The Paraguayan market is relatively smaller compared to its neighboring countries. However, it holds good potential for direct selling companies and the established presence of top MLM companies in Paraguay underlines the fact. The country witnessed major changes in buying trends, especially among the younger generations post COVID. Paraguay saw a rise in the usage of internet which subsequently led to the large scale adoption of ecommerce.
This situation demanded MLM companies in Paraguay for a swift digital transformation taking their business from face-to-face to a digital store front. Direct sales consultants had to take their business to a virtual world altogether. The 2022 report from Euromonitor points out that Paraguay remained one of the highly contributing markets for direct selling with 4% market penetration.
The adeptness of network marketing companies to accommodate the changes in the Paraguayan market has led them to success and here we are to look into the success stories of some of the top MLM companies in Paraguay.
List of top direct selling companies in Paraguay
The direct sales companies listed here have been playing a significant role in the growth of direct selling in Paraguay. A detailed analysis of these top players will reveal interesting insights into the MLM industry in the country.
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Epixel MLM Software
Source - Direct Selling Association of Paraguay
Data updated in October 2024
*The above list is subject to market changes and modifications.
Look into the stats and facts of top MLM companies ruling the global direct selling market.
A detailed review of top MLM companies in Paraguay
Let us explore some fun facts and figures in the history of the top network marketing companies in Paraguay.
Herbalife
Herbalife
A global leader in nutrition and wellness, Herbalife has been functioning in the direct selling industry for over 40 years in more than 90 countries. Euromonitor in 2023 acknowledged Herbalife as the #1 weight management and wellness brand. Herbalife caters to the health and wellness needs of the Paraguayan market with innovative products and attractive business opportunities.
The year 2023 also recorded $5100 million in revenue for the company marking it presence among the top MLM companies in the world. Herbalife is also well known for its philanthropic and sustainability efforts.
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #3 on the DSN Global 100 list for 2024
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event
- Honored with the Direct Selling Association's Excellence in Business Award
Forever Living Products
Forever Living Products
The US direct sales company was founded in 1978 by Rex Maughan. Forever Living Products manufactures wellness and beauty products with Aloe Vera as their basic ingredient. In every country of operation, Forever Living owns their own farms and sources ingredients from them. Forever Living now operates in more than 140 countries with millions of distributors and customers supporting the growth. The company gives its customers flexible options to be a business owner or preferred customer to create an income stream.
In Paraguay, Forever Living operates with an established office in the capital city of Asunción. The total revenue of Forever Living in 2023 was a recorded $1800 million.
Country: USA
Website: www.foreverliving.com
Top Earners: 16
Products & Services: Cosmetics, personal care
Founder: Rex Maughan
CEO: Gregg Maughan
Year Founded: 1978
Headquarters: Scottsdale, Arizona, United States
Achievements:
- 2023 Global Green Beauty Awards
- 2023 Nourish Awards
- Winner of the SITE Crystal Award 2022
Omnilife
Omnilife
30 odd years and into the business, Omnilife has significantly expanded its territory to new countries beyond continents. Omnilife is a nutritional and cosmetic products company from Mexico that provides earning opportunities in many Latin American countries including Paraguay, Argentina, Bolivia, Peru, Ecuador, etc. The company founded by Jorge Vergara started off as a small enterprise with six distributors, three employees and a single product in 1991.
Omnilife’s largest manufacturing plant of its nutritional products is located in the Metropolitan Area of Guadalajara Jalisco, Mexico. They also have another plant in Cali, Colombia which manufactures Omnilife products for the South American market.
This top MLM company from Paraguay is committed to training its distributors through induction programs and training tools.
Omnilife accrued $633 million in revenue in 2023 showcasing an 8% growth rate compared to the previous year.
Country: Mexico
Website: https://portal.omnilife.com/
Top Earners: NA
Products & Services: Cosmetics, Personal Care
Founder: Jorge Carlos Vergara Madrigal
CEO: Deian Jones
Year Founded: 1991
Headquarters: Jalisco, Mexico, USA
Achievements:
- Ranked #21 in 2024 DSN Global 100
- Recognized as the Winner of the 2022 Lyfebulb-CVS Kidney Care® Innovation Challenge
Hinode Cosméticos
Hinode Cosméticos
The Brazilian network marketing company operating in Paraguay sells beauty, wellness and personal care products. The company took life in a garage in the house of Mr. Francisco and Mrs. Adelaide in 1988. Sandro Rodrigues, son of Mr. Francisco and Doña Adelaide Rodrigues oversees the operations as the President of the Hinode Group. The company has bagged so many awards for its fragrance products.
Hinode Cosméticos adopted the multi-level marketing model in 2008 becoming an esteemed contributor to the direct sales industry. Hinode introduced their wellness products in 2014 and opened a new factory in Brazil in 2017.
Hinode University concentrates on training distributors to become successful sales leaders through their product and business training programs. Hinode now has over 350+ franchises throughout Brazil and has solid plans for international expansion.
Country: Brazil
Website: www.hinode.com.br/
Top Earners: 4
Products & Services: Perfumes, Cosmetics, Personal Care, Hair Care, Wellness
Founder: Francisco & Adelaide Rodrigues
CEO: Sandro Rodrigues
Year Founded: 1988
Headquarters: Barueri, Sao Paulo, Brazil
Achievements:
- Ranked #54 in DSN Global 100 2024
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Regardless of the size of the country and its direct sales market, Paraguay has managed to grab the attention of international MLM companies. The presence of companies like Herbalife and Forever Living Products stands as a testament to the growing potential of Paraguay’s direct selling market. The country is expecting to welcome more and more industry leaders into its market for mutually beneficial partnerships.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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