Russia MLM companies are experiencing the effect of changed times. WFDSA 2023 stats reveal the industry has dipped with a -11% CAGR, which points to really tough economic headwinds. Still, Russia MLM remains a potent force, especially in health, wellness and beauty sectors. Reports also indicate that women make up 89% of the active MLM participants in Russia when compared to 44% of new sole proprietors. This highlights the increasing role of women entrepreneurs as success drivers in this industry.
Top MLM companies have taken advantage of this by providing flexible opportunities that empower women to build businesses while taking care of family and career. These companies have also capitalized on the upsurge of the entrepreneurial spirit and desire for becoming financially independent among Russian population. This can be seen as 70% of direct sellers under the age of 25 now view direct selling as a primary source of income.
List of the top MLM companies in Russia
Here’s a rundown of the top MLM companies in Russia, with a closer look at their growth, revenue changes and strategies that keep them ahead of the game.
©
Epixel MLM Software
Source - Direct Selling Association of Russia
Data updated in November 2024
*The above list is subject to market changes and modifications.
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Exploring the top direct sales companies of Russia
1. Herbalife
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded : 1980
Headquarters : Los Angeles, California, USA
Achievements:
- Ranked #3 on the DSN Global 100 list for 2024
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event
- Honored with the Direct Selling Association's Excellence in Business Award
2. PM International
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded : 1993
Headquarters : Schengen , Luxembourg
Achievements:
- Ranked #6 in 2024 DSN Global 100
- Received the International Bravo Growth Award 2024
- Recognized for the Highest international growth in 2022
3. Mary Kay
Country: USA
Website: www.marykay.com
Top Earners: 10
Products & Services: Cosmetics, personal care
Founder: Mary Kay Ash
CEO: Ryan Rogers
Year Founded : 1963
Headquarters : Dallas, Texas, United States
Achievements:
- Awarded the 2024 Bravo Global Good Award
- Named one of America's Best Midsize Employers 2022 by Forbes
- Recognized by Deloitte as one of the 2022 US Best Managed Companies for Mary Kay
4. Forever Living Products
Country: USA
Website: www.foreverliving.com
Top Earners: 16
Products & Services: Cosmetics, personal care
Founder: Rex Maughan
CEO: Gregg Maughan
Year Founded : 1978
Headquarters : Scottsdale, Arizona, United States
Achievements:
- 2023 Global Green Beauty Awards
- 2023 Nourish Awards
- Winner of the SITE Crystal Award 2022
5. Tupperware
Country: USA
Website: www.tupperware.com
Top Earners: 1
Products & Services: Kitchen, home products
Founder: Earl Tupper
CEO: Laurie Ann Goldman
Year Founded : 1946
Headquarters : Orlando, Florida, United States
Achievements:
- Receipient of International Design Excellence Award
- Awarded with Reddot Design Award
- Won Product Design Award
6. Oriflame
Country: Sweden
Website: www.oriflame.com/
Top Earners: NA
Products & Services: Beauty and personal care products
Founder: Jonas af Jochnick , Robert af Jochnick
CEO: Anna Malmhake
Year Founded : 1967
Headquarters : Schaffhausen, Switzerland, Europe
Achievements:
- Ranked #19 in DSN Global 100 2024
7. Tiens
Country: China
Website: www.tiens.com/
Top Earners: NA
Products & Services: Health food, Beauty and personal care products, Household items
Founder: Li Jinyuan
CEO: Li Jinyuan
Year Founded : 1995
Headquarters : Tianjin, China
Achievements:
- Honored with the "Influential Person of the Year 2024" Award
8. LR Health & Beauty
Country: Germany
Website: www.lrworld.com/de-de
Top Earners: 6
Products & Services: Beauty, Health products
Founder: Helmut Spikker, Achim Hickmann
CEO: Dr Andreas Laabs
Year Founded : 1985
Headquarters : Ahlen, Westphalia, Germany
Achievements:
- Ranked #35 in 2024 DSN Global 100
- Winner of the German Innovation Award 2023
9. Coral Club International
Country: Canada
Website: https://ca.coral.club/
Top Earners: NA
Products & Services: Health products
Founder: Erik Mehrabian
CEO: Petr Goncharov
Year Founded : 1988
Headquarters : AToronto, Canada
Achievements: NA
The WFDSA report highlighted a 7.3% dip in the Russian direct sales market for 2023, with retail sales reaching $1,266 million. This decline was largely due to the reduction of consumer income, which reduced the money spent. Furthermore, the expansion of online sales channel added up the competition by raising the bar for slow-to-embrace technology businesses to achieve growth. Aside from these hurdles, the MLM Russia experienced a growing demand for personalized communication, trust and loyalty within customer relationships. Consumers were also keen on Asia beauty products, devices and local goods, particularly personal care, home care and wellness categories.
Discover how we build resilient businesses with advanced MLM functionalities
Russia MLM is full of opportunity, led by pioneering companies set to create a new era of direct selling. It's not just about products; it's about letting individuals have control over their financial futures by offering the right tools, training and support. Adaptability, paired with a focus on community and long-term growth, positions these companies as leaders in the network marketing industry. The future of the direct selling industry in Russia looks very promising as it grows and expands.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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