Nu SkinCompany overview
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EmpowerMe - Personalized Digital Experience
Nu Skin’s EmpowerMe is a digital ecosystem created to offer the customers with personalized beauty and wellness solutions through interactive digital features. With their new skin assessment tools like Vera, Nu Skin is personalizing the product experience for its customers.
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VERA Skin Consultation
Vera is Nu Skin’s skin consultation tool that uses guided questionnaires to understand more about the customers, their skin, and their lifestyle. The tool captures photos of the users and uses artificial intelligence to analyze their skins, educate the customers about their skin, and help them find the best product they need.
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MySites - Business Personalization
Personalizing the business is as equally critical as product personalization. Nu Skin has launched MySites, where its sales leaders and affiliates can set up an online site, customize their product offerings based on the needs of the customers, deliver personal offers directly via chat, SMS, social media, etc.
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A Platform to Connect and Guide
Nu Skin has implemented platform theory across its health and wellness industries. The innovative business platform connects customers, those seeking beauty and wellness products with brand affiliates. Brand affiliates help customers to navigate through their Nu Skin business journey, within a powerful digital ecosystem that enables affiliates to attract, connect, transact, and service customers in nearly 50 markets.
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Social Commerce - WeShop
Nu Skin continues to invest in social commerce technologies to make the best out of its consumer base in Mainland China. WeShop is an initiative in partnership with Tencent, aimed at reducing the dependency on in-person meetings. This will enable sales leaders to better adopt social commerce within a robust digital ecosystem.
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High ‘Velocity’ Sales Performance
Velocity is Nu Skin’s new sales performance program that offers sales leaders with flexible options to fit their lifestyle. Velocity keeps them motivated with faster rewards, and empowers sales leaders to build their future their way.
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Nu Skin enJoy Rewards
The enJoy Rewards program rewards every customer on qualified purchases. Customers can enjoy these perks whether they are first-timers or long term customers. These rewards can be redeemed during the checkout, also earning more points.
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50+ markets
Nu Skin operates in approximately 50 markets across Asia, the Americas, Europe, Africa and the Pacific.
70,435 sales leaders
As of the end of 2020 Nu Skin has 70,435 sales leaders.
1.56 million customers
Nu Skin has 1.56 million customers
$17,700,000,000 sales compensation
Nu Skin has paid US $17,700,000,000 in sales compensation since 1984
Revenue
Total Sales
2023 : $1,970 million
↓ $260m
Top Achievements
- Ranked #11 in 2024 DSN Global 100
- Winner of the Direct Selling Association (DSA) Awards in the Product Innovation Category
- Won the 2024 BIG Innovation Award for Nu Skin - ageLOC® WellSpa iO®
Est. Commission Payout
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Latest News
Dec 15, 2021Nu Skin becomes first sensory certified company worldwideNovember 10, 2021Nu Skin Accelerates Social Commerce Capabilities with the Acquisition of MavelyNov 08, 2021Nu Skin Named to Forbes List of World's Top Female Friendly CompaniesMay 21, 2021Nu Skin Receives Global Recognition for Innovation in Beauty Devices and Natural ProductsApr 20, 2021Nu Skin Receives Multiple Industry Awards For Culture, Workplace And Financial PerformanceJANUARY 27, 2021Nu Skin Enterprises Acquires 3i Solutions to Increase Formulation Performance< > -
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Technology has helped us get to know our Brand Affiliates and Customers better. We get real-time feedback. We know their likes and dislikes. We hear where improvements need to be made. This data allows us to better provide for needs and provide overall better customer experiences.
—Jeron Christensen
VP of Strategy and CX Operations, Nu Skin Americas Region
Nu Skin has provided tools that allow our Brand Affiliates to interact and meet with customers via mobile platforms, allowing them to work their businesses from where ever they are at.
—Jeron Christensen
VP of Strategy and CX Operations, Nu Skin Americas Region
Social commerce is also rapidly evolving, reshaping the traditional e-commerce business. To be clear, the digital social mobile revolution is well underway and gaining momentum as it impacts nearly every corner of our lives.
—Ryan Napierski
President, Nu Skin
Our passionate brand affiliates can now share our products with people everywhere, socially enabled and digital first. We are experiencing accelerated growth in our business across our western markets and in pockets throughout the East, where our affiliates are embracing social commerce, and they're building their own online beauty and wellness businesses.
—Ryan Napierski
President, Nu Skin
At Nu Skin, we've been applying platform theory to the beauty and wellness industries. Our powerful business opportunity platform connects consumers, those seeking innovative beauty and wellness products, with brand affiliates who help them navigate their personal journey, and it's all handled within a digital ecosystem that enables our affiliates to attract connect, transact and service consumers in nearly 50 markets.
—Ryan Napierski
President, Nu Skin
We enable these incredible sales leaders by delivering a robust digital ecosystem that connects them directly with consumers in personalized high-touch ways that deepen their long-term relationship with them. When we do this effectively, we see increased engagement, higher retention rates, higher lifetime value of customers and exponential revenue growth.
—Emily Evangelista
Vice President of Digital, Nu Skin
Consumer behavior has shifted significantly, and data shows that when you combine a beauty shopping experience with AR, VR and live consultation, conversion rates quadruple.
—Emily Evangelista
Vice President of Digital, Nu Skin