Hungary, strategically located in central Europe, serves as a central hub for MLM companies. There is easy access to neighboring markets and a business-friendly environment besides the 10.07 million town dwellers. The corporate tax rate is as low as 9%, making this country very conducive for business ventures. In addition, Hungary adopts digital growth, with 9.24 million active internet users, that is, 91.8% of the population as well as approximately 7.29 million active social media users. The government provides huge support to the entrepreneurs via tax credits, grants, and a simplified business registration procedure that has made Hungary an excellent destination for running MLM operations. Indeed, several MLM companies have had opportunities with such benefits. The annual retail sale of Hungary in 2023 is $178 million according to the WFDSA 2023 report, which was collectively contributed by over 324,000 independent distributors actively operating in the direct selling sector. 0.084% is the penetration rate of Hungary thus falling into the mid penetration category in the WFDSA 2023 report.
Let us see some of the most influential MLM companies benefiting from these opportunities in Hungary.
List of top network marketing companies in Hungary for 2024
Here is the list of top MLM companies in Hungary that have ventured into various industries, showing their unique approach.
©
Epixel MLM Software
Source - Direct Selling Association of Hungary
Data updated in September 2024
*The above list is subject to market changes and modifications.
Check out the top 100 MLM companies in network marketing for some interesting insights on direct selling in 2024.
Find out the major players in Hungary’s direct-selling industry in 2024
These are some of the top multi-level marketing companies in Hungary's direct selling sector, that have been able to ace the business with their unique approach.
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway was founded in the year 1959 by Jay Van Andel and Richard DeVos. The company has become the global market leader in its line of business, along with providing opportunity through business entrepreneurship. The company operates several brands, which include Nutrilite vitamins and dietary supplements, good products to use in facial care under Artistry, and advanced water filtration systems using eSpring. This diversification shows Amway's commitment to providing excellent products as well as supporting the entrepreneurial spirit of its global network of distributors.
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife was founded in the year 1980 by Mark R. Hughes. It uniquely stands in the line of direct sales companies as it, primarily and widely, specializes in nutritional products targeted for health and wellness and also in different weight management programs. Apart from the support of having a community to its distributors, it also offers unique products through its special product line, such as Formula 1 protein shakes, protein bars, vitamins, and herbal teas. This clearly highlights the company’s emphasis on support for active lifestyles through quality nutritional products.
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Founded in 1984 by Blake Roney, Sandie Tillotson, and Steve Lund, the company has been a leading health and beauty product entity through combining natural ingredients with scientific innovations. Being one of the pioneers in anti-aging and wellness solutions, Nu Skin has always remained different from others through their line of products. Some of these special attractions include the BioPhotonic Scanner, which reads carotenoids in the skin and provides an overview of antioxidant health. Bringing nature along with science makes Nu Skin’s take on health and beauty unique.
Forever Living
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
Forever Living
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
Founded in 1978 by Rex Maughan, Forever Living Products is one of the leading health and beauty companies with a focus on products derived from aloe vera. The company's proposition is based on the principal business idea of widening its chain of distribution through promoting natural wellness. They have a very extensive aloe vera-based product portfolio. This dedication to provide the best natural ingredients stays foundational to Forever Living's approach to wellness and beauty.
Oriflame
CEO: Anna Malmhake
Country: USA
Founding Year: 1967
Annual Revenue 2023: $811 million
Oriflame
CEO: Anna Malmhake
Country: USA
Founding Year: 1967
Annual Revenue 2023: $811 million
Oriflame was launched in 1967 by Jonas af Jochnick, Robert af Jochnick, and Bengt Hellsten and is now branded in front of combining beauty with an ethical, sustainable approach. Interestingly, the brand is known lately for using ingredients from ethically sourced origins and sustainability initiatives undertaken throughout its product range. Some of the highlights within the Oriflame range include the Optimals skincare series and the Giordani Gold range of makeup. These are high-quality, responsibly produced cosmetics for consumers who are caring for the environment.
Tiens
CEO: Li Jinyuan
Country: China
Founding Year: 1995
Annual Revenue 2023: $435 million
Tiens
CEO: Li Jinyuan
Country: China
Founding Year: 1995
Annual Revenue 2023: $435 million
Tiens was founded way back in 1995 by Li Jinyuan. It differentiated itself from other firms by adopting the principles of traditional Chinese medicine and infusing that into its health management products. This uniqueness really places it in a very different league, especially with this idea of combining the best of both worlds. Their products include health food, herbal-based dietary supplements, and a personal care range. These cater not just to general wellness but are defined by the rich appeal of traditional Chinese medicine heritage for holistic health solutions.
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
The company was founded in 1985 by entrepreneurial partners from Germany. As one of the leading companies in the niche, it takes pride in its premium health and beauty products. The company emphasizes quality above all and offers an extensive portfolio of exclusively German-manufactured products. They stand out with their particular focus on the distributors, ensuring adherence to high standards and enhancing the professional growth of those representing their brand.
Sunrider International
CEO: Oi-Lin Chen
Country: USA
Founding Year: 1982
Annual Revenue 2023: $236 million
Sunrider International
CEO: Oi-Lin Chen
Country: USA
Founding Year: 1982
Annual Revenue 2023: $236 million
Sunrider International was founded in 1982 by Dr. Tei-Fu Chen and Oi-Lin Chen. It adopts a holistic approach towards health, emphasized through herbal-based products where balance and wellness are maintained in day-to-day life. One of the significant factors Sunrider utilizes in its very own approach is that it maintains a whole lineup of herbal supplements, teas, personal care, and many more to meet the needs of body well-being.
NeoLife
CEO: Kendra Brassfield
Country: USA
Founding Year: 1958
Annual Revenue 2023: $140 million
NeoLife
CEO: Kendra Brassfield
Country: USA
Founding Year: 1958
Annual Revenue 2023: $140 million
The company was established in 1958 by Jerry Brassfield and has been notably dedicated to focusing on whole food nutrition and all-natural ingredients. Emphasizing the health benefits of natural products, NeoLife offers a range of dietary supplements that may enhance one's well-being. NeoLife Shake is one of the unique products they offer, through their entire variety of their nutritional products. Their products are based on whole foods to improve health in a natural way.
Flavon Group
CEO: Laszlo Gaal
Country: Hungary
Founding Year: 2003
Annual Revenue 2023: $40 million
Flavon Group
CEO: Laszlo Gaal
Country: Hungary
Founding Year: 2003
Annual Revenue 2023: $40 million
Launched in 2003, Flavon Group is a business venture of a group of entrepreneurs. Due to its focus on fruit-based dietary supplements, the company is famous for using the natural health properties to separate itself from the rest in the marketplace. Its signature line features products called Flavon products, which are concentrated fruit extracts for the purpose of general health boosts.
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Hungary's MLM industry is on a healthy growth path that is influenced by growing demands for alternative sources of income. This is flexible and enables individuals to experience the power of entrepreneurship. The country's central European location, coupled with its business-friendly conditions, such as low corporate taxes and the ease with which one can register a business, provides an excellent base for an MLM company looking to expand into wider European markets. At the same time, high internet and social media penetration is opening up further new avenues for marketing, recruitment, and customer engagement, furthering the potential of MLM businesses in Hungary. Together, these factors continue to make Hungary an exciting place for MLM companies to grow.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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