Epixel Watch: Market Trends and Insights
From the setbacks that felt like roadblocks to the moments of pure joy, success is written in the lives of those who refuse to give up. These stories are lived by real people every day. And in the world of network marketing, the paths chosen by top earners are often marked by twists, turns, and triumphs.
Here our thoughts can neatly align with the popular words of Vince Lombardi who famously said, “Winners never quit and quitters never win.” This is exactly the point where Forever Living Products (FLP), one of the top 100 MLM companies across the globe, introduces its top MLM earners. As the company’s journey unfolds, these trailblazers continue to redefine what it means to strive for greatness. With grit-and-grind determination, they carve their path to success, inspiring all who witness their ascent.
During the pandemic, global retail sales grew by 2.2% in 2020 and 2.0% in 2021. After that, sales slipped from $170,023 million to $163,863 million by 2024, dropping 3.6% over three years, or about 1.2% annually. Still, 2024 sales of $163,863 million are slightly higher by $675 million, or 0.4%, compared with the pre-pandemic level of $163,188 million in 2019.
Similar to global sales, the number of independent sales representatives stayed almost unchanged in 2024 at 104.3 million, a small rise of 0.1%. However, the 2024 figure is still 4.2% below the pre-pandemic total of 109 million in 2019. (WFDSA Stat report 2024)
Forever Living Products (FLP) top earners stand tall
Back in 1978, Rex Maughan kickstarted Forever Living Products which has become a big name in beauty and wellness industry worldwide. This multi-level marketing company is all about using nature's best to help people look and feel great with their diverse range of products. But more than just a business; they’re like a tight-knit family where everyone's passionate about top-notch quality and innovation.
Headquartered in Scottsdale, Arizona, Forever Living Products holds the 17th spot among the top 100 MLM companies worldwide. Over half of these companies, 54%, are based in the United States. The US direct selling industry recorded $34.7 billion in retail sales, involving 12.2 million people. On average, each direct seller generated around $6,400 in annual sales. In 2024, Arizona alone generated $620 million in revenue and had 276,377 direct sellers.
Top Earners by Region
| Region | Number of Earners | Average Annual Income |
|---|---|---|
| Europe | 4 | $173,750 |
| Americas | 2 | $162,500 |
| Asia | 2 | $75,000 |
| Region | Country | Top Earners |
|---|---|---|
| Europe | Germany | Rolf Kipp, Katrin Bajr |
| Spain | Kim Madsen | |
| France | Pascale Pinguet | |
| Americas | Guatemala | Marco & Milagro Dubon |
| USA | Roberto Ruiz | |
| Asia | Malaysia | Eddy & Grace Chai |
| Japan | Fujiwara Makoto |
And get this—some of the top 100 MLM earners in the world got their start right here. So, without further ado, let's jump in and meet the top Forever Living distributors.
©
Epixel MLM Software
Source - businessforhome.org
Data updated in July 2025
*The above list is subject to market changes and modifications.
Brace yourself for a journey through the success stories of the world's top MLM earners.
Forever Living Products top earners by annual income distribution
| Monthly Income Range | No. of Earners | Percentage of Total | Earners |
|---|---|---|---|
| $1,500,000+ | 3 | 37.50% |
|
| $1,000,000 – $1,499,999 | 2 | 25% |
|
| $500,000 – $999,999 | 3 | 37.50% |
|
Forever Living Products top earners by region
| Region | No. of Top Earners | Percentage of Total | Top Earners |
|---|---|---|---|
| Europe | 4 | 50% |
|
| North America | 1 | 12% |
|
| Central America | 1 | 12% |
|
| Asia | 1 | 12% |
|
FLP recent news & updates
Forever Living honored at Direct Selling Growth Summit 2025
Forever Living Products India was credited at the Direct Selling Growth Summit 2025 in New Delhi. The event highlighted innovative ideas and promoted women’s entrepreneurship, with its mission to empower individuals through better products and business opportunities.
Forever Living hosts “Forever Global Rally 2025” in Paris
Forever Living held its Global Rally 2025 in Paris, uniting Forever Business World. The Six-day event exhibited various new product launches, attractive training sessions, and other peculiar ceremonies.
Aidan O’Hare has appointed as the president of Forever Living Products International
Forever Living has named Aidan O’Hare as the new president. With 26 years at Forever O’Hare brings extensive global sales and marketing experience and aims to strengthen product innovation and digital solutions.
Forever Living wins SITE Crystal Award for virtual event innovation
Forever Living was feted with a SITE Crystal Award for its creative adaptation of the global rally during the pandemic. The company hosted a virtual event for 150,000 participants across 120 countries, translated into 23 languages.
A brief introduction to forever living top earners
Rolf Kipp
Country: Germany
Annual Income: $500,000
Lifetime Income: $6,000,000
Rolf Kipp, the top direct selling earner in FLP, is the author of ‘The Most Beautiful Business on Earth: How to Be Successful with Forever Living Products.' He embarked on his network marketing success journey with a noble purpose, to assist his ailing parents. He recounts his initial steps and says that, "To be honest, at first I recommended the products to my parents, and they had unbelievable success. My parents felt better right away."
It's been 25 years ever since. Now Kipp has ascended to the rank of Double Diamond Manager in Germany. He leads a dedicated team of 2.2 million distributors. He also maintains his steadfast commitment to guiding them through their trials and fostering personal development.
For aspiring entrepreneurs out there, Kipp comes up with a powerful piece of advice: Challenge yourself daily to make incremental improvements.
Marco & Milagro Dubon
Country: Guatemala
Annual Income: $175,000
Lifetime Income: $2,100,000
Milagro and Marco Dubon's journey is like something out of a feel-good movie. Milagro's all about sales, and when Marco saw her passion, he quit his job to support her dreams. They kicked off their FLP business by trying out the products themselves. They also made sure their team felt cared for and in-the-know every step of the way.
Milagro has got one golden rule: Sprinkle some love, dedication, and a whole lot of persistence into your Forever Living venture. This philosophy has propelled them to achieve an annual income of $175,000 and the prestigious Triple Diamond Managers status.
The couple’s story is a proof that when you mix passion, teamwork, and a ton of heart into your business, sky's the limit!
Roberto Ruiz
Country: USA
Annual Income: $150,000
Lifetime Income: $1,800,000
As a Triple Diamond Manager, Ruiz's success extends far beyond financial gains. He's renowned for his ability to inspire and uplift those around him as he guides his team members toward their own paths to success.
At the pinnacle of his success, he has got a lifetime income totaling $1,800,000, and FLP has made all of Ruiz's dreams come true. From scoring new cars to jet-setting around the world and snagging a sweet beach house for his family's chill time away from the hustle and bustle, FLP's influence knows no bounds.
In his own words, "With FLP, all our dreams have become a reality!"
Eddy & Grace Chai
Country: Malaysia
Annual Income: $100,000
Lifetime Income: $1,200,000
Let's talk about Eddy and Grace Chai from Malaysia—these two are making waves in FLP today. An annual income of $100,000 and a lifetime earning of $1,200,000, is all about them.
But this dynamic duo is all about spreading wellness too. Eddy himself puts it, "I share whatever I can to help more people to get healthy". They're like wellness warriors, guiding their team members with heart and soul.
Their story is more than just numbers—it's about the lives they touch and inspire along the way.
Katrin Bajr
Country: Germany
Annual Income: $95,000
Lifetime Income: $1,140,000
Katrin Bajr's entrepreneurial journey began with a leap of faith in 1989. From zero to hero is all she calls it. First of all, she dove headfirst into network marketing and there began a successful career. But just when things were looking up, disaster struck—the MLM company she worked with went bankrupt, leaving her and her team in a tough spot. But Katrin refused to let this setback dim her spirit. She knew that success in network marketing relied on finding the right company.
After intense market research and meeting with executives from leading network marketing companies, Katrin found her match with FLP. Armed with a solid business plan, she soared from Diamond Manager to Double Diamond Manager status within a year, a feat unheard of in the company's history since 1978.
Katrin's mission is clear: "To show more people how they can have a fulfilled and self-determined life."
Kim Madsen
Country: Spain
Annual Income: $50,000
Lifetime Income: $600,000
It’s 1998 and Kim Madsen, along with his dad tried their first sip of Aloe vera Gel from FLP, and the rest, as they say, is history. By 1999, Kim was all in with FLP, kicking off what would become a 27-year journey in network marketing, with 26 of those years spent as a top leader.
Today Kim's not just a Diamond Manager—he's also a proud 7.5k GLT member. As he claims, "I'm forever every single day since I started and for the rest of my life." Kim's commitment to mentoring new FBOs through online training programs and the microfranchising approach, which empowers folks to start their own direct selling businesses with minimal investment, is also the talk of the town.
Apart from his business ventures, Kim is deeply involved in philanthropy, running ‘Help Africa,’ a non-profit organization dedicated to making a difference in the community.
Pascale Pinguet
Country: France
Annual Income: $50,000
Lifetime Income: $600,000
Feeling stuck in the daily grind, Pascale decided enough was enough. After over 27 years in the health field as a nurse anesthetist, she realized the job she once loved had lost its spark. For her, true wealth meant more than just a paycheck—it meant, in her words, “If your life doesn’t make you smile, change it!”
So, she decided to spice things up. Pascale found her ticket to freedom with FLP, and now she's a coach and expert in entrepreneurship 3.0. Building a whole crew of entrepreneurs in France and beyond, her approach focuses on supporting people in harmonizing all areas of their lives.
"Success lies in sharing." With over 10,000 people under her wing, she's living proof that changing your mindset can bring amazing results.
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Quotes from Forever Living Products leadership
From the very beginning, Rex built Forever with the objective of helping people to look better and feel better through the nutritional products and business opportunity that the company offers. His values of integrity, empathy and fun continue to be at the center of everything we do and are as relevant today as they were 43 years ago.
I am so proud of everything that my father has created. He has touched so many lives around the world and he received the greatest pleasure from seeing others succeed. His legacy will live on for a long time to come.
It is never old-fashioned or out of style to be nice to each other, to honor your commitments, and to treat people how you would wish to be treated. Never forget that we are all a part of something special, our business has been built upon taking the road less travelled. It may not be as fast and as shiny as some might want it to be. But take it from me, a road less travelled is more rich, more wonderful, more fulfilling, and more lasting than you can ever imagine.
Innovating tomorrows
Inspired by the vision of its founders, Forever Living Products stands as a testament to the pursuit of a better today, better health, more wealth, and a more secure future for all its salesforce. The top MLM earners embody this ethos of the company, and in turn, they’re passing the torch to the young entrepreneurs in the direct selling industry. They're like the mentors one wishes for—promising that success is within reach with just a bit of hard work away.
So, if you've ever dreamed of making it big, take a page from their playbook and start writing your success story today!
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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