According to the recent reports from World Heritage List Statistics, Italy is home to the highest number of world heritage sites, 58. The city’s rich culture and history tells the tales of ancient Roman ruins to beautiful renaissance art and architecture. In addition to "The Great Spa Towns of Europe," the top MLM companies in Italy are another highlight that garner global interest.
Adding weight to this point, insights from the WFDSA report show that 6 out of the 24-billion-dollar markets are based in MLM Europe. In here, Italy shines with an impressive 8.3% share of European sales and a 1.2% increase in its 3-year CAGR. This growth story needs special attention because it happened in the face of global political tensions, energy crises, and supply disruptions.
Top MLM companies in Italy
Take a look at the top MLM companies in Italy that are contributing to the growth of the direct selling industry in the region. These MLM companies have been selected based on their revenue, growth rate, and offerings.
©
Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
For more details, why not take a peek at the top 100 MLM companies?
An overview of top MLM companies in Italy
Chogan
CEO: Michelangelo Paradiso
Founding Year: 2013
Annual Revenue 2023: $342 million
Chogan
CEO: Michelangelo Paradiso
Founding Year: 2013
Annual Revenue 2023: $342 million
Chogan got its start in Italy back in 2013. Today, Chogan proudly holds the title of the No. 1 direct selling company in Italy. The brand has evolved beyond just perfume—it's all about providing excellence in wellness and beauty products.
Apart from a revenue of $342 million in 2023 and an impressive growth rate of 239%, their high-quality training resources and an invaluable support network for their distributors makes them a true leader in the industry. A network of over 140,000 customers and consultants also talks more about Chogan's visibility and influence all over Europe.
Soteria
CEO: Paolo Franciscono
Founding Year: N/A
Annual Revenue 2023: $56 million
Soteria
CEO: Paolo Franciscono
Founding Year: N/A
Annual Revenue 2023: $56 million
If sustainability and social responsibility is today's concern, then Soteria rushes in with their innovative reverse osmosis water purification devices. Their "Blue Company" vision aims to get rid of plastic bottles, reduce environmental impact, and protect marine life.
This leading direct sales company in Italy that recorded a revenue of $56 million in 2023 also is a proactive participant in community initiatives. They lend a hand by aiding in the construction of wells in developing areas and by purifying tap water to eliminate contaminants.
Snep International
CEO: Giorgio Burgalassi
Founding Year: 2014
Annual Revenue 2023: $54 million
Snep International
CEO: Giorgio Burgalassi
Founding Year: 2014
Annual Revenue 2023: $54 million
Snep S.p.A. is part of AVEDISCO, the Direct Selling Association in Italy. Since Giorgio Burgalassi founded it in 2014, they've been all about holistic well-being. And here's the take—the company offers a genuine business opportunity to anyone who wishes to become an independent distributor.
As he puts it,
"I have created an environment where the only way forward is by learning to help others..."
Be it meal replacements, cosmetics and multi-purpose probiotic solutions, Snep introduce their offerings to the market only after getting a stamp of approval from the best doctors, nutritionists, athletes, and industry specialists.
Evergreen Life Products
CEO: Luigi Pesle
Founding Year: 2014
Annual Revenue 2023: $26 million
Evergreen Life Products
CEO: Luigi Pesle
Founding Year: 2014
Annual Revenue 2023: $26 million
Evergreen Life Products is synonymous with olive leaves, if you ask Livio Pesle, the Founder and President of this leading Italian direct selling company. Inspired by a doctor's story from Cyprus about olive leaf infusions healing hundreds, Pesle had the leaves analyzed at the University of Trieste. Discovering extraordinary active ingredients, he began producing the OLife® product line.
When his son Luigi joined the business, Evergreen Life Products was born. Their primary goal was to make their wellness products accessible to as many people as possible, while also providing opportunities for significant social improvement.
Olixfit
CEO: Enrico Sermi
Founding Year: N/A
Annual Revenue 2023: $2 million
Olixfit
CEO: Enrico Sermi
Founding Year: N/A
Annual Revenue 2023: $2 million
Italy has a strong foothold, with a share of 50% in wellness products and this paves the way for Olixfit's growth and recognition in the health and wellness direct selling industry. Their journey is born with a bold vision: to embrace the gifts of nature and transform them into well-being for everyone.
Another interesting fact is that their product line resonates equally with mind and body. Here’s where the extraordinary effects of OLIXINA®, found in olive leaves, comes in. They call it "the molecule that improves life", adding that extra touch of quality and goodness to being proudly made in Italy. Olixfit are also about supporting their sales team. They're the only ones in their field who share a generous 79% of their earnings with their distributors.
Freeko
CEO: Fabrizio Breda
Founding Year: 2022
Annual Revenue 2023: $1 million
Freeko
CEO: Fabrizio Breda
Founding Year: 2022
Annual Revenue 2023: $1 million
Freeko is all about authenticity and quality. Their Prosecco Superiore DOCG is the top-shelf product, made with grapes handpicked from the fabled hills of Conegliano Valdobbiadene. It's a UNESCO World Heritage Site, and so no wonder the grapes are incredible.
Freeko’s other product range includes vegan, gluten-free, low carb, beverages, fruits, and Freeko fit’s healthy foods, among others. Apart from all this, the company also provides attractive deals like tasting packages, special products, and 50 point packages to attract new customers and retain existing ones in the long run.
DBM Global
CEO: Gianmarco Piccoli
Founding Year: 2001
Annual Revenue 2023: $1 million
DBM Global
CEO: Gianmarco Piccoli
Founding Year: 2001
Annual Revenue 2023: $1 million
Beginning from scratch, DBM Global has secured its position among the top direct selling companies in Italy with a $4 million revenue generation and 400% growth rate in 2023. As the name suggests, DBM Global is all about renting out specialized machines or partitions to individuals in order to mine cryptocurrencies like Bitcoin and Kaspa.
DBM Global goes the extra mile by offering courses led by industry experts to help people grow personally. They also become their go-to guide for diving into the exciting world of cryptocurrencies and getting a solid grip on financial education. Their DBX APP, manages the digital assets—simple and straightforward way.
Direct selling industry in Italy – A category-wise sales overview
According to WFDSA’s recent reports, Italy demonstrates mid-level market penetration at 0.131% on the global stage. This figure points out that there’s some exciting potential for growth in the industry. And it leads us to explore the range of products that are capturing consumers' attention in Italy.
We can see that in Italy, the direct selling market is quite diverse! The highest category is wellness, and it takes the lead at 49%. Foodstuffs and beverages are also popular along with home improvement which individually captures 13% of the market. After that, cosmetics and personal care products account for 9% of the sales. Household goods and durables take up the smallest slice at 6%. This range of categories just goes to show how vibrant and varied the direct selling landscape is in Italy.
Italy is one of the largest network marketing hubs by size and growth figures. Although known for its food, fashion, and luxury brands, the direct selling business is now a trend in the city. With this comes more focus on health care, cosmetics, and beauty products, where success stories are written left and right.
In short, the rise of direct sales in Italy empowers individuals, fosters entrepreneurship, and creates new income opportunities. This growth is sure to benefit businesses of sizes and shapes, but it also strengthens the social fabric of the nation.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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