From majestic fjords to the Northern Lights, being world's most affluent and well-functioning societies, Norway is a reason why MLM businesses have started to take root here. The high standard of living and quite a robust economy is a bonus too.
Located in Northern Europe, the country boasts good infrastructure, which makes it a solid location for expanding businesses. To that can be added a business-friendly environment, a stable policy governing the government, and robust purchasing power among consumers in Norway, which is why MLM firms are so interested in this Nordic state. In 2023, the Norway direct sales industry recorded $135 million in retail sales. The number of direct sellers in the country also increased to 40,208, the WFDSA reports. A clear example of how fertile the MLM Norge plot is for a promising start and assured growth. For entrepreneurs venturing into the business network marketing Norge is an opportunity worth trying a hand at.
Let us now see how major MLM companies in Norway are prospering in this friendly environment.
List of top MLM companies in Norway
Learn what it takes to succeed in this high-potential Nordic MLM market with an analysis of growth strategies of MLM companies in the country.
# | Company | Country | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|---|
1 | Herbalife | USA | 5,100 | 5,200 | -2% | 1980 |
2 | PM International | Luxembourg | 3,030 | 2,550 | 19% | 1993 |
3 | Nu Skin | USA | 1,970 | 2,230 | -12% | 1984 |
4 | Forever Living Products | USA | 1,800 | 1,800 | 0% | 1978 |
5 | Mary Kay | USA | 1,800 | 2,200 | -18% | 1963 |
6 | Oriflame | Sweden | 811 | 989 | -18% | 1967 |
7 | ACN | USA | 500 | 500 | 0% | 1993 |
8 | Juice Plus+ | USA | 400 | 495 | -19% | 1970 |
9 | Lux International | Switzerland | 396 | 396 | 0% | 1901 |
10 | LR Health and Beauty | Germany | 302 | 285 | 6% | 1985 |
11 | Zinzino | Sweden | 168 | 144 | 17% | 2005 |
12 | NeoLife | USA | 140 | 140 | 0% | 1958 |
13 | Eqology | Norway | 26 | 26 | 0% | N/A |
14 | Norwex | Norway | 16 | 16 | 0% | 1994 |
©
Epixel MLM Software
Source - Direct sales association Norway
Data updated in October 2024
*The above list is subject to market changes and modifications.
Take a look at the top MLM companies of 2024 and see what smart strategies and fresh ideas have helped them grow!
Top MLM companies in Norway and their incredible journeys to success
Herbalife
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Herbalife
Herbalife has been a global giant since 1980, providing nutritional products that are said to help many people get in shape, lose weight, or keep healthy. Their famous Formula 1 shakes are probably one of the most common products people look for when a starting point in health journey is desired. But it's more than just products; they also encourage the community by having wellness events to inspire that friendly health-conscious lifestyle. They try to make sure that every ingredient is carefully traced from the farm to its shake cup with their "seed to feed" approach.
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Secured the #3 position on the DSN Global 100 list for 2024
- Earned a Guinness World Records™ title for the 2024 Global Workout Event
- Recognized with the Excellence in Business Award by the Direct Selling Association
PM International
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PM International
Through its FitLine product, PM International brings science to the world of MLM, blending health supplements and cosmetics designed for beauty and well-being. Founded in Germany in 1993, this brand combines cutting-edge research with partners in the sports world for the best nutrition and beauty practices. Located in Norway where fitness is a kind of a national hobby, PM International has found its ready audience, welcoming the performance-driven offering. If you are looking for that athlete's level of vitality, then their offering is the best for you. The PM-International's success in the network marketing industry has also been recognized alongside top leaders who are among the top richest persons in network marketing.
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2024 DSN Global 100
- Received the International Bravo Growth Award 2024
- Recognized for the Highest international growth in 2022
Nu Skin
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Nu Skin
Nu Skin certainly knows how to harmonize beauty and innovation, providing premium skincare and wellness products that they believe will make your daily routine a little bit feel like the future.
With its ageLOC anti-aging range and the Galvanic Spa device, Nu Skin successfully created a clever duo of tech and skincare that gets the beauty enthusiasts in Norway excited. Since 1984, they have been happy to emphasize their commitment to sustainability in addition to good-for-you products. In a country that prides itself on intelligent beauty, Nu Skin stays smart and stylish.
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2024 DSN Global 100
- Received the Direct Selling Association (DSA) Award for Product Innovation
- Awarded the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®
Forever Living Products
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Forever Living Products
Building an empire, literally, on top of the humble aloe vera plant, Forever Living Products offers anything from soothing skincare to refreshing beverages under one brand name—all sourced from their very own farms. This company has been perfecting the art of taking nature and turning it into quality wellness solutions since 1978. For that consumer who would love products with natural ingredients and a clear path from farm to shelf, this is the perfect fit.
Country: USA
Website: www.foreverliving.com
Top Earners: 16
Products & Services: Cosmetics, personal care
Founder: Rex Maughan
CEO: Gregg Maughan
Year Founded: 1978
Headquarters: Scottsdale, Arizona, United States
Achievements:
- Awarded the 2023 Global Green Beauty Awards
- Secured the 2023 Nourish Awards
- Recognized as the winner of the SITE Crystal Award in 2022
Mary Kay
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Mary Kay
Mary Kay is much more than just a cosmetics company. It is a women's business—helping women get started with their own careers and control their futures. Mary Kay has been building a global entrepreneurial community for over 50 years. There are very few companies that seem to have a premium skincare line like its anti-aging TimeWise line, or have a mentorship program like theirs. So it's little wonder that women in Norway looking for the perfect fit to merge beauty and business find a home at Mary Kay.
Country: USA
Website: www.marykay.com
Top Earners: 10
Products & Services: Cosmetics, personal care
Founder: Mary Kay Ash
CEO: Ryan Rogers
Year Founded: 1963
Headquarters: Dallas, Texas, United States
Achievements:
- Honored with the 2024 Bravo Global Good Award
- Featured among Forbes' America's Best Midsize Employers of 2022
- Recognized by Deloitte as one of the 2022 US Best Managed Companies for Mary Kay
Oriflame
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Oriflame
Oriflame is inspired by nature itself. Its products reflect the best of natural ingredients both for beautiful skin you'd possess and for the gentle environment. This Swedish brand has represented natural beauty since 1967 going hand in hand with Scandinavian value-filled skincare and wellness items. The sustainability commitment by the brand is loved by consumers from Norway more than ever, because of the ever-increasing dependency of eco-friendly choices in beauty routines.
Country: Sweden
Website: www.oriflame.com/
Top Earners: NA
Products & Services: Beauty and personal care products
Founder: Jonas af Jochnick , Robert af Jochnick
CEO: Anna Malmhake
Year Founded: 1967
Headquarters: Schaffhausen, Switzerland, Europe
Achievements:
- Ranked #19 in DSN Global 100 2024
ACN
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ACN
ACN avoids straight-fit health and beauty products and focuses its attention on essential services such as plans, internet, and energy solutions—things you use daily without even a second thought. This business presents a one-of-a-kind prospect for its distributors to earn residual income from those things that people possibly can't live without. Consumers in Norway are sensitive to the idea of convenience through usage of technology, and ACN seems to be offering an easy way out of the mold of most MLM opportunities. The promise of ACN is something like making money every time someone pays his or her phone bill.
Country: USA
Website: https://acn.com/us-en/homepage
Top Earners: 49
Products & Services: Business/Commercial, Home Technology, Internet Services, Security Systems/Devices, Telecommunications Services, Travel, Utilities
Founder: Greg Provenzano, Tony Cupisz, Mike Cupisz, Robert Stevanovski
CEO: Charles Barker
Year Founded: 1993
Headquarters: Concord, North Carolina, USA
Achievements:
- Receipient of the DSA Ethos Awards
Juice Plus+
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Juice Plus+
Juice Plus+ aims to bring the benefits of fruits and vegetables right to you, in easy-to-take supplements. This company has been helping health-conscious people close the gap between their diets and what they really need since 1993. In a country like Norway, where healthy eating is almost a national pastime, Juice Plus+ appeals to anyone looking to boost their intake of fruits and veggies without the hassle. It is almost like their whole food-based supplements strive to be an easy path to better health, in one capsule.
Country: USA
Website: www.juiceplus.com
Top Earners: 4
Products & Services: Essential Oils, Nutritional Supplements
Founder: Jay Martin
CEO: Travis Garza
Year Founded: 1970
Headquarters: Collierville, Tennessee, USA
Achievements: NA
Lux International
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Lux International
Lux International is more about fulfilling the niche needs of those who are looking for luxurious skincare and health solutions that feel bespoke, rather like a tailor-made suit. Right from 1999, the company has taken premium skincare to new levels of formulation that are tailored to your needs. In Norway, this translates into consumers being tempted to pay good money for quality, personalized beauty and especially beauty products. Lux International just happened to take a rather strategic advantage of it.
Country: Switzerland
Website: www.luxinternational.com
Top Earners: NA
Products & Services: Personal care items, Home appliances, and Sleep systems
Founder: Sven Carlsson
CEO: Urs Meier
Year Founded: 1901
Headquarters: Zurich, Switzerland
Achievements: NA
LR Health & Beauty
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LR Health & Beauty
LR Health & Beauty is perhaps one of the few companies in the MLM world that can very confidently place its stamp of trust and reliability in the market, with rigorously tested beauty and health products. They started in 1985 and are particularly popular for aloe vera-based skin care and anti-aging solutions, all of which are claimed to have tested at the dermatological level for high-end quality. So far, Norwegian consumers, who hold well-researched and effective products in high esteem, have responded positively to LR's espousal of safety and social responsibility.
Country: Germany
Website: www.lrworld.com/de-de
Top Earners: 6
Products & Services: Beauty, Health products
Founder: Helmut Spikker, Achim Hickmann
CEO: Dr Andreas Laabs
Year Founded: 1985
Headquarters: Ahlen, Westphalia, Germany
Achievements:
- Ranked #35 in 2024 DSN Global 100
- Winner of the German Innovation Award 2023
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Quite conveniently located within Northern Europe, having an intelligible workforce and super-strategic location attract direct sales companies to Norway with their expansion. It is beyond deniable that growth in the MLM sector is well set given Norway's strong consumer market and continued government support. As companies become more aware of the prospects here, those businesses that lay a premium on ethical business behavior and sustainability will find Norway not just a new market, but a lasting partnership for success. The future of MLM in Norway seems bright, so hurry to join the ever-growing movement.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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