Starting from beautiful landscapes to the spirit of innovation, New Zealand in itself is not only a haven for tourism but also very fertile ground for business, especially in the MLM and direct sales sectors. With its culture of entrepreneurship and community, New Zealand has a truly distinctive environment wherein multi-level marketing companies will do much to create and foster communication and financial growth for many individuals. In this blog, we’ll explore the top MLM companies that have made a significant impact in this zestful market.
List of top network marketing companies in the New Zealand
Have a look at the nifty growth numbers for the leading MLM companies in New Zealand across various direct sales sectors in 2024.
# | Company | Country | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|---|
1 | Amway | USA | 7,700 | 8,100 | -5% | 1959 |
2 | Herbalife | USA | 5,100 | 5,200 | -2% | 1980 |
3 | Young Living | USA | 2,000 | 2,000 | 0% | 1993 |
4 | Atomy | South Korea | 1,710 | 1,540 | 11% | 2009 |
5 | USANA | USA | 921 | 999 | -8% | 1992 |
6 | Arbonne International | USA | 700 | 700 | 0% | 1975 |
7 | Monat Global | USA | 700 | 700 | 0% | 2014 |
8 | Scentsy | USA | 579 | 759 | -24% | 2004 |
9 | ACN | USA | 500 | 500 | 0% | 1993 |
10 | Nature's Sunshine | USA | 445 | 422 | 5% | 1972 |
11 | New Image Group | New Zealand | 434 | 434 | 0% | 1984 |
12 | Juice Plus+ | USA | 400 | 495 | -19% | 1970 |
13 | 4Life | USA | 341 | 341 | 0% | 1998 |
14 | Neora | USA | 300 | 300 | 0% | 2011 |
15 | LifeVantage | USA | 211 | 213 | -1% | 2003 |
16 | Modere | USA | 200 | 220 | -9% | 1992 |
17 | Enagic USA | USA | 147 | 147 | 0% | 1974 |
18 | NeoLife | USA | 140 | 140 | 0% | 1958 |
19 | Stampin' Up! | USA | 133 | 133 | 0% | 1988 |
20 | Nutrimetics | Australia | 40 | 41 | -2% | 1961 |
©
Epixel MLM Software
Source - Direct Selling Association of New Zealand
Data updated in August 2024
*The above list is subject to market changes and modifications.
Have a deep dive into the current top 100 MLM companies list to help you discover the global direct sales leaders of 2024.
Explore the MLM leaders of 2024 in the New Zealand direct sales industry
The list below showcases the top MLM companies in the direct selling industry of New Zealand that have excelled in the industry due to their splendid performance.
Amway

Amway
Amway is proud of its multi-nationality and functions on a multi-level marketing structure, thus showing reasonable penetration into the New Zealand market. Formed in the United States in 1959 by Jay Van Andel and Richard DeVos, Amway expanded to New Zealand in 1985. A large range of products are sold by Amway, from health and beauty items to household cleaners to nutrition supplements, using a group of independent business owners.
Amway is a unique entrepreneurial model—a business opportunity designed to utilize personalized connections, increasing income and knowledge. New Zealand has hosted the annual Amway Distributor Seminar in 2023, an injection of an estimated $40 million into the economy, with some 10,000 of the best performers from Amway China coming to town.
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked as the #1 company in the 2024 DSN Global 100
- Received the Asia Pacific (APAC) Competitive Strategy Leadership Award in 2022
- Nutrilite and eSpring by Amway were recognized as the Most Trusted Brands of 2022
Herbalife

Herbalife
Herbalife is another multi-level marketing company that was established in 1980 by Mark Hughes. The company holds interest in dietary supplements and personal care products; however, much interest is directed towards their weight management products. In the late 1980s, Herbalife shifted into an expansion phase wherein the company entered the New Zealand market. Within a short period, the organization had established a sizable network of independent distributors across the country. But what sets Herbalife apart is a strong focus on nutritional products, more precisely its flagship Formula 1 protein shake as a meal replacement/weight manager.
The company operates in more than 90 countries; hence, it enjoys wide international reach championed by approximately 4.5 million distributors.
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #3 on the DSN Global 100 list for 2024
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event
- Recognized with the Excellence in Business Award by the Direct Selling Association
Young Living

Young Living
One of the biggest multi-level marketing firms, Young Living, was established in 1993 by two founders, namely Gary Young and his wife Mary Young. Making huge strides further, the company has been able to now have a massive presence across New Zealand and currently offers an extensive array of top-of-the-line products, catering to improvement both in health and well-being, right from essential oils to dietary supplements and even personal care products. But one thing that has made Young Living keep up with competitors is the relentless focus on purity and quality through a process dubbed "Seed to Seal." Avail either in-house control or supplies from equally recognized partners from the pre-production through post-production stages for the essential oils.
Country: USA
Website: www.youngliving.com/
Top Earners: 72
Products & Services: Cosmetics, Essential Oils, Haircare, Health/Fitness/Wellness, Nutritional Supplements, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah, USA
Achievements:
- Honored with the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category
- Received the 2023 Green Business Award
- Awarded the GOLD STEVIE® Company of the Year Award in 2022 by the International Business Awards
Atomy

Atomy
Atomy is a conglomerate out of South Korea, founded on June 1, 2009, by its founder Han-Gill Park. There began the whirlwind expansion and universal footprints of nearly all qualitative products, from skincare to health supplements and household goods. Since its inception, Atomy has been known for its philosophy, "Absolute Quality, Absolute Price," putting reasonable price tags on quality products and building a successful enterprise to cater to customer needs. With such a philosophy, the company mushroomed to approximately 15 million members around the world with a pledge regarding consumer-centered management.
Country: South Korea
Website: https://global.atomy.com/
Top Earners: NA
Products & Services: Health and wellness, Beauty
Founder: Han-Gill Park
CEO: Han-Gill Park
Year Founded: 2009
Headquarters: Gongju-si, Chungcheongnam-do, Republic of Korea
Achievements:
- Ranked #12 in 2024 DSN Global 100
- Received the Minister of Commerce, Industry and Energy Award for ESG Report
USANA

USANA
USANA, otherwise known as USANA Health Sciences, is one of the leading network marketing companies. Established in 1992 by a highly recognized microbiologist and immunologist, Dr. Myron Wentz, it has its offices in West Valley City, Utah. It focuses on the production of high-quality nutritional supplements, food products, and personal care. In 1997, USANA opened USANA New Zealand Limited to enter the New Zealand market. Within a short span, they were able to establish a strong network of independent distributors across the country.
The thing that makes USANA really different is cellular nutrition, and that's how the company insists on delivering the right nutrients in their most effective forms to maintain optimal health. This speaks, therefore, to the commitment of the company to quality by being highly GMP compliant.
Country: USA
Website: https://www.usana.com/
Top Earners: 35
Products & Services: Nutritional Supplements, Skincare, Protein Powders, Shakes & Bars
Founder: Myron Wentz, Ph.
CEO: Jim Brown
Year Founded: 1992
Headquarters: Salt Lake City, Utah, USA
Achievements:
- Ranked #18 on the DSN Global 100 list for 2024
- Won five awards in the Best of State Awards
- Won the Malaysia Management Excellence Awards 2024
Arbonne International

Arbonne International
Arbonne International, more popularly known as Arbonne, is a Norwegian visionary entrepreneur-founded MLM company in 1980. Years of being headquartered at Orem, Utah, the company has grown to be one of the most influential companies in health and wellness across the globe, with numerous varieties of products ranging from skin care, cosmetics, to nutritional supplements. The company launched into the New Zealand market in 2016, building operations through a network of independent consultants that promote and sell its products.
What does set Arbonne apart is its principles of pure, safe, and beneficial ingredients for their formulations; strong principles for sustainability; and an ethical way of doing business. The company believes in a sort of holistic approach toward beauty and wellness, which is correspondingly reflected by its slogan: "Pure, Safe, Beneficial."
Country: USA
Website: www.arbonne.com
Top Earners: 60
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Health/Fitness/Wellness, Nutritional Supplements, Skincare 21 Technology Drive
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1975
Headquarters: Irvine, California, USA
Achievements:
- Recognized with a Gold Best in Biz Award in 2022 as Most Environmentally Responsible Company of the Year
Monat Global

Monat Global
Monat Global was incorporated in 2014 by the Urdaneta family, principally Luis and his son Rayner Urdaneta. Located in Doral, Florida, this MLM company is into high-end haircare, skincare, and health products while ensuring that natural ingredients are highly featured. In 2022, Monat stepped its foot into New Zealand, which is another milestone in its current expansion into the world market. What sets it far ahead is the impressive product formulation with the patented REJUVENIQE Oil Intensive, formulated to be a blend of botanical oils to nourish the skin and hair.
The Monat business model consists of social marketing via digital means, which reaches out to consumers and builds a community of independent market partners.
Country: USA
Website: https://monatglobal.com/
Top Earners: 7
Products & Services: Wellness, Hair care, Skin care and Beauty
Founder: Ray Urdaneta ,Luis Urdaneta
CEO: Ray Urdaneta
Year Founded: 2014
Headquarters: Doral, Florida, USA
Achievements:
- Wins Bronze Stevie® Award in the 18th annual Stevie Awards for Sales & Customer Service
- Wins “Brand of the Year” at Think Global Awards 2020
Scentsy

Scentsy
Scentsy is an American multi-level marketing company founded in 2003 by Kara Egan and her sister-in-law Colette Gunnell of Salt Lake City, Utah. In only two years, the Thomsons sold the firm to Orville and Heidi Thompson, who moved headquarters to Meridian, Idaho and revitalized with a multi-level marketing distribution model. Scentsy designs and sells fragrant products, including wax warmers but also a range of home and body fragrances, through its sales force of independent consultants.
What distinguishes this business and forces improvements into the experiential view of offerings is the selling of its products through home parties among consultants. Scentsy has since expanded internationally into New Zealand and has garnered many awards for its phenomenal sales performance, once accumulating over $450M in annual sales for 2017.
Country: USA
Website: https://scentsy.com/
Top Earners: 4
Products & Services: Candles/Candle Accessories, Essential Oils, Fragrances, Home Accessories/Décor
Founder: Colette Gunnell, Kara Egan
CEO: Dan Orchard
Year Founded: 2004
Headquarters: Meridian, Idaho, USA
Achievements:
- Ranked #22 on the DSN Global 100 list for 2024
ACN

ACN
ACN Inc. is a North American multi-level marketing company founded in 1993 by Greg Provenzano, Robert Stevanovski, Tony Cupisz, and Mike Cupisz. Based out of Concord, North Carolina, ACN provides for the sale of telecommunication and basic service needs such as landline and mobile phone services, high-speed Internet connections, and home security systems. The company has created an independent business owner movement in New Zealand since 2006 that is dedicated to its resale services.
What possibly makes ACN unique among most multi-level marketing companies is that they mostly deal in consumable products, majorly on health and beauty, while ACN deals with day-to-day domestic essential services that are being used daily by every customer.
Country: USA
Website: https://acn.com/us-en/homepage
Top Earners: 49
Products & Services: Business/Commercial, Home Technology, Internet Services, Security Systems/Devices, Telecommunications Services, Travel, Utilities
Founder: Greg Provenzano, Tony Cupisz, Mike Cupisz, Robert Stevanovski
CEO: Charles Barker
Year Founded: 1993
Headquarters: Concord, North Carolina, USA
Achievements:
- Receipient of the DSA Ethos Awards
Nature's Sunshine

Nature's Sunshine
Nature's Sunshine is basically an American multi-level marketing company that was established in the year 1972 by Gene and Kristine Hughes. They pioneered the encapsulation of herbs in their home kitchen so that health benefits could be maintained a lot more easily. The company is based out of Lehi, Utah, with operations spanning more than 40 countries collectively, marketing in excess of 600 different products within their product categories. It's a company famous for its strict quality control, involving more than 600 tests for purity and potency.
The number of awards given to the company regarding leadership and corporate culture compensates for the commitment toward health and wellness through natural ingredients with great sustainability.
Country: USA
Website: www.naturessunshine.com/
Top Earners: 11
Products & Services: Dietary supplements and Personal Care
Founder: Gene and Kristine Hughes
CEO: Terrence Moorehead
Year Founded: 1972
Headquarters: Lehi, Utah, USA
Achievements:
- Ranked #27 in DSN Global 100 2024
- Awarded with Comparably Awards for Best Leadership Team and Best Career Growth
Discover how we build resilient businesses with advanced MLM functionalities
It's not surprising that in a country as vibrant and ahead of its time as New Zealand, MLM and direct sales are thriving. Be it diversifying sources of income, a career that is flexible enough and community-driven, or just in pursuit of one of the top multi-level marketing companies in New Zealand, these companies ensure and promise avenues for growth. While deliberating on which option to choose, one must remember that the right company makes all the difference as it transforms your ambition into tangible success. Why not dive in? The opportunities are great, and success is within reach!
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
MLM Growth Tools
Lead Generation
Generate the right leads, the right way. And convert them in your own way.
Distributor Engagement
Build trust. Create the bond. Seamless distributor engagement and beyond.
Team Building
Collaborate your efforts to build resourceful and productive teams.
Leave your comment
Fill up and remark your valuable comment.