Over the years, from just being a shelter, homes have become a place where people invest according to their likes and dislikes. From the doormat at the entrance to the heavy electronics inside, there could be various choices and reasons behind why they were chosen to be brought home. A person’s aesthetics, availability of the product, affordability, etc are the factors that influence the purchase.
MLM companies are expanding themselves to diverse horizons covering all aspects of human necessities. However, the direct selling home decor category isn’t new. PartyLite founded in the year 1909 is one of the oldest home decor direct sales companies that sell home decor and fragrance products. From the oldest company that is over 100 years old to the new direct sales companies that were founded in the late 2000s, the growth has been consistent in the category if not exorbitant. This shows how home decor MLM holds a valid share in the direct selling market. The direct selling home decor companies 2024 showcases how the category impacted the industry with its growth in the past years.
List of top MLM home decor companies
Here’s the list of top direct sales home decor companies and their revenue in the past years.
# | Company | Country | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|---|
1 | Hy Cite Enterprises | USA | 570 | 508 | 12% | 1959 |
2 | Thirty One Gifts | USA | 410 | 410 | 0% | 2003 |
3 | Faberlic | Russia | 346 | 366 | -5% | 1997 |
4 | PartyLite | USA | 150 | 173 | -13% | 1909 |
5 | Stampin' Up! | USA | 133 | 133 | 0% | 1988 |
6 | Celebrating Home | USA | 30 | 34 | -12% | 1996 |
7 | Noonday Collection | USA | 17 | 17 | 0% | 2010 |
8 | Lorraine Lea Linen | Australia | 16 | 16 | 0% | 1986 |
9 | Signature HomeStyles | USA | 8 | 8 | 0% | 1971 |
10 | Simply Said USA | USA | 5 | 5 | 0% | 2006 |
11 | Chalk Couture | USA | 5 | 5 | 0% | 2017 |
12 | Sarso biznet | India | 5 | 5 | 0% | 2011 |
13 | Gold Canyon | USA | 3 | 8 | -63% | 1997 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
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Home decor isn’t limited to luxury ornamentation or home beautification products. It ranges from fashion clothing for home interiors which includes window blinds and bed linens, fragrant oils, kitchenware, arts and crafts, wall hangings, and kitchen accessories too.
Home care, household goods and durables, and home improvement are three other direct selling categories that conjointly showed a remarkable rise in the sales and revenue in the direct selling global sales in 2022. The statistics clearly state how every aspect of home decor is gaining prominence and the direct selling industry is a perfect platform to explore the untapped potential of various industries and their subsidiary categories.
During the pandemic period, when most of us were locked indoors, we found new ideas to beautify our homes. From origami to ward off boredom to ordering in high-end kitchenware, there was a sudden rise in the home decor business over the past years. The said period was also a great opportunity for women entrepreneurs to venture into the MLM home decor business category where they could sell out their homemade decor products and make a business out of it.
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Designing home interiors with the most modern technology has been a new trend. Modular kitchens, home furnishing, and even high-end bathroom furnishing fall under the home decor category. From comfort to convenience, home decor has surged into luxury and a prestige icon. The direct selling home decor industry will surely see new heights in the years to come, with its rising popularity and people’s interest in beautifying their personal spaces.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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