Essential oils have become a fragrant part of our everyday lives. From transforming homes to providing soothing relief for mental wellbeing, these wellness blends have invaded the minds and market like never before. The value of the global essential oils market size was an estimated $8.8 billion in 2022 and is expected to grow at a CAGR of 11.8%, reaching a $15.3 billion mark by 2027.
Companies operating in the essential oils industry use it for manufacturing scented oils, candles and other scented products. The applications of essential oils in different spheres of human life and their positive outcomes have given the industry a major push in recent years.
Essential oils MLM companies have long been in the trend and understand the importance it holds in people’s lives. These companies focus on the therapeutic benefits of essential oils which are widely used in aromatherapy, personal care products, and other health practices.
List of top essential oils MLM companies
The top MLM companies listed below are market leaders serving their customers with diverse products and services. Many of the companies listed have a wide range of products other than essential oils.
# | Company | Country | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Change | Year Founded |
---|---|---|---|---|---|---|
1 | Melaleuca | USA | 2,300 | 2,400 | -4% | 1985 |
2 | Young Living | USA | 2,000 | 2,000 | 0% | 1993 |
3 | Forever Living Products | USA | 1,800 | 1,800 | 0% | 1978 |
4 | DoTerra | USA | 1,750 | 1,750 | 0% | 2008 |
5 | Scentsy | USA | 579 | 759 | -24% | 2004 |
6 | It Works! Global | USA | 450 | 495 | -9% | 2001 |
7 | MyDailyChoice | USA | 178 | 178 | 0% | 2014 |
8 | Kannaway | USA | 33 | 33 | 0% | 2014 |
9 | Nuvo Olive Oil | USA | 32 | 32 | 0% | 2012 |
10 | Jordan Essentials | USA | 25 | 22 | 14% | 2000 |
11 | LiveGood | USA | 5 | 5 | 0% | N/A |
12 | HB Naturals | USA | 3 | 3 | 0% | N/A |
13 | HTE USA | USA | 3 | 3 | 0% | 1993 |
14 | Newgen Direct | United Kingdom | 3 | 3 | 0% | 2014 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in June 2024
*The above list is subject to market changes and modifications.
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Explore Now➔Details of essential oils MLM companies
Melaleuca
CEO: Frank L. VanderSloot
Country: USA
Founding Year: 1985
Annual Revenue 2023: $2300 million
Melaleuca
CEO: Frank L. VanderSloot
Country: USA
Founding Year: 1985
Annual Revenue 2023: $2300 million
The wellness beauty brand established in the year 1985 has a long product line to its credit which includes health supplements, cleaning and laundry, personal care, beauty, home fragrance, essential oils, and much more. The essential oils MLM company has a distinct range of essential oils formulated for the mind, body and home. This again has been subcategorized into single oils, shower melts, oil blends, ready-to-use oils, carrier oils, and special oils.
Launched by Frank VanderSloot in the US in 1985, Melaleuca sticks to its mission of helping people “have a great life”. The Melaleuca foundation also carries out this mission helping the underprivileged and downtrodden in times of dire need.
Melaleuca atop the top essential oils MLM companies list in terms of revenue with $2300 million recorded for the year 2023. Melaleuca’s top earners have also uplifted the fame of the company to the top MLM earners list.
Young Living
CEO: Gary Young
Country: USA
Founding Year: 1978
Annual Revenue 2023: $2000 million
Young Living
CEO: Gary Young
Country: USA
Founding Year: 1978
Annual Revenue 2023: $2000 million
The next wellness giant on the essential oils MLM companies list is Young Living, who have essential oils as their flagship product together with wellness supplements and personal care products. Young Living has been involved in the essential mlm oils business for more than 30 years and today they are one of the top MLM companies in the world.
Young Living was founded by Gary and his wife Mary in Idaho, the US. The company manufactures essential oils with a set of established standards called “Seed to Seal” quality. The company markets its essential oils as singles, blends, roll-ons, and vitality dietary oils. Young Living also supplies diffusers for their essential oils.
With a recorded revenue of $2000 million in 2022 and 2023, the company plays a significant role in the growth of essential oils MLM industry, supported by Young Living top earners and distributors.
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1993
Annual Revenue 2023: $1800 million
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1993
Annual Revenue 2023: $1800 million
Founded by Rex Maughan in 1978, Forever Living Products is an internationally acclaimed company with hundreds of products. The essential oils MLM company operates with millions of people in its distribution network in over 160 countries. The top earners of Forever Living Products have also secured a place for themselves among the top 100 MLM earners in the world.
Forever Living’s essential mlm oils include fragrance varieties such as lemon, peppermint and lavender. Forever Living has aloe vera as the main ingredient for majority of its products in personal care, skin care and wellness categories. The ingredients are sourced from company-owned aloe fields. The company spans across continents and has accumulated a revenue of $1800 million in 2022 and 2023 consecutively.
DoTERRA
CEO: David Stirling
Country: USA
Founding Year: 2008
Annual Revenue 2023: $1,750 million
DoTERRA
CEO: David Stirling
Country: USA
Founding Year: 2008
Annual Revenue 2023: $1,750 million
The founding mission of doTERRA itself was to “share essential oils with the world”. Operating in the direct selling model, doTERRA, with its network of doTERRA Leaders, has over 2 million wellness advocates who market their products in the markets around the world. doTERRA’s range of essential oils was introduced for its first sale on April 25, 2008 with 25 single oils and 10 blends. Today, doTERRA has increased their essential oil product line with new proprietary blends, food oils, diffusers, and accessories.
Since then, the essential oils MLM company has spread its operations into other product categories such as nutrition, spa, and household products. doTERRA’ revenue for the year 2022 and 2023 remained constant at $1750 million.
Scentsy
CEO: Heidi & Orville Thompson
Country: USA
Founding Year: 2004
Annual Revenue 2023: $579 million
Scentsy
CEO: Heidi & Orville Thompson
Country: USA
Founding Year: 2004
Annual Revenue 2023: $579 million
Scentsy is one of the popular essential oil mlm companies with unique products and outstanding innovations. The broad spectrum of Scentsy products include warmers and wax, diffusers and essential oils, air purifiers, fan diffusers and pods, body care products, home cleaning and laundry products. Scentsy also has a set of kid’s products such as attractive travel pillows and plush toys.
As a leading essential oils MLM company, Scentsy offers oils that are customizable and curatable according to the customers’ preferences. Their essential oil product fragrances include both single fragrances and blended ones. The company also markets diffusers that are attractive and convenient for customers to purchase along with their set of essential oils.
Scentsy is a multi-level marketing company who also markets its products through the home party model. Established in 2004 by Heidi and Orville Thompson, Scentsy today has over 110,000 independent consultants and 1000 employees. The company recorded $579 million in 2023 to $759 in 2022, marking a 24% decline.
IT WORKS! Global
CEO: John Alcala
Country: USA
Founding Year: 2001
Annual Revenue 2023: $450 million
IT WORKS! Global
CEO: John Alcala
Country: USA
Founding Year: 2001
Annual Revenue 2023: $450 million
The company was founded by Mark and Cindy Pentecost in 2001 with their unique product called the IT WORKS! Wrap. Soon the company hit the nutritional line launching a range of supplements in 2005. IT WORKS! began its international operations in Canada and Europe in 2008.
IT WORKS! has appeared in the Inc. 500 list thrice and Inc. 5000 list twice. Direct Selling News has recognized IT WORKS! as a Platinum member in their DSN CCR program in 2022 and in the Platinum level in 2024. The company reached $100 million in sales in 2012 and the rest is history.
As an essential oils MLM company, IT WORKS! has a diverse range of products called Boom, Chill, Clear and Defend, formulated to meet the differing requirements of their customers.
The annual revenue of IT WORKS! saw a decline of 9% from $495 million in 2022 to $450 million in 2023.
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MyDailyChoice
CEO: Josh Zwagil
Country: USA
Founding Year: 2014
Annual Revenue 2023: $178 million
MyDailyChoice
CEO: Josh Zwagil
Country: USA
Founding Year: 2014
Annual Revenue 2023: $178 million
Launched in 2014 by Josh and Jenna Zwagil, MyDailyChoice, has product and services in health and wellness, weight management, beauty and cosmetics, essential oils, and more. The company mainly operates through the multi-level marketing program with unique compensation plan and rewarding programs. MyDailyChoice supports its affiliates with tools and training programs to support them in their marketing efforts.
In the essential oil companies list, MyDailyChoice deals with CBD roll-ons, individual oils, Chakra blends, and oil diffusers. Their essential oil brand, Mantra, offers unique self-care experiences for its customers with its therapeutic effects.
Looking at the current financial status of the company we derive that MyDailyChoice stays at $178 million in revenue for two consecutive financial years 2022 and 2023.
Kannaway
CEO: Tim Scott
Country: USA
Founding Year: 2014
Annual Revenue 2023: $33 million
Kannaway
CEO: Tim Scott
Country: USA
Founding Year: 2014
Annual Revenue 2023: $33 million
Popularly known for its innovative hemp cannabis and CBD products, Kannaway is a member of the US Hemp Authority. The company is the first to market CBD-based products in the US and Brazil.
Apart from essential oils, Kannaway manufactures wellness, weight loss, beauty, and body products. The MLM company operates with a distinct reward system with rank-based incentives for its salesforce.
The company accumulated an annual revenue of $33 million in 2023. Celebrating 10 years of their success this year, Kannaway is looking to expand its operations into Latin America and Europe.
Nuvo Olive Oil
CEO: Joshua Mardigian
Country: USA
Founding Year: 2012
Annual Revenue 2023: $32 million
Nuvo Olive Oil
CEO: Joshua Mardigian
Country: USA
Founding Year: 2012
Annual Revenue 2023: $32 million
The US-based essential oils MLM company was founded in the year 2012 by two brothers Josh and Nathan. The company deals with original olive oils, cold pressed and extracted without the use of chemicals. Nuvo Olive Oil has received several laurels for their outstanding product quality including Gold Medals for their product “Early Harvest” at the NYIOCC (one of the largest olive oil competitions in the world) and silver medals for “Expert Blend” at the Los Angeles EVOO award show.
Nuvo Olive Oil also manufactures balsamic vinegar, olive-based soaps and fused olive oils. The company operates at different locations across the United States. The annual revenue of Nuvo Olive Oil was $32 million in 2022 and 2023, consecutively.
Jordan Essentials
CEO: Nancy Bogart
Country: USA
Founding Year: 2000
Annual Revenue 2023: $25 million
Jordan Essentials
CEO: Nancy Bogart
Country: USA
Founding Year: 2000
Annual Revenue 2023: $25 million
Nancy Bogart launched Jordan Essentials with their first product, a lotion bar, in 2000. Today, the company has a wide range of products including but not limited to essential oils, cosmetics, pet care and skin care products. In the essential oils category, the product fragrances include eucalyptus, lavender, peppermint, tea tree, lemon and orange. In addition to single oils, Jordan Essentials also manufactures oil blends.
The company operates in the direct sales industry with MLM and party plan models. Exhibiting significant growth potential, Jordan Essentials witnessed an annual revenue increase of 14%, from $22 million in 2022 to $25 million in 2023.
LiveGood
CEO: Ben Glinsky
Country: USA
Founding Year: N/A
Annual Revenue 2023: $5 million
LiveGood
CEO: Ben Glinsky
Country: USA
Founding Year: N/A
Annual Revenue 2023: $5 million
LiveGood is a health and wellness company based in the US manufacturing health supplements, skin care products, and essential oils that attend to the needs of their customer base. LiveGood essential oils are available in singles and blends for various purposes such as aromatherapy, topical application and skin care. The essential oil product line also comes in a variety of flavors like lemon, lavender, peppermint, tea tree, frankincense, and other immunity blends.
LiveGood is a direct sales company functioning in the multi-level marketing model with its team of independent consultants. The company made an annual revenue of $5 million in 2023 and 2022. A growing essential oil mlm company, LiveGood is all set to hit the market big with more innovative products.
HB Naturals
CEO: Paula Scarcella
Country: USA
Founding Year: N/A
Annual Revenue 2023: $3 million
HB Naturals
CEO: Paula Scarcella
Country: USA
Founding Year: N/A
Annual Revenue 2023: $3 million
HB Naturals is a US-based wellness brand that leverages the healing power of plants to curate their products. Paula Scarcella, Ben Scarcella and Alexandria Brighton are the founders of the company. The products are formulated based on the original Healing Trilogy by Alexandria Brighton.
The MLM company has over 200 products in various categories including essential oils, weight loss, detox, pet care, and personal care. In the essential oils range, HB Naturals has a wide range of fragrances in both singles and blends. The company also manufactures essential oils for pet wellness.
HB Naturals recorded annual revenue for 2022 and 2023 was $3 million. The company is sure to hit new targets in the coming years.
HTE USA
CEO: Eric Pan
Country: USA
Founding Year: 1993
Annual Revenue 2023: $3 million
HTE USA
CEO: Eric Pan
Country: USA
Founding Year: 1993
Annual Revenue 2023: $3 million
The MLM company from the US, HTE USA markets health equipment, nutritional supplements, essential oils, and personal care products. HTE USA launched its first health equipment, Healthy Oxygen Machine, in 1990. The company established their presence in the US in 1993 with its corporate headquarters in New York.
HTE USA has expanded its global distribution network across Asia, America, Australia, Europe, and South Africa. The founder of HTE USA, Gorden C.H. Pan has created the company’s innovative product line including Chi Machine®, Ceramic Heater™, Advanced ERE®, E-Power, and nutrition supplements. The company’s SOQI multi-energy system utilizes “Multiple Energy Approach” for health management.
The essential oil blends of HTE USA focus on positively impacting the healing and rejuvenation of its users. Established in the MLM model, HTE USA empowers its distributors with marketing materials and training programs.
Analyzing the financial status of the company, we observe that HTE USA has accumulated an annual revenue of $3 million in 2023.
Newgen Direct
CEO: Clinton Sellers
Country: United Kingdom
Founding Year: 2014
Annual Revenue 2023: $3 million
Newgen Direct
CEO: Clinton Sellers
Country: United Kingdom
Founding Year: 2014
Annual Revenue 2023: $3 million
A multi-level marketing professional himself, Newgen Direct Founder and CEO Clinton Sellers, established the company with his years of expertise and experience in the industry. Launched in the United Kingdom in 2014, Newgen Direct is slowly expanding its presence into Europe.
Newgen Direct has over 10 products in the essential oils category. In addition to essential oils, the company has food supplements and beverages as its line of products. The UK-based multi-level marketing company has achieved an annual revenue of $3 million in 2022 and 2023.
Essential oil MLM companies have created their own niche markets across the globe. According to Statista, the global essential oils market demand is expected to rise from around 226.9 kilotons in 2018 to 404.2 kilotons in 2025, almost double the figure. Major industries like food and beverages, beauty and personal care use essential oils for various purposes. This together with increasing customer demand for healthier lifestyle is set to accelerate the growth of the industry in the coming years.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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