Direct Selling News Global Celebration 2026

DSN Global 100 List 2026

Minu Chandran

07 May, 2026

Direct Selling News published its Global 100 list with companies exceeding $100 million in annual revenue. This year’s list is divided into service-focused and product-focused companies and features leading industry players from across the world.

Companies included in the list have generated annual revenue of more than $100 million and it also features companies with a combined revenue of $63 billion. The list represents both public and private companies that contribute to the “global reach and influence of direct selling”.

The 2026 Global 100 List

Here are the companies in focus with their country and revenue details. Around 16 countries are represented in the Global 100 list.

Service-focused companies

Rank	Company	Country	Revenue 2025 (In US$)
1	eXp Realty	USA	4.8 billion
2	Primerica	USA	3.3 billion
3	Utility Warehouse	United Kingdom	2.4 billion
4	Real Brokerage	USA	2 billion
5	World Financial Group	USA	2 billion
6	Ambit	USA	1 billion
7	Family First Life	USA	940 million
8	LPT Realty	USA	700 million
9	PPLSI / LegalShield	USA	585 million
10	PHP Agency	USA	400 million
10	Premier Financial Alliance	USA	400 million
12	inGroup	USA	350 million
13	Global Financial Impact	USA	200 million
13	Hegemon Group	USA	200 million
15	Powur	USA	127 million
16	Realty of America	USA	102 million

Product-focused companies

Rank	Company	Country	Revenue 2025
1	Amway	USA	7.3 billion
2	Herbalife	USA	5 billion
3	Vorwerk	Germany	4.9 billion
4	Natura &Co	Brazil	4.4 billion
5	PM-International	Luxembourg	4.1 billion
6	Coway	South Korea	3.3 billion
7	ATOMY	South Korea	1.7 billion
8	Nu Skin	USA	1.5 billion
9	USANA	USA	925 million
10	Betterware / BeFra	Mexico	828 million
11	Farmasi	Turkey	610 million
12	OMNILIFE	Mexico	603 million
13	LifeWave	USA	581 million
14	Faberlic	Russia	483 million
15	Nature’s Sunshine	USA	480 million
16	Hy Cite	USA	449 million
17	POLA	Japan	388 million
18	OPTAVIA	USA	386 million
19	Greenway Global	Czech Republic	372 million
20	Zinzino	Sweden	362 million
21	Scentsy	USA	354 million
22	MIKI	Japan	353 million
23	LR Health & Beauty	Germany	326 million
24	Best World	Singapore	325 million
25	Princess House	USA	289 million
26	UVACO	Taiwan	285 million
27	Plexus Worldwide	USA	284 million
28	Noevir	Japan	243 million
29	LifeVantage	USA	229 million
30	FORDAYS	Japan	213 million
31	APL-GO	Cyprus	203 million
32	Tenlead Biotech	Taiwan	200 million
33	Naturally Plus	Japan	195 million
34	BearCere’Ju	Japan	161 million
35	Giffarine Skyline Unity	Thailand	147 million
36	NewULife	USA	128 million
37	ICHIKURA	Japan	125 million
38	Assuran	Japan	121 million
38	Nippon Menard Cosmetics	Japan	121 million
40	Bravenly Global	USA	102 million
40	MAKE Wellness	USA	102 million
42	Grant E Ones	Japan	101 million
43	Maruko	Japan	100 million

Direct Selling News releases the list every year to help investors, researchers, and opportunity seekers make informed business decisions. Compared to the 2025 Global 100 list, this year’s list only has a few ranking shifts. The classification of companies into two categories has allowed many companies to secure top ranks in their respective sectors.

Direct Selling News compiles the list after months of research, and 80% of the data in the DSN Global 100 list is from privately held companies. For a company to participate, a Revenue Certification Form (RCF) must be submitted with validation from the CEO and certification from a qualified agent. The list is based on net sales revenue from direct selling operations before commissions and excludes VAT.

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DSN Global 100 List 2026

The 2026 Global 100 List

Service-focused companies

Product-focused companies

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