Mary KayCompany overview

Suite 13 - Virtual Beauty Experience

Mary Kay launched an innovative virtual experience to digitize its first virtual pop-up showroom, called Suite 13. Suite 13 is designed with the latest technology in virtual reality. It offers Mary Kay’s independent beauty consultants and their customers a 360 degrees 3D beauty experience. Users can virtually browse Mary Kay’s portfolio of skincare as well as explore the company and its founder Mary Kay Ash’s history.

The Virtual Mirror

With Mary Kay’s ‘Mirror Me’ app, every customer can try hundreds of preset color combinations on their face, eyes, and lips, and also special makeup artist looks. Mirror Me app uses augmented reality to help customers to find out how the products would look on them before they buy them. This creates a fun and personalized interactive experience. Customers can share their looks with friends with social media and email, or save them to their devices. Mirror Me App supports both the front and rear-facing cameras to accurately place makeup on different parts of the face.

Personalized Business Website

Mary Kay Personal Web Site (PWS) enables the consultants to create a personalized business website similar to marykay.com. This allows them to highlight their business services on the website. Consultants can set up a Mary Kay party, display their photos, add customized messages and share their specialties. Customers can shop at their convenience, day or night.

Preferred Customer Program

Mary Kay focuses on a selected group of customers with a direct mail service that sends mailers like The Look right to those customers, in consultants name. Quarterly mailers improve the customer experience by providing them with exclusive product samples. This gives a great reason for consultants to contact customers and invite them to parties where they can try products, or offer them a private facial. Quarterly mailers can create a great impression of the products and services, which can increase sales.

Digital Product Resources

Mary Kay’s Product Central is a resourceful guide to all product-related information. Information such as the product ingredients can be easily accessed by consultants and impress their customers. Products Central enables consultants to print fact sheets, charts, fliers, social media playbooks and more, to refer and share with customers. Improve brand expertise with product and application videos.

Working Live

Mary Kay’s Working Live is a useful resource for improving the virtual meetings by the respective platforms. The benefits of Working Live are:

• Includes the reliability of Zoom
• The ability to host webinars with 500 attendees
• Unlimited cloud recordings
• Ability to broadcast to Facebook Live
• Breakout rooms
• Meeting insights
• Audio transcripts
• A Zoom license

Build-Your-Own

Mary Kay’s Build-You-Own resource helps to create customized marketing materials such as brochures. Create brochures with products and sets of different choice, and attractive party tray inserts to use at parties.

Electronic Catalogs

Mary Kay eCatalogs are colorful electronic catalogs that can be sent through Mary Kay Personal Web Sites. eCatalogs feature skincare, on-trend color, men’s products, and more. Mary Kay eCatalogs improves the chances of booking appointments with customers. Customers will be able to view the eCatalogs on their mobile devices. Consultants can link Mary Kay eCatalogs with the Beaute-Vites sent to customers, on marykay.com