Direct Selling Roundup

Modere to launch a new Brand Partner Program in the UK

The popular food supplements company announced the beta launch of its Brand Partner Program in the UK. Through the new program which blends network marketing and social selling, Modere aims to enhance flexibility and increase income opportunities for its sellers.

Sellers will now earn 15% commission on sales along with added bonuses and incentives. The strategic initiative is intended to improve its existing social retail model. The company also expects the Brand Partner Program will attract new entrepreneurs, social media influencers and gig economy professionals to enter the brand for a mutually beneficial growth.

“Unlike traditional network marketing companies that have struggled to integrate affiliate-style models into outdated compensation plans, Modere designed its system from the ground up to seamlessly support both social selling and direct-to-consumer referrals. The Brand Partner Program is the next evolution of that vision, creating an even more dynamic and scalable opportunity for our community”, stated Nate Frazier, Executive Chairman and President, Modere.

Mary Kay nurtures next gen STEM leaders

30 students from Lewisville high School visited Mary Kay’s Richard R. Rogers Manufacturing/R&D Center to explore the career opportunities in STEM (Science, Technology, Engineering and Math). A guided tour of the facility was hosted to help students understand the opportunities in STEM-related careers in the global beauty and manufacturing industry.

Students attended a Cosmetic Chemistry class which allowed them to create their own Mary Kay Unlimited Lip Gloss. Mary Kay led them through complex product formulations and manufacturing processes to give them a fair idea of the challenges and opportunities in the sector.

Expressing her excitement about the event, Dr. Lucy Gildea, Mary Kay Chief Brand and Scientific Officer said, “Empowering and inspiring the next generation of female scientists and innovators is a winning formula ensuring women are more equally represented in the future of STEM. By giving them the tools and knowledge to explore STEM fields, we’re nurturing future leaders who will shape the beauty and STEM industries. Witnessing their curiosity take hold and the spark ignite as they imagine the possibilities of their future in STEM–it’s tremendous!”

Texas Lyceum welcomes experts from the direct selling industry

Texas Lyceum, a non-profit leadership organization, designated top experts from the direct selling industry to join their class of 2025. Michelle Erbeyi, Mary Kay Manager of Public Affairs and Public Policy and Crayton Webb, a direct selling industry expert joined the organization. Crayton Webb was also named as the President of the organization.

The annual Investiture ceremony of Texas Lyceum this year was held at the Senate Floor of the State Capitol Building. 26 new Directors were added and will be responsible for leading the organization’s “Campaign for Civility”.

Commenting on the newly assumed role, Mr. Crayton Webb commented, “I am deeply honored to lead this incredible organization at such a transformative time and am inspired by the exceptional group of individuals we have just welcomed as new Directors, each of whom has pledged to approach the challenges facing our state and nation with dedication, thoughtfulness and civility. As we launch the national Campaign for Civility, I am both grateful and hopeful that their embodiment of the values and mission of the Lyceum will inspire elected officials and citizens alike to embrace civil discourse.”

The Texas Lyceum is well known for its alumni consisting of US Presidents, US Senators, US House Members, White House staff, Ambassadors and other eminent personalities from the corporate and political sectors.

Oriflame partners with Children on the Edge

Oriflame strengthens its CSR initiatives with the new partnership with a child rights organization called Children on the Edge. The company is planning to donate $0.62 from every sale of its Tender Care Multi-Purpose Balm in the UK and Ireland. This will go toward their education and for creating a safe learning space for children at risk.

Oriflame will support the organization in its local community initiatives and ensure availability of resources and environment that are safe for underprivileged children to play, learn and grow.

Sofia Radomska, Managing Director of Oriflame UK stressed their commitment, “At Oriflame, we are deeply committed to social sustainability. We understand the influence we have on lives around the world and our ambition is to maximize our positive impact. This partnership with Children on the Edge aligns perfectly with our mission to make the world a better place. Together, we are creating spaces where children can truly thrive.”

Leading direct selling companies announces 2024 financial results

Many direct selling companies have announced their financial results for 2024. Some experienced remarkable growth while some suffered significant declines.

The revenue for Nu Skin was $1.73 billion which is a 12% decline from its 2023 revenue.

eXp World Holdings annual revenue for 2024 was $4.6 billion. The figure marks a 7% year-over-year increase.

Herbalife reported net sales of $5 billion. The company saw a decline in sales (1.4%) from 2023.

The annual revenue of Medifast was $602.5 million. The company experienced a sharp decline of 43.8% in revenue compared to the previous year.

Coway generated $2.9 billion in revenue which marks a growth rate of 8.7% for the company.

Natural Health Trends Corp. saw a 2% year-over-year decline recording $43 million in revenue.