The Republic of Costa Rica, a country in the Central American region of North America is a popular tourist destination for foreign entrepreneurs for its favorable business climate. The country’s educated workforce and strong business infrastructure are a boon for businesses of all types to kickstart their business in the region or expand their business this way.
The country’s growth has been influenced majorly by tourism, agriculture, and the export of electrical goods. In recent years, Costa Rica has witnessed the pharmaceutical, education, renewable energy, and technological businesses in the region booming steadily and quickly.
The MLM and direct selling businesses in the region have been growing year over year marking a significant improvement in its sales and revenue. Analyzing the market condition and the region’s potential, the direct selling industry has been focusing on selling health and wellness products, personal care, and home essential products in the region. With a high number of women entrepreneurs, Costa Rica stands as a true testament to the direct selling industry’s commitment to empowering women through flexible business opportunities and earning opportunities.
This blog sheds light on the direct selling business scenario of Costa Rica and how it is impacting the global MLM market.
List of top MLM businesses in Costa Rica
A preview of the Costa Rican direct selling business and revenue growth and fall in the past years.
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Epixel MLM Software
Source - DSA of Costa Rica
Data updated in December 2024
*The above list is subject to market changes and modifications.
Get inspired by the stories of growth and challenges from the top MLM companies of 2024.
Overview of the leading direct sales companies in Costa Rica
1. Amway
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded : 1959
Headquarters : Ada, Michigan, USA
Achievements:
- Ranked #1 in 2024 DSN Global 100
- Winner of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award
- Amway Nutrilite and eSpring were voted as the Most Trusted Brands 2022
2. Herbalife
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded : 1980
Headquarters : Los Angeles, California, USA
Achievements:
- Ranked #3 on the DSN Global 100 list for 2024
- Earned a Guinness World Records™ title with the 2024 Global Workout Event
- Awarded the Direct Selling Association's Excellence in Business Award
3. Young Living
Country: USA
Website: www.youngliving.com/
Top Earners: 72
Products & Services: Cosmetics, Essential Oils, Haircare, Health/Fitness/Wellness, Nutritional Supplements, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded : 1993
Headquarters : Lehi, Utah, USA
Achievements:
- Received the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category
- Awarded the 2023 Green Business Award
- Recognized with the GOLD STEVIE® Company of the Year Award 2022 by the International Business Awards
4. DoTerra
Country: USA
Website: https://www.doterra.com/US/en
Top Earners: 58
Products & Services: Personal care, Dietary Supplements
Founder: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young
CEO: Kirk Jowers
Year Founded : 2008
Headquarters : Pleasant Grove, Utah, United States
Achievements:
- Won Bronze and Gold for beauty products in 2024 Global Makeup Awards
- Won 2023 USA Global Makeup Awards
5. Oriflame
Country: Sweden
Website: www.oriflame.com/
Top Earners: NA
Products & Services: Beauty and personal care products
Founder: Jonas af Jochnick , Robert af Jochnick
CEO: Anna Malmhake
Year Founded : 1967
Headquarters : Schaffhausen, Switzerland, Europe
Achievements:
- Achieved #19 ranking in the DSN Global 100 for 2024
6. Omnilife
Country: Mexico
Website: https://portal.omnilife.com/
Top Earners: NA
Products & Services: Cosmetics, Personal Care
Founder: Jorge Carlos Vergara Madrigal
CEO: Deian Jones
Year Founded : 1991
Headquarters : Av. England 3089 I, Guadalajara, Jalisco, Mexico, USA
Achievements:
- Ranked #21 in the 2024 DSN Global 100
- Awarded as the Winner of the 2022 Lyfebulb-CVS Kidney Care® Innovation Challenge
7. 4LIFE
Country: USA
Website: www.4life.com
Top Earners: 2
Products & Services: Health/Fitness/Wellness, Nutritional Supplements
Founder: David and Bianca Lisonbee
CEO: Danny Lee
Year Founded : 1998
Headquarters : Sandy, Utah, United States
Achievements:
- Recognized as the Best Longevity & Immune System Company 2024
- Recipient of the Grand Globee Award 2023
8. Just International
Country: Switzerland
Website: www.just.ch/de/
Top Earners: 2
Products & Services: Health Care, Beauty
Founder: Ulrich Jüstrich
CEO: Heinz Moser
Year Founded : 1930
Headquarters : Walzenhausen, Switzerland
Achievements: NA
9. Nikken
Country: USA
Website: https://nikken.com/en
Top Earners: 13
Products & Services: Personal Care, Jewelry, Nutritionals
Founder: Isamu Masuda
CEO: Luis Kasuga
Year Founded : 1975
Headquarters : Anaheim, California, United States
Achievements: NA
From Oriflame, one of the oldest direct selling brands operating in the Costa Rican region to DoTerra, one of the youngest MLM companies, Costa Rica gives us a clear idea of how the country has been thriving over the years in the direct selling landscape. The WFDSA 2023 report highlights a growth of compared to the previous year with a retail sale of million combined by the Central American and the Caribbean region.
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The South and Central American regions contributed billion to global retail sales despite the market high lows owing to various economic conditions is a great reminder for businesses small or big to venture into Costa Rica.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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