated with a live chat functionality that provided instant support and addressal to customer queries and guided them through the purchase process. Distributors can also leverage the live chat for inter-team communication and sponsor support.
A robust analytics system delivered insights into products trends, inventory management, customer behavior, and market patterns enabling data-driven process optimizations. The system visualizes customer, sales and product data through interactive charts and graphs offering the business a comprehensive performance overview on the major aspects of the business. Administrators were given the privilege to manage user roles and permissions equipping distributors with only the required accesses and responsibilities to manage their online store.
Distributor training module for improved success
The distributor training module enhanced distributor’s product knowledge, introduced them to innovative sales strategies, ethical practices, compliance alignment, and instilled team building and collaboration. Distributors can reach out to their sponsors or team members from inside the training module to request assistance on training completion.
The training modules were presented to them through various multimedia elements such as videos, audio clips, gamified sessions, and interactive and animated quizzes. Interactive components like quizzes, surveys, and learning assessments boosted engagement and kept them current on product knowledge and updates. The platform offered support materials and training content in multiple languages for training distributors worldwide.
Automated recognition mechanisms such as leaderboards, badges, and certificates accelerated their interest in learning resulting in improved course adoption and completion rates. Distributors were given options to choose and manage topics and completion time. Giving them the liberty to learn at their own convenience contributed immensely toward brand engagement.
The course creation module featured prebuilt course templates for ease of course creation. Courses can be filtered based on topics, completion time, and relevance. Admins can schedule courses for distributors in their calendars with a link to the course section. The training module has options for admins to monitor the training performance of individual distributors and suggest areas for improvement with specific course topics.
Streamlined distributor onboarding
A distributor onboarding module that reflected the brand’s identity and values, helped distributors achieve an overall understanding about the organizational policies, practices, and processes. The onboarding process was designed to take distributors through the intricacies of compensation plans and compliance policies outlining their responsibilities in contributing to organizational success. Automated onboarding tools for managing routine tasks reduced distributor workload helping them concentrate on more important tasks. This significantly reduced human errors and improved process quality.
The onboarding process was also structured to transition smoothly into the training process. The simplified onboarding process triggered a spike in distributor productivity and enrolment rates.
Customer segmentation analysis for improved customer engagement
Giving a high priority on customer engagement, the segmentation feature analyzed customer and distributor behavior, identified trends, and delivered insights on products, pricing, market, and customer preferences. These data-driven insights assisted the brand in making more accurate and strategic decisions accelerating the decision making process.
Customers were segmented based on their lifetime value, purchase history, and browsing behavior. This helped the brand tailor their marketing strategies appropriately for each customer group. It also made it easier for distributors to know the preferences of their target customer group and connect with them on a personalized level.
Marketing management module to maximize sales
The marketing management module was integrated with a diverse set of tools aimed at maximizing sales by employing strategic planning, efficient execution, stringent monitoring, and continuous optimization.
Powered by automated compliance mechanisms, these tools empowered distributors to market the products in a way that aligned with industry-standard legal and regulatory policies. Personalized cross-selling and upselling feature based on customer purchase history encouraged customers to add complementary items to their cart, improving product visibility and AOV.
The curated tools provided a holistic approach to multi-channel marketing through advanced campaign management, cross-channel promotions and customer journey mapping.
Commission management for specific user roles
Commission structure varied for distributors, influencers, and consumers, each tailored to their respective roles within the system, adopting a real-time approach to incentivizing and rewarding individual contributions. The system was set to follow a strict timeline for making commission payments to individual accounts.
Commissions based on the sales volume and referrals made by individuals will be instantly credited to their preferred account. They can choose to receive commissions into their bank account or digital wallets.
The configurable commission system made it easier for admins to edit or add new commission structures based on the compensation plan adopted by the company.
Rank advancement for promoting distributors
Based on the business volume and personal sales each distributor will be promoted to higher ranks with increase in commission percentages and rewards. Admins can create new ranks or modify existing ones to suit their requirement. Automated email will be sent to the distributor on achieving a particular rank and their name will be displayed in the organizational leaderboard motivating them to aim for the next higher rank.
The rank advancement module was also integrated with a rank road map where distributors can set, track, and view the goal requirements needed to reach the next rank. Distributors can view the ranks of their downlines and help strategize sales methods to accelerate their rank advancement process.
Customized business admin dashboard
A comprehensive admin dashboard visualizes sales performance of distributors and influencers and filter out least performing distributors. It also has a rank road map of individual distributors or influencers, their current rank, previous rank, and future ranks that they can achieve, giving admins complete visibility into individual performance. The genealogy structure displayed in the dashboard makes MLM network management an easier task for business admins.
Admins can also set KPIs on various metrics they want to track, offering them the agility they need in optimizing strategies to respond promptly to changing business requirements and challenges.
Challenges We Faced
Making the business and its salesforce comply with industry regulations and in establishing ethical business practices demanded a dynamic system that can adapt to changing policies and regulations. This commitment extended into the development of MLM compensation plan unique to the brand’s requirements. However, tailoring standard plans with customized bonuses and commissions were challenging as it required constant adaptation to the changing business and industry requirements.
Securing organizational data demanded a highly reliable security management framework that identifies threats and vulnerabilities. Increased need for data privacy to safeguard distributor and customer data that also aligns the business with industry regulations and compliance requirements prompted us to adopt robust security measures and stringent protocols to ensure the confidentiality and integrity of sensitive information.
The complexities in developing an all-inclusive training module involved the consideration of factors like diverse distributor base with varying capacities and technical proficiency. Achieving optimal distributor engagement involved skillfully blending elements of fun, learning, and healthy competition within the training system.
Expected Results
Increase in product sales volumes
22%
Increase in distributor enrollment
18%
Increase in average order value
24%
Improved store engagement and sales
28%
Amplified product visibility
25%
Improved distributor engagement and satisfaction
19%
Enhanced downline genealogy visibility
27%
Increase in overall team productivity
31%
Increase in product sales volumes
22%
Increase in distributor enrollment
18%
Increase in average order value
24%
Improved store engagement and sales
28%
Amplified product visibility
25%
Improved distributor engagement and satisfaction
19%
Enhanced downline genealogy visibility
27%
Increase in overall team productivity
31%
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