AmwayCompany overview

O2O - Offline to Online

Amway is organizing a series of digital initiatives with a vision to strengthen its business across marketing platforms. Integrating Offline to Online (O2O), Amway gives its distributors various opportunities to empower their business. Online communities, social media platforms, mobile applications, etc, are being developed as a part of the O2O integration, to promote the business and help the distributors build their careers.

Delivering Personalized Brand Experience

Amway is investing on a cloud-based data platform powered by Google technologies to improve the business experience for its users by personalizing their product and content delivery. The new platform will merge all transactional and analytical data into a single data repository. With this platform, Amway will be able to support and understand customer behavior patterns with progressive plans along with nudge engines & artificial intelligence.

Core Plus+

The new incentive program by Amway, Core Plus+, concentrates on increasing earning opportunities for aspiring individuals who wish to join Amway as ABO. The program encourages rewards for best practices with a consistent and predictable earning potential. It also promises additional incentives for achieving key milestones and is solely upon Amway’s discretion. The Core Plus+ program lets ABOs set their own goals and achieve higher commission levels.

The Core Plus+ incentive program has various commissions and incentives for different achievement levels.

Nutrilite Traceability

Amway through its Nutrilite Traceability program is detailing consumers on the product journey all the way from farm to the consumers. Amway claims to have its products pass through a nine-step process that ensures safety and purity—from seed to supplement.

Each product details

• Where its botanical ingredients were grown.
• How the seeds were chosen and farmed.
• When they were harvested and by whom.
• How they were processed and manufactured.
• Testing for safety and quality.

“Because of our traceability process, we can assure our customers that our supplements contain exactly what we say they do – no more, no less,” says Sam Kilgore, manager of Supplier Quality Development, maker of Nutrilite products.

AmPerks

AmPerks, the new loyalty program by Amway North America, is a free to join customer-focused rewards program for registered customers. Customers can earn points on qualified purchases, which can be redeemed for rewards. Other perks include:

• Personalized shopping recommendations
• Exclusive incentives and promotions

Empower Business With A-clicks

A-Clicks is Amway Korea’s new program in association with KakaoTalk to enable its ABOs manage business efficiently through the popular social media platforms. Some of the important features of the A-Clicks program are:

• Login made faster and easy with Kakao
• Share products easily to customers directly after selecting them from product list, detail screen, or cart, with personalized message
• Convenient customer service
• Smarter customer management with analytics tools

AmYoung Program

To empower the emerging young entrepreneurs in the country, Amway has launched the AmYoung program. This initiative works in alignment with Amway’s 10 year global growth strategy. The AmYoung program aims to empower entrepreneurship among youths by improving their social selling, business, and leadership skills. This program is initially focused on youths in the east and west markets.