What is the first thing that comes to your mind when you hear about Korea? Korean movies? Korean glass makeup? Well, the country and its potential are far beyond that. The Korean economy is robust and one of the fastest growing in the world. Of these, the major contribution comes from technological, automobile, insurance, and oil and gas sectors.
Similarly, the MLM companies in the region has been in existence for over 80 years and has rapidly evolved embracing emerging trends in the sector. From veteran to new-age brands, Korea has contributed instrumentally to the global direct selling scenario.
Top MLM companies in Korea
Here is a brief analysis of how Korean MLM companies over the years have made a significant impact on the network marketing structure in the Asian subcontinent.
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Epixel MLM Software
Source - businessforhome.org
Data updated in June 2024
*The above list is subject to market changes and modifications.
Learn in detail about the top 100 MLM companies and how they achieved a holistic growth.
An overview of best MLM companies in Korea
Coway
Coway
Founded in the year 1989, Coway is headquartered in South Korea and primarily deals with the sales and service of water purifiers. The company made a revenue of $2,900 million in the year 2023 depicting how direct selling companies in Korea are keeping up with the pace with each passing year.
Country: South Korea
Website: www.cowayir.co.kr
Top Earners: NA
Products & Services: Household appliances, Air purifiers
Founder: Yoon Seok-keum
CEO: Seo Jang-won
Year Founded: 1989
Headquarters: Gongju, South Korea
Achievements:
- Ranked #8 in 2024 DSN Global 100
- Recipient of Red Dot Design Award
- Recipient of IF Design Award, and the IDEA (International Design Excellence Award)
Atomy
Atomy
Atomy was founded in the year 2009. Korea, being known for its beauty and wellness secrets, this South Korean brand brings high-end cosmetics, personal care and home care products into the market. Being one of the top direct selling companies in Korea, the company recorded an annual revenue of $1710 million in the year 2023.
Country: South Korea
Website: https://global.atomy.com/
Top Earners: NA
Products & Services: Health and wellness, Beauty
Founder: Han-Gill Park
CEO: Han-Gill Park
Year Founded: 2009
Headquarters: Gongju-si, Chungcheongnam-do, Republic of Korea
Achievements:
- Ranked #12 in 2024 DSN Global 100
- Received the Minister of Commerce, Industry and Energy Award for ESG Report
Amore Pacific
Amore Pacific
One of the oldest multi-level marketing companies in Korea, Amore Pacific was founded in the year 1945. The brand that deals with cosmetics and personal care products has been consistent with its growth maintaining an annual revenue of $585 million in both 2022 and 2023 consecutively. Brands like Amore maintain consistency in growth catering to changing generations and embracing every new trend that rules the market.
Country: South Korea
Website: www.amorepacific.com/
Top Earners: NA
Products & Services: Skincare, Makeup, and Fragrance
Founder: Suh Sung-whan
CEO: Suh Sung-whan
Year Founded: 1945
Headquarters: Seoul, South Korea
Achievements:
- Receives the CES Innovation Award 2023 for fifth consecutive year
- Secures Three '2024 Good Design Awards' for Outstanding Designs
RIMAN
RIMAN
RIMAN was founded in the year 2018 with its headquarters in South Korea. Although the brand is one of the youngest direct selling companies in Korea, it has witnessed a slow, yet consistent growth marking $545 million in both 2022 and 2023 consecutively. Again, the brand deals with products aiding skin care, makeup and body care catering to its huge customer base across the world.
Country: South Korea
Website: www.riman.com/
Top Earners: 8
Products & Services: Skincare, Personal care, Nutrition
Founder: Joong Hyun Ahn
CEO: KyungJung Kim
Year Founded: 2018
Headquarters: Daegu, South Korea
Achievements: NA
LG Household and Health
LG Household and Health
Found in the year 1947, LG household and health is based in South Korea. Despite being one of the oldest direct selling companies in Korea that was founded in the year 1947, the brand still maintains its growth steadily marking an annual revenue of $320 million in 2022 and 2023. The brand that deals with personal and home care is a customer favorite for the range of choices and products they offer.
Country: South Korea
Website: www.lgcare.com/global/
Top Earners: NA
Products & Services: Household goods, Cosmetics, and Beverages
Founder: NA
CEO: Jung Ae Lee
Year Founded: 1947
Headquarters: Seoul, South Korea
Achievements: NA
VIABLE
VIABLE
A South Korean brand, VIABLE is one of the popular MLM companies in Korea that deals with health and beauty products. VIABLE has a trendy and customized range of products for its customers across the world, the company recorded an annual revenue of $20 million in the year 2023.
Country: South Korea
Website: www.viable.co.kr/
Top Earners: NA
Products & Services: Health and Beauty
Founder: NA
CEO: Soo Beom Lee
Year Founded: NA
Headquarters: NA
Achievements: NA
Inqten
Inqten
Inqten is a cosmetics, personal care, and home care brand known for its unique and diverse range of products. With the brand philosophy of delivering healthy living opportunities for its customers, Inqten has been consistent with its growth figures too over the years. As a result, Inqten’s revenue in the year 2022 was $12 million and it was the same in 2023 as well.
The brand, as much as focusing on sales, ensures that individuals from all walks of life get to make a living through Inqten. Hence, it also provides numerous opportunities for individuals to have a successful future through network marketing.
Country: South Korea
Website: www.inqten.com/
Top Earners: NA
Products & Services: Health food, Cosmetics
Founder: NA
CEO: kim ki su
Year Founded: NA
Headquarters: Seoul, South Korea
Achievements: NA
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Direct selling industry in Korea – Category wise sales
Of the total annual sales, MLM Korea contributed 35% to the global sales from the household goods and durables sector. Followed by 21% from the wellness sector and 19% from the cosmetics and personal care sector.
The region saw a drop of 10.8% compared to the year 2022 with annual sales of $16298 making a remarkable contribution to the global direct selling landscape.
Not to forget, yet another significant impact that the region has made on the industry globally is the number of women participants in the direct selling business in Korea. It has over 79% active women participants which is a steady increase compared to previous years.
These figures are a clear result of how the industry has been evolving with each passing year in the Korean region bringing out impactful results and contributing more promising participants to the global direct selling scenario.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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