Tailored MLM platform for a global health and wellness company for international expansion

Push for progress

Investigating the inconsistencies in global health and wellness distribution

Health and wellness companies operating globally in the multi-level marketing industry face grievous concerns in operating in the international markets as well as keeping up an efficient operational standard. This is possibly due to the varying policies and regulations together with localized market trends and demands.

Our client, a health and wellness provider, with a global presence in 10 countries faced significant letdowns stemming from an inefficient commission management system. The existing platform struggled to handle complex multi-currency transactions, regional compensation variations, and increasing MLM transactions. The incompetency of the platform caused delays in timely commission processing and reduced distributor satisfaction, which eventually led to a blockade in their international expansion plans. Even with quality products and a strong distributor network, the absence of a competent and scalable platform put the company at the risk of losing their global market share and distributor confidence.

The company sensed the urgent need for a digital transformation of their health and wellness business. They approached us with a request to develop an advanced MLM software solution that can simultaneously handle increasing number of users and transactions with a consistent level of accuracy. They needed a comprehensive system to manage multi-currency operations, varying global MLM compensation structures, and high-volume transactions with a seamless mobile experience for their global distributor network.

We realized the prerequisites and set up a team to analyze the specific challenges of the health and wellness business across different global markets and how Epixel MLM Software can be tailored to address the concerns effectively. This strategic intervention led to the implementation of a tailored Epixel MLM Software for health and wellness that promises global growth for the company.

Investigating the inconsistencies in global health and wellness distribution

Dissecting the dilemma

Implementing a global-first technology strategy

Addressing the concerns in the international markets remained our major focus along with setting up an automated commission management system. The platform was set to steer the international operations of the business covering aspects of region-specific compensation structures, changing compliance policies and multiple currencies.

An improvement in the efficiency of the health and wellness business was achieved with performance insights delivered in real time on the various international markets of operation. At the second phase of product development, we focused on providing distributors with powerful mobile-first tools to manage their business remotely. The remotely working salesforce needed a system that comes in handy for managing their business from anywhere.

The platform was built with some crucial tools and features that guaranteed distributor engagement and contributed to building their confidence in sales and guided them efficiently through ethical marketing.

Epixel MLM Software features for global health and wellness business

Every feature was carefully built to address the challenges and lead the business to long-term growth in international markets.

Hybrid compensation plan management

The hybrid compensation structure of the health and wellness business combined binary and unilevel MLM plans with different commissions and bonuses for different international markets. The advanced compensation plan management engine was developed with a view to reduce the payout processing time by 40% and improve calculation accuracy by 98%.

Multi-currency payment system

The tailored global business platform is capable of handling an increasing number of transactions in 10 different currencies. It includes real-time exchange rate updates and automated currency conversions. The payment system can scale itself even with high transaction volume during peak sales events. The secure payment processing system is intended to keep the transaction success rate at 98% across markets and currencies.

Advanced genealogy visualization

An interactive MLM genealogy tree was integrated for simplifying the management of global distributor teams. The dynamic filtering and search capabilities let distributors independently manage their downlines and track performance across different countries. The feature is aimed at improving distributor team management efficiency by 35%.

Automated compliance management

The automated compliance management system tracks and flags potential compliance violations and issues across various business processes. The system works on a predefined compliance framework which is set by the company with the compliance policies of the regions of operation. This tailored approach to compliance management is expected to reduce compliance-related issues by 45%.

Mobile-first distributor portal

A mobile app was developed exclusively for distributors to manage their business while on the go. The app features a comprehensive distributor portal with order processing, team management and commission tracking. The mobile platform was built with a focus to achieve a 60% increase in mobile orders and improve distributor engagement.

Data migration tools

Advanced data migration tools were integrated to facilitate transfer of customer and organizational data from legacy systems without hassles. These tools aim to deliver 100% accuracy in customer data migration with zero system downtime.

Implementing a global-first technology strategy

The result spectrum

Bypassing regional limitations to achieve global operational excellence

Epixel MLM Software helped the health and wellness company traverse regional constraints to grow as a global enterprise with significant improvements in international business KPIs.

Improved processing efficiency: The automated compensation engine was expected to reduce payout processing time by 40% to enable faster payments and improved distributor satisfaction.

Enhanced accuracy in payouts: The multi-currency payment method focused on achieving 98% accuracy in on-time payments even with fluctuating currency exchange rates across international markets. The system was also built to reduce payment disparities and related support tickets.

Increased mobile app adoption: The mobile-first approach was adopted with a view to increase mobile orders by 60%. The app also simplified business management for distributors.

Reduced support requirements: Advanced automation combined with Epixel AI intended to reduce support tickets by 30% so that the company could allocate resources for other high priority processes. An easy-to-use interface added to the convenience of users in adopting the platform.

Successful data migration: Migration of customer records and organizational data was expected to be completed with 100% accuracy and without causing operational disruptions.

Challenges and solutions

Confronting the challenges with technological innovation

A structured software development and implementation plan took us past the challenges we encountered throughout the process.

Complex data migration

Transferring years of customer, distributor and critical organizational data involved complexities in handling multiple systems. Ensuring security and integrity of data was a real challenge in front of us. However, our phased migration approach with validation protocols aimed at achieving 100% accuracy in data migration.

Regional compensation variations

The health and wellness company had employed a hybrid compensation structure with variations across different regions. The compensation also had to comply with the regional regulations and policies. Epixel MLM Software was integrated with a flexible compensation module which made the handling of region-specific compensation plans easy and payouts with consistent levels of accuracy.

Performance management during peak times

During top seasons and peak sales events, there was a heavy flow of traffic in terms of users and transactions. The promotional events across multiple time zones also contributed to the traffic. We implemented advanced load balancing and caching mechanisms that could ensure consistent performance with minimum downtime during peak periods.

Complex system integrations

Integrating with existing ERP and CRM systems raised concerns in maintaining data consistency. We developed custom APIs and middleware solutions to ensure seamless communication between all systems.

Expected Results

Reduction in commission processing time

40%

Real-time calculation accuracy

98%

Transaction success rate

98%

Increase in mobile orders

60%

Reduction in support tickets

30%

Data migration accuracy

100%

Compliance incident reduction

45%

System integration success rate

99%

Global platform adoption rate

95%