With high living standards, innovation, and community bonding, Denmark provides a very conducive environment for MLM companies to thrive. Health awareness, combined with an entrepreneurial spirit in the population of Denmark and its cultural emphasis on sustainable living and personal well-being, makes the country a hot destination for multi-level marketing companies desiring expansion of business. It is all about personalized selling, community building and ownership of one's business. For this reason, the MLM model will fall right in line with Danish values, affording them the opportunity to start their own businesses by representing products trusted in health, beauty and wellness.
Below, we find the top MLM companies in Denmark that have ever thrived in this forward-thinking supportive market.
List of top network marketing companies in Denmark
Explore growth statistics of leading direct selling companies in Denmark for different network marketing industries for the year 2024.
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Epixel MLM Software
Source - DSA of Denmark
Data updated in September 2024
*The above list is subject to market changes and modifications.
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Discover the pioneers of 2024 in Denmark's direct selling industry
According to the WFDSA 2023 report, the direct selling sector in Denmark has over 55,000 independent distributors, who have actively generated a retail sales of $84 million.0.021% is the market penetration rate of Denmark falling under the lower penetration category with reference to the WFDSA 2023 report.
Here is a precisely filtered list of some of the best MLM companies in the direct sales business of Denmark, which are in full action and known for their great work.
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Michigan-based Amway was founded in 1959 by Jay Van Andel and Richard DeVos. The company expanded its business to Denmark in 1998. Today, the company operates businesses in more than 100 countries and territories around the world, manufacturing products in the health, beauty and home care industries. Amway trains independent business owners who build a community of business people worldwide. The continuous commitment of Amway to quality and innovation makes it successful in international markets.
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife was founded in 1980 by Mark Hughes and came to Denmark in the early 1990s. Herbalife manufactures nutrition and wellness products such as protein shakes, vitamins, and skincare. Known for its personalized nutrition, today the company is operating its business in 95 countries by informing its customers about health and wellness and helping to build a community. Moreover, Herbalife is supporting scientific research constantly to enhance the functionality of their products.
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Nu Skin was founded in 1984 in Utah and entered the Danish market in the early 1990s, focusing on personal care and nutrition. Today, the company is famous for its ageLOC innovative anti-aging products and operates in 50 markets around the world. Nu Skin has an MLM business model wherein people can become independent distributors to support them in promoting high-quality skincare and wellness products with scientific research support. The company has managed to keep at the helm of the anti-aging business through its emphasis on incorporating state-of-the-art science with natural ingredients.
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
Forever Living Products is an international giant in aloe vera-based health and wellness products and was founded by Rex Maughan back in 1978. It undertakes operational activities in more than 165 countries, which include Denmark. The vertical integration of its production and distribution network ensures that the quality of all its various products must be top-notch. Not to be left behind, Forever Living also diversified its product line to include essential oils and those dealing with the end product of bees.
ACN
CEO: Robert Stevanoski
Country: USA
Founding Year: 1993
Annual Revenue 2023: $500 million
ACN
CEO: Robert Stevanoski
Country: USA
Founding Year: 1993
Annual Revenue 2023: $500 million
ACN was founded in 1993, based in North Carolina, and has continued to grow into an international company, which includes business operations in Denmark. It offers different essential services such as telecommunications, energy, and merchant services via a group of independent sellers. ACN prides itself on the core values of integrity and community. Its business model allows independent business owners to generate an income through both direct sales and through a network marketing system of recruitment. ACN operates in 27 countries and has been recognized for its high level of ethical standards. The company also has a robust charity arm, the ACN Global Reach Charities.
Juice Plus+
CEO: Travis Garza
Country: USA
Founding Year: 1970
Annual Revenue 2023: $400 million
Juice Plus+
CEO: Travis Garza
Country: USA
Founding Year: 1970
Annual Revenue 2023: $400 million
Juice Plus+, founded in 1993, focuses its attention on nutritional supplements through whole foods. As a part of the company's international expansion, it took a leap into Denmark and is currently operating in more than 20 countries. Emphasizing the capsules containing blends of fruits and vegetables, Juice Plus+ has claimed to be targeted at filling the nutrition gap between recommended and actual fruit and vegetable consumption. The multi-level marketing model enables distributors to establish a business based on promoting products that are health-conscious. In addition, Juice Plus+ invests a lot in research; it has had numerous clinical studies validating the health benefits for their products.
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
In 1985, LR Health & Beauty started its journey in Germany. Its expansion increased to a total of 29 countries, including Denmark. It is among the companies that have dealt with aloe vera-based products using high German manufacturing standards. Due to the MLM model adopted by the company, LR is an overall business opportunity; besides selling health and beauty products, it trains and supports new distributors in this sector as well. It focuses on quality control in everything, from the cultivation stage to the distribution stage, so that the products are of high standards. LR is also unique in its collaboration with celebrities on exclusive lines of perfumes that further enhance the brand appeal.
Zinzino
CEO: Dag Bergheim Pettersen
Country: Sweden
Founding Year: 2005
Annual Revenue 2023: $168 million
Zinzino
CEO: Dag Bergheim Pettersen
Country: Sweden
Founding Year: 2005
Annual Revenue 2023: $168 million
Founded in Sweden back in 2005, Zinzino made its entry into the Danish market in 2012 with personalized nutrition solutions. The flagship product offering of Zinzino includes a balance test to check the ratio of Omega-6 and Omega-3 fatty acids in the body, supplemented by specific supplementation programs. This company happens to be very well placed in over 100 markets across the world. But above all that, it is also committed to science and innovation, as reflected in the partnership entered with research institutes for continuous improvement of the product line.
NeoLife
CEO: Kendra Brassfield
Country: USA
Founding Year: 1958
Annual Revenue 2023: $140 million
NeoLife
CEO: Kendra Brassfield
Country: USA
Founding Year: 1958
Annual Revenue 2023: $140 million
NeoLife, previously GNLD founded in 1958, expanded its operations into Denmark. It deals with complete food nutrition and natural ingredient-based products for nutritional supplements and personal care. NeoLife applies the MLM method by facilitating person-to-person sales, thus enabling business people to sell well-being. NEO emphasizes high-quality, nature-based products in order to be able to support man's well-being. NeoLife's scientific research and emphasis on bioavailability ensure that nutrients are efficiently absorbed.
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As Denmark continues to champion innovation, health and sustainability, the emergence of MLM companies in the country reflects a greater movement toward business models that are more personal and community-based. Many Danes find that MLM offers much more than an opportunity to gain a living; rather, it's a venue for growth, connection and empowerment. Among these, the leading direct selling companies in Denmark tap into values deeply resonating with the Danish way of life, ranging from wellness to beauty and nutrition.
Perhaps next time you hear about a neighbor sharing the best skincare routine or organizing some workshop on wellness, you realize that MLM is not just about selling; it's about relationships, community building at the local level and people being in charge of their future. From this perspective, MLM companies in Denmark are doing something more than distributing products—they help people page through their own success stories, one conversation at a time.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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