Czech Republic otherwise known Czechia is a central European country with over 10 million in population. The age-old tradition of direct selling is now a massive industry raking revenue for the Czech economy. The industry is regulated by Czech Direct Selling Association which was founded in 1993. The Czech DSA is also a member of SELDIA and WFDSA.
The MLM companies in the Czech Republic operate under strict regulations on data protection and compliance laws of the European Union. According to the WFDSA 2023 report, Czech Republic is categorized as a mid penetration market with 0.124% penetration rate. The global retail sales of Czech direct sales was $410 million in 2023, a year-over-year sales growth of 0.2%. The direct selling representatives in Czech Republic was reported as 310,501 in 2023 which constitutes 3.1% of the country’s population.
Given the potential of the direct sales industry, let’s now see how the top MLM companies in the Czech Republic are performing in recent years.
List of top MLM companies in Czech Republic
Czech Republic hosts many of the popular MLM companies in the world. The table below lists the top MLM companies in the Czech Republic based on their revenue for 2023.
# | Company | Country | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|---|
1 | Amway | USA | 7,700 | 8,100 | -5% | 1959 |
2 | Herbalife | USA | 5,100 | 5,200 | -2% | 1980 |
3 | Vorwerk | Germany | 4,200 | 4,100 | 2% | 1883 |
4 | Nu Skin | USA | 1,970 | 2,230 | -12% | 1984 |
5 | Mary Kay | USA | 1,800 | 2,200 | -18% | 1963 |
6 | Oriflame | Sweden | 811 | 989 | -18% | 1967 |
7 | Just International | China | 250 | 315 | -21% | N/A |
8 | PartyLite | USA | 150 | 173 | -13% | 1909 |
©
Epixel MLM Software
Source - Direct Selling Association of the Czech Republic
Data updated in December 2024
*The above list is subject to market changes and modifications.
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A quick glance into the top netowork marketing companies of Czezh Republic
1. Amway
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded : 1959
Headquarters : Ada, Michigan, USA
Achievements:
- Ranked #1 in the 2024 DSN Global 100
- Awarded the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award
- Amway Nutrilite and eSpring named the Most Trusted Brands of 2022
2. Herbalife
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded : 1980
Headquarters : Los Angeles, California, USA
Achievements:
- Ranked #3 on the DSN Global 100 list for 2024
- Earned a Guinness World Records™ title with the 2024 Global Workout Event
- Awarded the Direct Selling Association's Excellence in Business Award
3. Vorwerk
Country: Germany
Website: www.vorwerk.com/de/de/c/home
Top Earners: NA
Products & Services: Household Appliances, Fitted Kitchens & Cosmetics
Founder: Carl & Adolf Vorwerk
CEO: Thomas Stoffmehl
Year Founded : 1883
Headquarters : Wuppertal, Germany
Achievements:
- Ranked #5 in the 2024 DSN Global 100
- Recipient of the prestigious UX Design Award 2022
- Awarded the Red Dot Award in the Brands and Communication Design Category 2022
4. Nu Skin
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded : 1984
Headquarters : Provo, Utah, United States
Achievements:
- Ranked #11 in 2024 DSN Global 100
- Winner of the Direct Selling Association (DSA) Awards in the Product Innovation Category
- Won the 2024 BIG Innovation Award for Nu Skin - ageLOC® WellSpa iO®
5. Mary Kay
Country: USA
Website: www.marykay.com
Top Earners: 10
Products & Services: Cosmetics, personal care
Founder: Mary Kay Ash
CEO: Ryan Rogers
Year Founded : 1963
Headquarters : Dallas, Texas, United States
Achievements:
- Awarded the 2024 Bravo Global Good Award
- Named one of America's Best Midsize Employers 2022 by Forbes
- Recognized by Deloitte as one of the 2022 US Best Managed Companies for Mary Kay
6. Oriflame
Country: Sweden
Website: www.oriflame.com/
Top Earners: NA
Products & Services: Beauty and personal care products
Founder: Jonas af Jochnick , Robert af Jochnick
CEO: Anna Malmhake
Year Founded : 1967
Headquarters : Schaffhausen, Switzerland, Europe
Achievements:
- Ranked #19 in DSN Global 100 2024
7. Just International
Country: Switzerland
Website: www.just.ch/de/
Top Earners: 2
Products & Services: Health Care, Beauty
Founder: Ulrich Jüstrich
CEO: Heinz Moser
Year Founded : 1930
Headquarters : Walzenhausen, Switzerland
Achievements: NA
8. PartyLite
Country: USA
Website: www.partylite.com/
Top Earners: 7
Products & Services: Accessories, Candles, Frangrances
Founder: Mabel Baker
CEO: Tanios Viviani
Year Founded : 1909
Headquarters : Norwell, Massachusetts, USA
Achievements: NA
Europe is a growing direct sales market with a high potential to contribute to the growth of the industry in the coming years. The direct sales sector in Czech Republic has also made small yet notable contributions to European direct sales market upholding its position among other global direct selling markets. Top MLM companies in Czech Republic have laid a strong foundation for the industry to grow on and the future holds great hope for MLM as a business model in the region.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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