From majestic fjords to the Northern Lights, being world's most affluent and well-functioning societies, Norway is a reason why MLM businesses have started to take root here. The high standard of living and quite a robust economy is a bonus too.
Located in Northern Europe, the country boasts good infrastructure, which makes it a solid location for expanding businesses. To that can be added a business-friendly environment, a stable policy governing the government, and robust purchasing power among consumers in Norway, which is why MLM firms are so interested in this Nordic state. In 2023, the Norway direct sales industry recorded $135 million in retail sales. The number of direct sellers in the country also increased to 40,208, the WFDSA reports. A clear example of how fertile the MLM Norge plot is for a promising start and assured growth. For entrepreneurs venturing into the business network marketing Norge is an opportunity worth trying a hand at.
Let us now see how major MLM companies in Norway are prospering in this friendly environment.
List of top MLM companies in Norway
Learn what it takes to succeed in this high-potential Nordic MLM market with an analysis of growth strategies of MLM companies in the country.
©
Epixel MLM Software
Source - Direct sales association Norway
Data updated in October 2024
*The above list is subject to market changes and modifications.
Take a look at the top MLM companies of 2024 and see what smart strategies and fresh ideas have helped them grow!
Top MLM companies in Norway and their incredible journeys to success
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife has been a global giant since 1980, providing nutritional products that are said to help many people get in shape, lose weight, or keep healthy. Their famous Formula 1 shakes are probably one of the most common products people look for when a starting point in health journey is desired. But it's more than just products; they also encourage the community by having wellness events to inspire that friendly health-conscious lifestyle. They try to make sure that every ingredient is carefully traced from the farm to its shake cup with their "seed to feed" approach.
PM International
CEO: Rolf Sorg
Country: Luxembourg
Founding Year: 1993
Annual Revenue 2023: $3,030 million
PM International
CEO: Rolf Sorg
Country: Luxembourg
Founding Year: 1993
Annual Revenue 2023: $3,030 million
Through its FitLine product, PM International brings science to the world of MLM, blending health supplements and cosmetics designed for beauty and well-being. Founded in Germany in 1993, this brand combines cutting-edge research with partners in the sports world for the best nutrition and beauty practices. Located in Norway where fitness is a kind of a national hobby, PM International has found its ready audience, welcoming the performance-driven offering. If you are looking for that athlete's level of vitality, then their offering is the best for you.
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,97 million
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Nu Skin certainly knows how to harmonize beauty and innovation, providing premium skincare and wellness products that they believe will make your daily routine a little bit feel like the future.
With its ageLOC anti-aging range and the Galvanic Spa device, Nu Skin successfully created a clever duo of tech and skincare that gets the beauty enthusiasts in Norway excited. Since 1984, they have been happy to emphasize their commitment to sustainability in addition to good-for-you products. In a country that prides itself on intelligent beauty, Nu Skin stays smart and stylish.
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
Building an empire, literally, on top of the humble aloe vera plant, Forever Living Products offers anything from soothing skincare to refreshing beverages under one brand name—all sourced from their very own farms. This company has been perfecting the art of taking nature and turning it into quality wellness solutions since 1978. For that consumer who would love products with natural ingredients and a clear path from farm to shelf, this is the perfect fit.
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
Mary Kay is much more than just a cosmetics company. It is a women's business—helping women get started with their own careers and control their futures. Mary Kay has been building a global entrepreneurial community for over 50 years. There are very few companies that seem to have a premium skincare line like its anti-aging TimeWise line, or have a mentorship program like theirs. So it's little wonder that women in Norway looking for the perfect fit to merge beauty and business find a home at Mary Kay.
Oriflame
CEO: Anna Malmhake
Country: USA
Founding Year: 1967
Annual Revenue 2023: $811 million
Oriflame
CEO: Anna Malmhake
Country: USA
Founding Year: 1967
Annual Revenue 2023: $811 million
Oriflame is inspired by nature itself. Its products reflect the best of natural ingredients both for beautiful skin you'd possess and for the gentle environment. This Swedish brand has represented natural beauty since 1967 going hand in hand with Scandinavian value-filled skincare and wellness items. The sustainability commitment by the brand is loved by consumers from Norway more than ever, because of the ever-increasing dependency of eco-friendly choices in beauty routines.
ACN
CEO: Robert Stevanoski
Country: USA
Founding Year: 1993
Annual Revenue 2023: $500 million
ACN
CEO: Robert Stevanoski
Country: USA
Founding Year: 1993
Annual Revenue 2023: $500 million
ACN avoids straight-fit health and beauty products and focuses its attention on essential services such as plans, internet, and energy solutions—things you use daily without even a second thought. This business presents a one-of-a-kind prospect for its distributors to earn residual income from those things that people possibly can't live without. Consumers in Norway are sensitive to the idea of convenience through usage of technology, and ACN seems to be offering an easy way out of the mold of most MLM opportunities. The promise of ACN is something like making money every time someone pays his or her phone bill.
Juice Plus+
CEO: Travis Garza
Country: USA
Founding Year: 1970
Annual Revenue 2023: $400 million
Juice Plus+
CEO: Travis Garza
Country: USA
Founding Year: 1970
Annual Revenue 2023: $400 million
Juice Plus+ aims to bring the benefits of fruits and vegetables right to you, in easy-to-take supplements. This company has been helping health-conscious people close the gap between their diets and what they really need since 1993. In a country like Norway, where healthy eating is almost a national pastime, Juice Plus+ appeals to anyone looking to boost their intake of fruits and veggies without the hassle. It is almost like their whole food-based supplements strive to be an easy path to better health, in one capsule.
Lux International
CEO: Christian Beck
Country: Switzerland
Founding Year: 1901
Annual Revenue 2023: $396 million
Lux International
CEO: Christian Beck
Country: Switzerland
Founding Year: 1901
Annual Revenue 2023: $396 million
Lux International is more about fulfilling the niche needs of those who are looking for luxurious skincare and health solutions that feel bespoke, rather like a tailor-made suit. Right from 1999, the company has taken premium skincare to new levels of formulation that are tailored to your needs. In Norway, this translates into consumers being tempted to pay good money for quality, personalized beauty and especially beauty products. Lux International just happened to take a rather strategic advantage of it.
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
LR Health & Beauty is perhaps one of the few companies in the MLM world that can very confidently place its stamp of trust and reliability in the market, with rigorously tested beauty and health products. They started in 1985 and are particularly popular for aloe vera-based skin care and anti-aging solutions, all of which are claimed to have tested at the dermatological level for high-end quality. So far, Norwegian consumers, who hold well-researched and effective products in high esteem, have responded positively to LR's espousal of safety and social responsibility.
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Quite conveniently located within Northern Europe, having an intelligible workforce and super-strategic location attract direct sales companies to Norway with their expansion. It is beyond deniable that growth in the MLM sector is well set given Norway's strong consumer market and continued government support. As companies become more aware of the prospects here, those businesses that lay a premium on ethical business behavior and sustainability will find Norway not just a new market, but a lasting partnership for success. The future of MLM in Norway seems bright, so hurry to join the ever-growing movement.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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