The fitness industry has dramatically changed in the past few years. Gone are the days when your idea of fitness was just going to the gym or jogging in the park. With the ever-growing prominence of technology and a holistic approach toward wellness, a deluge of new products and services, from very innovative workout equipment to highly customized nutrition plans, have come into the market these days.
This evolution has opened the way for multiple opportunities within business, more so in the area of MLM and direct sales. In this article, we look at the top MLM companies that have creatively combined the elements of fitness with success in business, hence offering wonderful opportunities for entrepreneurs and fitness enthusiasts alike.List of top fitness MLM companies in the direct sales industry
These leading fitness MLM companies have worked diligently to rank among the top earners. Here's a look at their financial figures.
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Epixel MLM Software
Source - businessforhome.org
Data updated in August 2024
*The above list is subject to market changes and modifications.
Take a look at the success figures of top MLM companies in different direct sales businesses for 2024.
Top Fitness MLM companies to watch in 2024
Unicity
CEO: Stewart Hughes
Country: USA
Founding Year: 2001
Annual Revenue 2023: $450 million
Unicity
CEO: Stewart Hughes
Country: USA
Founding Year: 2001
Annual Revenue 2023: $450 million
Unicity is a multi-level marketing company that was founded in 2001. It basically deals with the health and wellness industry but more prominently, its concentration is on the fitness segment of this industry. Unicity operates in a direct selling model under which independent distributors of the company market and sell dietary supplements and wellness solutions. The multi-level marketing model of the company allows any person to participate, either as a member and enjoy discounts on the products or as distributors who can earn money by building a business. Their "Feel Great" system and many other products underline scientific innovation with a holistic approach to supporting well-being. The company is also ranked among the the top mlm wellness companies list.
With the MLM fitness model, Unicity has managed to build up a community-oriented approach in which trust and engagement are higher among people concerned with fitness.
4life
CEO: Danny Lee
Country: USA
Founding Year: 1998
Annual Revenue 2023: $341 million
4life
CEO: Danny Lee
Country: USA
Founding Year: 1998
Annual Revenue 2023: $341 million
4Life stands out as one of the top fitness MLM companies, with more than 22 years in operation and the ability to support a good record compared to many other MLM companies. The company has an outstanding reputation offline and online, obtaining many different awards as a recognition to its services. In 2019, Direct Selling News ranked 4Life as the 43rd largest MLM company. They have a flagship product, which is the 4Life Transfer Factor, that contains patented ingredients for enhancing one's immune system. Furthermore, they have a wide array of dietary supplements and wellness products that are all positioned as scientifically researched and innovative solutions targeting aspects of health.
LifeVantage
CEO: Steve Fife
Country: USA
Founding Year: 2003
Annual Revenue 2023: $211 million
LifeVantage
CEO: Steve Fife
Country: USA
Founding Year: 2003
Annual Revenue 2023: $211 million
LifeVantage is one of the fitness network marketing companies that specializes in health and wellness products. Furthermore, the company focuses on nutrigenomics—the science of how nutrition impacts gene expression. Founded in 2003 and located in Sandy, Utah, LifeVantage has gained a great reputation in business due to its flagship products. In 2011, the company switched to a direct selling model, establishing a system where independent distributors, or consultants, could then market and sell its products. This very personal, testimonial-driven business model is known for building higher levels of trust and engagement with customers. LifeVantage has enjoyed phenomenal growth since its inception and has reported net sales of approximately $232 million during the fiscal year 2020.
Siberian Wellness
CEO: Tatyana Gorokhovskaya
Country: Russia
Founding Year: 1996
Annual Revenue 2023: $75 million
Siberian Wellness
CEO: Tatyana Gorokhovskaya
Country: Russia
Founding Year: 1996
Annual Revenue 2023: $75 million
Siberian Wellness, also known as Siberian Health, is an MLM company that deals in health and wellness products obtained from regionally unique herbs in Siberia. The company was founded in 1996 by Evgenij Volikov and Tatyana Gorohovskaya, when both of them were barely 20 years old. This company is based in Novosibirsk, Russia. Siberian Wellness is distinguished by its focus on the traditional Siberian herbs and natural ingredients used in the formulations. The pride of the company in high manufacturing standards is shared in its state-of-the-art production facilities, which adhere to international quality certifications such as GMP and ISO 9001.
Nikken
CEO: Luis Kasuga
Country: Japan
Founding Year: 1975
Annual Revenue 2023: $49 million
Nikken
CEO: Luis Kasuga
Country: Japan
Founding Year: 1975
Annual Revenue 2023: $49 million
Nikken is a company concerned mainly with health and wellness products, particularly those involving magnetic technology. In 1975, Isamu Masuda founded the company in Fukuoka, Japan, as Nihon Kenko Zoushin Kenkyukai. It was introduced to the United States in 1989 and has since expanded further into international markets. The company is known for its Five Pillars of Wellness—Healthy Mind, Healthy Body, Healthy Family, Healthy Society, and Healthy Finances. Nikken offers a focus on quality and safety in its products, with frequent touting of scientific research behind them. This commitment to wellness and innovation puts Nikken at the top of the list of companies in the best fitness MLM market.
YOR Health
CEO: Dennis Wong
Country: USA
Founding Year: 2008
Annual Revenue 2023: $42 million
YOR Health
CEO: Dennis Wong
Country: USA
Founding Year: 2008
Annual Revenue 2023: $42 million
YOR Health is a network marketing company with a specialty in health and wellness products. The company was founded by Gabe and Rachael Lichtenstein in 2008, bringing on board other experts in the field of health and wellness. It is located in San Clemente, California, USA. The differentiating factor for this company is its strong insistence on top-grade ingredients and holistic health to promote a lifestyle that integrates nutrition, fitness, and wellness. YOR Health is dedicated to transparency on the origin of the ingredients and how they benefit the customer; hence, it is one of the major players in the MLM fitness industry.
Reliv International
CEO: Ryan Montgomery
Country: USA
Founding Year: 1988
Annual Revenue 2023: $42 million
Reliv International
CEO: Ryan Montgomery
Country: USA
Founding Year: 1988
Annual Revenue 2023: $42 million
Reliv International, Inc. is a multi-level marketing company that develops, manufactures, and markets nutritional supplements. The firm was founded in 1988 and is headquartered in Chesterfield, Missouri, USA. Through an MLM network of independent distributors, products are retailed directly to consumers. Reliv Classic and Reliv NOW are basic nutritional supplements from the wide range of nutritional supplements in the lineup. Besides, Reliv offers sports nutrition drinks and skincare products to cover the maximum number of health and wellness needs. Equipped with such a diversified product line and a strong MLM model, Reliv International occupies leading positions in the MLM fitness and nutrition market.
B-Epic
CEO: Dan Putman
Country: USA
Founding Year: 2016
Annual Revenue 2023: $30 million
B-Epic
CEO: Dan Putman
Country: USA
Founding Year: 2016
Annual Revenue 2023: $30 million
B-Epic is a network marketing company that deals with health, detox, and fitness products. Founded in 2016 and based in Layton, Utah, USA, the company markets itself as one offering leading-edge health supplementation. B-Epic emphasizes its ability to change one's health and give it new meaning within only a few days of using their products. B-Epic aspires to make a difference in the multi-level marketing of fitness by offering cutting-edge health solutions that would help people realize their wellness goals.
Xelliss
CEO: Jean-Michel Larré
Country: Luxembourg
Founding Year: 2020
Annual Revenue 2023: $19 million
Xelliss
CEO: Jean-Michel Larré
Country: Luxembourg
Founding Year: 2020
Annual Revenue 2023: $19 million
Xelliss is a network marketing company dealing with health and wellness products, principally based on spirulina and other microalgae. Founded in 2020 by Eric Masson, this was a rebranding of the Natura4Ever company, with its principal office based in Capellen, Luxembourg. The company remains oriented toward cutting-edge biotechnologies, growing high-quality microalgae with a strong commitment to sustainability through indoor vertical farming, which guarantees year-round production with minimum potential for environmental interference. Xelliss delivers a wide array of Spirulina-based nutritional supplements, stating it is the industry-leading innovator in fitness MLMs, keeping users healthy and well.
Somnvie
CEO: Julie Vlahos
Country: USA
Founding Year: 2019
Annual Revenue 2023: $15 million
Somnvie
CEO: Julie Vlahos
Country: USA
Founding Year: 2019
Annual Revenue 2023: $15 million
Somnvie was founded in 2019 by a team of health and wellness enthusiasts. The company aims to promote health and wellness by providing high-quality nutritional supplements and wellness products. Somnvie claims it offers a total health solution and aims at offering support services that promote general health. The company offers a great line of products, from nutritional supplements that boost immune support, energy, and general overall wellness to weight management products that help with weight loss and metabolic health. This makes Somnvie one of the most promising contenders in the world of MLM fitness.
Fitteam Global
CEO: Christopher Hummel
Country: USA
Founding Year: 2014
Annual Revenue 2023: $5 million
Fitteam Global
CEO: Christopher Hummel
Country: USA
Founding Year: 2014
Annual Revenue 2023: $5 million
Fitteam Global is a multi-level marketing company based in the United States and founded in 2016. With Chris Hummel running its operations, Fitteam deals in an array of nutritional supplements and weight management programs for improving general wellness and physical performance. In 2022, the projected revenue was $5 million. The company pays out approximately 35% in the form of commissions to distributors. Products offered by Fitteam are highly regarded as clean, organic, gluten-free, dairy-free, and kosher—with no artificial fillers. In addition to its commitment to extraordinary customer support, the very accessible corporate training helps more associates be equipped with the skills necessary to be successful in this very competitive MLM fitness marketplace.
Body Wise International
CEO: William Farley
Country: USA
Founding Year: 1989
Annual Revenue 2023: $5 million
Body Wise International
CEO: William Farley
Country: USA
Founding Year: 1989
Annual Revenue 2023: $5 million
Body Wise International is a network marketing company whose emphasis is on fitness nutrional supplements and wellness products. Founded in 1989 and with headquarters in Santa Ana, California, USA, the firm was started by some health and wellness enthusiasts. Basically, what makes Body Wise unique is its pharmaceutical-grade nutritional supplements, which ensure that only the best and highest quality of nutrients reach consumers. This company, emphasizing a holistic approach to health, has concentrated on five key areas: immune health, weight management, heart health, sports performance, and anti-aging. Body Wise's product profile is vast—when it comes to nutritional supplements, not just for general health and wellness but even those weight-loss formulations that bring you closer to fitness goals.
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These innovative companies have helped the MLM fitness industry carve out a niche in this competitive market. These companies gained this status by creating unique selling propositions such as high-quality and science-backed products, sustainability, or holistic wellness approaches. This is clear evidence that there is huge potential for the MLM fitness industry since more and more consumers are seeking reliable health and wellness solutions. The direct selling industry is also seeing a rise in new MLM weight loss companies that promise unique business opportunities. Not only does the direct selling model help people access high-quality products, but also, with entrepreneurial opportunities, it builds businesses that are relational and trusting of their distributors.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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