Belgium is a dream destination for chocolate fans, no doubt. But did you know this sweet spot is also a powerhouse for top direct selling companies? With its prime location in Europe and a strong focus on quality and innovation, Belgium creates the perfect environment for network marketing companies to climb to new heights.
MLM companies here make the most of the nation’s reputation for excellence to build successful networks and go after new business opportunities. WFDSA reports that the annual retail sales of direct companies in Belgium have generated over 216 million. It denotes a positive annual change of 13.9%. So, let’s explore Belgium—where every bite of chocolate and every direct selling opportunity speaks the passion for building brighter tomorrows.
List of top network marketing companies in Belgium
Dive into the following list to find out the leading MLM companies in Belgium. In here, you'll be able to find insights into their growth rates, annual revenues, and the year they were founded.
©
Epixel MLM Software
Source - Direct Selling Belgium
Data updated in September 2024
*The above list is subject to market changes and modifications.
Explore how the top 100 MLM companies are achieving impressive growth and making a big impact in the direct selling industry.
A closer look at Belgium’s top direct selling companies
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife is making a big impact in Belgium’s direct selling market. Hainaut and Luxembourg are serving as the key centers for their operations from the get-go. The company’s taking full advantage of Belgium’s booming health and wellness market. Their top products, such as the Formula 1 Protein Drinks for weight management and the Herbalife24 series for sports nutrition, highlight their solid foothold.
A big part of Herbalife’s making of their success stories in Belgium comes from their extensive network of independent distributors who has helped them stay on top in the market. In exchange, these distributors benefit from excellent support and training from the company, which helps them perform well. Their understanding of the local market allows them to connect with customers and build lasting relationships, driving Herbalife’s success in Belgium.
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
In 1984, Nu Skin’s story started with a group of friends who aimed to launch cutting-edge skincare products and also make a positive difference in people’s lives. That same passion for bettering lives earned them quite a visible name in the Belgian market. With its headquarters in Zaventem, Nu Skin has established a strong presence in the country, offering a wide range of innovative products and business opportunities.
Nu Skin’s lineup includes the popular ageLOC products that fight signs of aging and Pharmanex supplements that claims to boost overall health. On top of that, they give independent distributors a chance to build their own businesses and become full-fledged entrepreneurs.
Tupperware
CEO: Laurie Ann Goldman
Country: USA
Founding Year: 1946
Annual Revenue 2023: $1,310 million
Tupperware
CEO: Laurie Ann Goldman
Country: USA
Founding Year: 1946
Annual Revenue 2023: $1,310 million
Tupperware’s got a solid presence in Belgium, known for its durable, high-quality kitchen products that comes in innovative designs. They’ve been around since 1946 and quickly became a favorite in Belgian homes. And it’s no wonder the brand is known for its freshness and sustainable values.
In the country, Tupperware chalks it up with a simple and fun approach—independent distributors host parties where people can check out the latest food containers and kitchen tools up close. This popular network marketing company continues to be a beloved choice for households as well as aspiring entrepreneurs who are eager to start their own business journey with a trusted brand.
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
Founded in 1985, LR Health & Beauty has grown into one of the leading direct selling companies in health and beauty. With its headquarters in Ahlen, the LR Group operates in 32 countries, including Belgium. Since setting up shop in Belgium, LR has brought its diverse product lineup to Belgian consumers. It includes nutraceuticals and perfumes, everyday cosmetics and beauty gadgets.
Their revenue for 2023 climbed to $302 million, a 6% jump from the year before. This uptick proves they’re really winning over Belgian customers and growing their market presence.
H2O at Home
CEO: Elodie DE MASI-ALVES
Country: USA
Founding Year: 1997
Annual Revenue 2023: $20 million
H2O at Home
CEO: Elodie DE MASI-ALVES
Country: USA
Founding Year: 1997
Annual Revenue 2023: $20 million
H2O at Home, true to its name, is really making some splashes in Belgian homes. Founded by Guillaume Leymonerie in 1997, the brand focuses on environmentally friendly cleaning and wellness products. The brand has a strong CSR commitment and the motto “consume less, consume better”. With that said, they offer a range of products for their Belgian consumers like microfiber cloths, laundry care essentials, and dustproof mats, among many others. Their well-being line is a hit too, which includes essential oils and organic cosmetics.
H2O at Home is also passionate about helping people build their own careers. They offer a real chance for growth and achievement so that entrepreneurs shape their own professional path.
Victoria Benelux
CEO: Yves Péters
Country: Belgium
Founding Year: 1991
Annual Revenue 2023: $3 million
Victoria Benelux
CEO: Yves Péters
Country: Belgium
Founding Year: 1991
Annual Revenue 2023: $3 million
Victoria Benelux operates right from the heart of Belgium—Brussels. They’re famous for their elegant and stunning collection of over 400 carefully designed jewels. Their team is always on the ball, creating seasonal collections that match the latest trends and fashion colors.
The brand offers high-quality jewelry made from premium materials like rhodium-plated silver and natural stones. They value both the quality of their products and the personal growth of their independent distributors. This focus has earned them a respected reputation in Belgium’s direct selling market.
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WFDSA states that direct selling companies have a low global market penetration of 0.034%. But as the direct selling industry continues to evolve, it is expected that Belgian consumers will have even more choices and opportunities to benefit from this business model. The country and the direct selling companies over here are truly setting the bar high along with a bold move toward growth, innovation, and making a valuable difference.
It’s an exciting time ahead for all the network marketing companies here, and the future looks as sunny as a summer’s day!
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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