Fashion MLM business boosted sales with gamified commission systems

Push for progress

Identifying core concerns

A fashion and apparel MLM business, one of our leading clients, had top-of-the-line, trendy collections to their record. Their high-quality clothing and accessories transformed the MLM clothing sector through their dedicated network of distributors. The business witnessed a sudden expansion in its distributor base which resulted in the company not being able to maintain steady sales growth.

In spite of offering fancy and elegant products and extensive training programs, the business found it difficult to build a compelling compensation structure. Without this, keeping distributors motivated to achieve their sales targets was almost impossible.

Conventional commission systems decreased distributor motivation, leading to varying sales performances, decline in engagement and enthusiasm, and increased turnover rates. The company identified that an engaging and dynamic compensation system was essential to revive the stagnant sales growth and distributor dissatisfaction.

Epixel MLM Software detected that an engaging and motivating compensation management system was essential for the business to rev up the business capabilities and drive growth. Our innovative MLM framework capable of gamifying commission and bonus structures, interactive incentives, and real-time performance analytics was set in line to be integrated into the business processes.

Dissecting the dilemma

Revamping the business approach

A motivated distributor base is something without which an MLM business cannot survive. For a fast-growing, and highly competitive MLM business category like fashion and apparel, automating bonus distributions based on performance milestones was found critical. We strategically engineered a comprehensive system to gamify distributor commissions and deliver actionable insights into optimizing incentive strategies.

We took up the task of empowering distributors with engaging tools to track their progress, earn rewards, and thus stay motivated. Thereby boosting sales performance, increasing revenue, and accelerating overall business growth.

In order to incorporate gaming elements into commission tracking, team Epixel integrated gamified commission tracking into the system first. This was to help distributors earn points, badges, and rewards based on their sales performances. With this gamified tracking feature, the distributor motivation was expected to increase by 50% assuring distributors stay engaged and driven to hit their preset targets.

We then integrated performance dashboards to provide distributors with real-time insights into their sales metrics. This was to help them track their progress, set personal goals, and envision their achievements. The feature was intended to build motivation among distributors, giving them prompt and precise feedback on their sales performance.

Team Epixel then integrated a multi-level incentive analytics system to efficiently analyze the effectiveness of incentive programs across various levels. It was also made to provide detailed insights on individual and team performances. This analytics was integrated with a deliberation of boosting incentive strategy effectiveness by 30%, enabling managers to identify top performers and recreate effective engagement strategies across the organization.

Next in line was to blend in comprehensive reporting tools which were intended to enhance strategic decision-making by 20%, thus aiding the business to optimize its incentive strategies based on actionable data.

The result spectrum

From conventional to cutting-edge

The transition of the fashion MLM business from conventional compensation models to gamified was aimed to improve distributor engagement and remodel the business KPIs as a whole.

Integrating gamified commission tracking and interactive bonus challenges were predicted to level up distributor motivation by 50%, thus inspiring distributors to stay engaged and achieve their sales targets efficiently.

With streamlined and engaging compensation management, total sales revenue was expected to go up by 40%, thus keeping the distributor motivation steady and contributing to the company’s financial growth effectively.

While the gamified system was expected to encourage distributors to increase their individual sales, with a 30% increase in the average sales per distributor, gamified commission tracking and automated rewards were integrated with an aim of improving distributor efficiency. This was sure to help distributors save time, giving them more time to focus on building their sales and less time for admin tasks, again leading to a 30% higher distributor productivity.

The attractive and transparent bonus system was anticipated to hike up distributor satisfaction and retention rates by 25%, giving them a more valued and motivated feeling. So was the automated reward distribution expected to reduce admin overhead by 25%, lessening the administrative burden of all sorts for the distributors.

Challenges and solutions

Challenging obstacles and its solutions

To every new path, there shall be a challenge, and to every challenge, there shall be a solution. To every challenge that crosses our path, Epixel tries to find a solution from within rather than seeking external shortcuts. The challenge we mainly faced while integrating gamified commissions systems into the fashion and apparel MLM business was to balance gamification with genuine recognition.

Although gamification was sure to increase engagement, maintaining genuine recognition for distributor achievements was necessary. To this, we made sure that recognition modules were personalized, automated yet customized to acknowledge distributors rightly for their accomplishments.