What happens when two distinct business concepts, ecommerce and multi-level marketing (MLM), are put together? Combining the powerful tactics and strengths of these two models can help a business improve its reach, customer experience, sales, and every other factor that contributes to the success of a brand.
Ecommerce has transfigured the way MLM businesses operate by amalgamating convenience and accessibility to customers across the globe. While ecommerce makes the world a smaller place making everything from around the world available in a single space, MLM or direct selling gives prominence to interpersonal relationships and customer engagement. From letting individuals become distributors and brand advocates and thus expanding the brand reach, ecommerce and MLM is an incredible combo through which a brand can be taken to new horizons.
Let us embark on a journey to explore how top 10 ecommerce MLM companies acquired growth and their transformative impact in the industry.
List of top 10 ecommerce MLM companies
Find out how the top 10 ecommerce MLM companies from the top 100 MLM companies in the world tackle obstacles and pave new ways to success.
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Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
Discover how the top 100 MLM companies are spearheading innovation and transforming the industry.
An overview of ecommerce MLM companies
Amway
CEO : Milind Pant
Country : USA
Founding Year : 1959
Annual Revenue 2023 : $7,700 million
Amway
CEO : Milind Pant
Country : USA
Founding Year : 1959
Annual Revenue 2023 : $7,700 million
Founded in the year 1959 by Richard DeVos and Jay Van Andel, Amway is one of the pioneers in ecommerce network marketing companies with a massive product range comprising of health and wellness, household essentials and makeup and cosmetics. Although the revenue and sales each year keep varying with respect to the changing market scenes, Amway, with its enduring legacy and global reach keeps up its position at the forefront.
When Amway was founded, the founders focused more on helping others win their dreams through business than just growing their own business. As a result, there are carrying Amway business owners the brand legacy across the length and breadth of the world. As a result, the brand’s revenue for the year 2023 was at USD 7700 million.
Natura & Co.
CEO : Fabio Barbosa
Country : Brazil
Founding Year : 1969
Annual Revenue 2023 : $5,300 million
Natura & Co.
CEO : Fabio Barbosa
Country : Brazil
Founding Year : 1969
Annual Revenue 2023 : $5,300 million
The Brazilian global cosmetics and personal care brand was founded in the year 1969 by Antônio Luiz Seabra. With its impeccable business strategies, Natura acquired Avon making it one of the largest direct selling and ecommerce network marketing companies with over 200 million customers across the world and over 7 million distributors actively involved in the business.
The brand strongly promotes sustainability, with eco-friendly and energy-saving strategies and drives value endorsing women of all colors and races for brand promotions rather than supermodels. Cooperation, co-creation and collaboration is the brand’s motto towards better living and performing business. Although the brand’s revenue map keeps wavering owing to varying socioeconomic factors, its commitment to responsible to the planet and building sustainable business policies remain unwavering.
Herbalife
CEO : Michael O. Johnson
Country : USA
Founding Year : 1980
Annual Revenue 2023 : $5,100 million
Herbalife
CEO : Michael O. Johnson
Country : USA
Founding Year : 1980
Annual Revenue 2023 : $5,100 million
Found in the year 1980, Herbalife is one of the largest MLM companies in the health and wellness sector with over 10,000 participants globally. With the efficacy and exclusivity of the products developed and an extensive distributor network that keeps growing deeper and wider, Herbalife has been keeping up with its success despite numerous factors causing minor dips in the revenue figures.
Herbalife’s ingenious innovations and inclusive business strategies help improve the scope and success of the business irrespective of the market conditions and changing direct selling business dynamics.
Melaleuca
CEO : Jerry Felton
Country : USA
Founding Year : 1985
Annual Revenue 2023 : $2,300 million
Melaleuca
CEO : Jerry Felton
Country : USA
Founding Year : 1985
Annual Revenue 2023 : $2,300 million
A brand with immense value and morale, Melaleuca was founded in 1985 by Frank Vandersloot with many health and wellness products on their cart. Melaleuca, more than focusing on their business strategies, their policies revolve around the key motto of the brand which is, delivering better health for people, building great relationships, having sufficient resources to live passionately, finding purpose in living, making peace with oneself and one’s surroundings, and finally, having the freedom to live and set oneself free.
With these key concepts in place, the business has won a robust base of distributors and humongous customer backing. As a result, the brand has been able to keep up their revenue between USD 2300 and USD 2400 in the past years consistently.
Young Living
CEO : Mary Young
Country : USA
Founding Year : 1993
Annual Revenue 2023 : $2,000 million
Young Living
CEO : Mary Young
Country : USA
Founding Year : 1993
Annual Revenue 2023 : $2,000 million
One of the largest direct selling essential oils and related products business, Young Living was founded in the year 1993 by Gary Young while on his quest to find an alternative medicine for his back injury. Gary met a French lavender distiller who ignited his interest in essential oils, which later lead him to France to California to learn distillation. And the rest is history, as we see through the rise and growth of the brand Young Living with each passing year. Inspite of businesses facing severe downfalls and setbacks, Young Living with its efficient distributor network, exclusive product range and satisfied customer base has maintained its revenue rate at USD 2000 in the year 2023 and 2022 consistently.
Nu Skin
CEO : Ryan Napierski
Country : USA
Founding Year : 1984
Annual Revenue 2023 : $1,970 million
Nu Skin
CEO : Ryan Napierski
Country : USA
Founding Year : 1984
Annual Revenue 2023 : $1,970 million
What happens when a set of like-minded individuals join? A brand like Nu Skin is born, which develops innovative personal care, dietary, and nutritional supplements. Blake Roney, Steven J. Lund, Sandie Tillotson, and Nedra Roney came together in 1984 to build a fully natural product range with a philosophy, “all of the good, none of the bad”.
In the ever-evolving realm of direct selling and MLM businesses, Nu Skin is captivating customers with its result-oriented products that are developed through year-long scientific research. The revenue rate of Nu Skin in the year 2023 of USD 1970 is an example of how credible direct selling businesses like them keep up effectively with competition.
Mary Kay
CEO : Ryan Rogers
Country : USA
Founding Year : 1963
Annual Revenue 2023 : $1,800 million
Mary Kay
CEO : Ryan Rogers
Country : USA
Founding Year : 1963
Annual Revenue 2023 : $1,800 million
How can a business with an empowering ethos fail? The skincare and color cosmetics brand, Mary Kay was founded in 1963 by Mary Kay Ash with a muleskinner's formula for skincare. The brand’s marketing skills and people-savvy strategies raised the brand to success in no time.
Mary Kay Ash weaved her tales of success by helping women feel supported and valued and helping them achieve their dreams. The brand’s golden rule is derived from Ash’s belief that treating each other with mutual kindness and respect should not only be required but naturally lead to a strong, fair, and healthy working environment.
Forever Living Products
CEO : Gregg Maughan
Country : USA
Founding Year : 1978
Annual Revenue 2023 : $1,800 million
Forever Living Products
CEO : Gregg Maughan
Country : USA
Founding Year : 1978
Annual Revenue 2023 : $1,800 million
Founded by Rex Maughan in 1978, Forever Living Products is a direct selling business focusing on aloe-vera-based wellness solutions curated for health-conscious customers worldwide. The brand’s stable revenue of USD 1800 depicts the persistent demand for organic and natural remedies in the MLM and direct selling arena.
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DoTerra
CEO : David Stirling
Country : USA
Founding Year : 2008
Annual Revenue 2023 : $1,750 million
DoTerra
CEO : David Stirling
Country : USA
Founding Year : 2008
Annual Revenue 2023 : $1,750 million
One of the youngest yet most successful ecommerce direct selling companies, DoTerra was founded in the year 2008 by David Stirling, Emily Wright, David Hill, Corey B. Lindley, Gregory P with the power mantra “Pursue what is pure”. The brand name DoTerra is a Latin derivative meaning ‘Gift of Earth’, which resonates with their commitment to delivering pure, ethically sourced essential oils that are as pure as Earth.
Irrespective of the brand’s existence in the market, their steady revenue of USD 1750 in 2023 and 2022 underscores their lasting appeal of holistic wellness solutions in the MLM sector.
Perfect China
CEO : Koo Yuen Kim
Country : China
Founding Year : 1994
Annual Revenue 2023 : $1,250 million
Perfect China
CEO : Koo Yuen Kim
Country : China
Founding Year : 1994
Annual Revenue 2023 : $1,250 million
Koo Yuen Kim founded Perfect China in the year 1994 with its headquarters in the Guangdong Province of China. While a major chunk of the MLM and direct selling businesses were predominantly from the United States, Perfect China came in as a key player in the direct selling sector reflecting on the region’s thriving ecommerce landscape.
Perfect China has an extensive range of health foods, small kitchenware, cosmetics, cleaning products and personal care products which are curated through state-of-the-art R&D which helped them maintain a persistent revenue of USD 1250 in 2023 and 2022 respectively.
The promising future
While revenue figures are just an indicator of how businesses are growing, ecommerce MLM businesses are consistently focusing on enhancing their core capabilities, enriching values, and delivering customer experience of the first order. As a result, MLM businesses are constantly focusing on keeping up with changing customer behavior and market trends which are the key indicators to growth and success.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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