In the richness of cultures and awe-inspiring landscapes, Taiwan surprises with its phenomenon in the multi-level marketing sphere. An astonishing 12% of the population, or 3 million people, is part of MLM, making Taiwan the world's tenth-largest MLM market. The industry annually aggregates NT$83 billion, or nearly US$2.75 billion, mainly from dietary supplements traded in enormous amounts.
Despite all the pressure and criticism, the MLM business in Taiwan has been booming under strict regulation targeting genuine sales instead of quantity recruitments. With such a very healthy mix of severe control and entrepreneurial vigor, Taiwan presents itself as a rising opportunity for MLM ventures. There are over 3,610,000 independent distributors actively taking part in direct selling businesses in Taiwan. As a result, the region’s annual retail sales were recorded at $4530 million as per the WFDSA 2023 report. Out of which the major sales were generated from the wellness sector, which was 66%, followed by 18% from the cosmetics and personal care sector. Household goods and durables, homecare, and clothing and accessories sectors also contributed 6%, 3%, and 2% respectively to the Taiwan’s total retail sales.
According to WFDSA 2023, 72% of the direct sellers in Taiwan are women whereas only 37% of women have opted for sole proprietorship. They are also looking forward in 2024 with 46% of direct selling companies expecting an improvement in their revenue growth. Also, the 2024 projections hold some tension with 40% of companies forecasting flat sales and another 14% fearing a decline.
In this blog, we are going to explore the best-performing MLM companies in Taiwan.
List of top network marketing companies in Taiwan
Let us start with a closer analysis of some of the most prominent MLM companies in Taiwan and review their revenue patterns for the last few years.
©
Epixel MLM Software
Source - Taiwan Direct Selling Association
Data updated in September 2024
*The above list is subject to market changes and modifications.
Also take a look at the top MLM companies of 2024 to understand the critical strategies to build an MLM brand that gains recognition worldwide.
Top Taiwanese MLM companies and their growth stories
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Emerging onto the world stage in 1959 and arriving in Taiwan by 1980, Amway was more than creating a company; it was starting a global revolution. The company's renowned product portfolio of health supplements includes the first globally recognized vitamin brand to win the USDA Organic Seal, while the top-of-the-line beauty line comes through Artistry. They also produce those little essentials for home care. All of their product varieties are famous for their high-quality.
In a marketplace brimming with choices, Amway stands out by offering community building where quality meets opportunity; it does not sell goods but legacies.
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Founded in 1980 and distributed in Taiwan since 1999, Herbalife literally redefines the space between nutrition and lifestyle. It gets a wide gamut of health products—from thick, protein-rich shakes to high-powered, masterminded dietary supplements—but what it really creates is a vibrancy that swears for healthy living. By making distributors use its products daily, Herbalife doesn't just sell wellness; it inhales it. These community-focused endeavors—through Casa Herbalife Nutrition programs, for example—can truly make work not just transactional in character but transformational, touching lives and multiplying the essence of social responsibility.
Infinitus
CEO: Lam Yu
Country: China
Founding Year: 1992
Annual Revenue 2023: $3,500 million
Infinitus
CEO: Lam Yu
Country: China
Founding Year: 1992
Annual Revenue 2023: $3,500 million
Since its founding in 1992 and then expanding to Taiwan in 2002, Infinitus has dug very deep into the reservoirs of traditional Chinese medicine by weaving together ancient herbal wisdom with the cutting edge of modern science. It offers a range of products—from strong herbal health supplements to rejuvenating personal care items—that appeal to people seeking authenticity in a sea of synthetics. It lights up the same traditional health practices from Chinese history to create a narrative that bridges the two temporal gorges between ancient remedies and current needs in wellness, leading the consumer through an enlightening nourishment journey.
PM International
CEO: Rolf Sorg
Country: Luxembourg
Founding Year: 1993
Annual Revenue 2023: $3,030 million
PM International
CEO: Rolf Sorg
Country: Luxembourg
Founding Year: 1993
Annual Revenue 2023: $3,030 million
Founded in 1993 and launched into the Taiwanese market in 2010, PM International blends nutrition with beauty in a harmonious way through its FitLine brand. This company specializes in scientifically proven nutritional supplements and cosmetics. This way it provides not only products but also inner peace. With strict quality control measures and formulations grounded in proof rather than opinion, PM International appeals to the health-conscious consumer who desires substantiated results rather than empty promises.
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Since its launch in 1984 and making ripples in Taiwan by 1992, Nu Skin has been at the forefront of personal care and anti-aging innovation. With a wide variety of products, from transformative skincare solutions to life-enhancing dietary supplements, the company is pushing boundaries with technologies such as the ageLOC line, targeting aging at its very core.
Products aren't just sold at Nu Skin; experiences are realized. One such highlight product is the BioPhotonic Scanner that measures the level of carotenoids in the skin—a kind of technological panache to its nutritional claims.
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
This cosmetics company, founded in 1963 and started its Taiwanese operations in 2000, has revolutionized the beauty world. Through the sale of all types of cosmetics, skincare products, and fragrances, the company delivers a much deeper mission than simple sales—it innovates by offering women flexible entrepreneurial pathways. It has paved the way for the "Pink Economy" and birthed an active network of beauty consultants. The company also promotes personal and financial independence as well as community building among women everywhere.
Atomy
CEO: Han Gill-Park
Country: South Korea
Founding Year: 2009
Annual Revenue 2023: $1,710 million
Atomy
CEO: Han Gill-Park
Country: South Korea
Founding Year: 2009
Annual Revenue 2023: $1,710 million
Launched in 2009 but only emerging in Taiwan in 2014, Atomy shakes up conventional retailing through its strict adherence to "Absolute Quality & Absolute Price." Its diverse line ranges from health-boosting dietary supplements to luxurious beauty care and everyday household essentials, making the gap between excellence and affordability not so elusive. It makes all the difference in markets where every dollar counts. Atomy breaks and rethinks the existing industry standards in showing that anything that pertains to quality needn't cost money.
LifeWave
CEO: David Schmidt
Country: USA
Founding Year: 2004
Annual Revenue 2023: $369 million
LifeWave
CEO: David Schmidt
Country: USA
Founding Year: 2004
Annual Revenue 2023: $369 million
LifeWave has been on an adventure since the company was founded in 2004, entered Taiwan in 2015, and specializes in wearable phototherapy patches that rely on the subtle energy of light to stimulate the body's own natural healing processes. On its part, it promotes users to feel stronger and more comfortable. What differentiates it from the rest is not offering an alternative way beyond traditional medicine—but pioneering a new front where non-invasive solutions meet sharp science.
Partner.co
CEO: Darren Zobrist
Country: USA
Founding Year: 2017
Annual Revenue 2023: $350 million
Partner.co
CEO: Darren Zobrist
Country: USA
Founding Year: 2017
Annual Revenue 2023: $350 million
Founded in 2017 and entering the Taiwanese market one year thereafter, Partner.co is revolutionizing direct selling through a digital prism. Partner.co focuses on beauty and wellness products and elevated distributor engagement using cutting-edge technology that makes customer experiences richer. Partner.co is not an adaptation to the digital age but rather thrives in it, creating a beautiful place to enjoy business with clarity and watch communities grow.
New U Life
CEO: Alexy Goldstein
Country: USA
Founding Year: 2017
Annual Revenue 2023: $250 million
New U Life
CEO: Alexy Goldstein
Country: USA
Founding Year: 2017
Annual Revenue 2023: $250 million
Founded in 2017 and to Taiwan by 2020, New U Life touches on the sensitive domain of hormone health and the overall wellness of human beings. Hormone optimization products and diet supplements specifically designed from these products are the specialties of the company—the flagship products that recapture the body's natural balance. New U Life does not just sell products; it starts a conversation about very often overlooked aspects of well-being. It is on this basis that the company appeals to consumers with a call to transform their health.
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The Taiwan growth story is solid and filled with great potential that hasn't yet come to the surface. At present, more than 3 million people on the island are enthusiastic about direct selling, really showing deep entrepreneurial spirit in its residents. Marking a penetration of 0.599%, Taiwan belongs to the higher penetration zone (WFDSA 2023 report).
What is behind this success? Wellness products make up nearly two-thirds of all MLM sales, which goes on to show Taiwan's strong commitment to health and personal development. Apprehensions over regulations and market saturation are simply not strong enough to stop Taiwan's MLM growth.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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