The first thought Mexico brings into my mind is the yummiest of tacos, enchiladas, and quesadillas. How diverse and eclectic are they spreading their name and fame across the world? Mexico is the world’s 13th largest country by area and the 10th most populous country. Over the years, the region has witnessed significant development and outgrowth across various sectors driven by economic reforms, technological advancements, and most importantly entrepreneurial ecosystem. The country and its governing bodies encourage startups and self-supportive businesses so much that, Mexico is a potential fertile land for growth and success of MLM businesses.
Considering the online home business opportunities that network marketing businesses offer, the sector has flourished in the region building its own brands and products. With their average socioeconomic status being upper middle class, Mexico can be considered as a prime country for network marketing companies to develop and succeed.
List of top MLM companies in Mexico
A list of top direct selling companies in Mexico and their revenue in the past years.
©
Epixel MLM Software
Source - businessforhome.org
Data updated in June 2024
*The above list is subject to market changes and modifications.
Product-wise sales in Mexico
Mexico for sure was with the trend in the year 2022 where the major share of the retail sales in the region was constituted by cosmetics and personal care sector. As much as 60% of the total sales were generated from the cosmetics and personal care sector emphasizing generations and their way of prioritizing self-care and self-grooming. Followed by 35% from the wellness sector which comprises both physical and mental wellness products and services.
Quite evident from the growth and revenue list, the products mostly sold after the first two categories were household goods and durables, which was 17% of the total sales. The remaining 5% of the sales were combined by the MLM clothing and accessories sector, yet another prime sector that contributes to the overall growth of the direct selling business in Mexico.
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Top MLM companies in Mexico
Here’s a preview of MLM companies in Mexico and how they have strived through to succeed over the past years.
Betterware de Mexico
CEO : Andres Campos
Founding Year : 1995
Annual Revenue 2023 : $768 million
Betterware de Mexico
CEO : Andres Campos
Founding Year : 1995
Annual Revenue 2023 : $768 million
Evidently Mexican right from the brand name, Betterware de Mexico is a household and home decor brand that has reinvented the network marketing scenario in Mexico with its innovative strategies and groundbreaking concepts. The brand saw a 30% revenue growth from $590 million in the year 2022 to $768 million in the year 2023.
Omnilife
CEO : Amaury Vergara
Founding Year : 1991
Annual Revenue 2023 : $633 million
Omnilife
CEO : Amaury Vergara
Founding Year : 1991
Annual Revenue 2023 : $633 million
One of the oldest direct selling companies in Mexico, Omnilife is pioneer in cosmetics and personal care which was founded in the year 1991. Considering the boom that the health and wellness and makeup and cosmetics sectors have witnessed over the years, the growth that the brand achieved in 2023 of $633 million seems staunch.
Smart+
CEO : Ernesto Reséndiz
Founding Year : 2010
Annual Revenue 2023 : $115 million
Smart+
CEO : Ernesto Reséndiz
Founding Year : 2010
Annual Revenue 2023 : $115 million
At an age when financial independence has become a necessity, gaining financial knowledge is inevitable. Smart+ does just that promising financial transformation for its clientele. As a result, the business witnessed a steady growth from $40 million to $115 million between the year 2022 and 2023.
Inspiring every generation to save up and manage their finances efficiently, Smart+ also provides investment advice and opportunities for over 50,000 of their customer bases.
Ismerely
CEO : Elisa Ismerai Ramírez Mireles
Founding Year : 2009
Annual Revenue 2023 : $8 million
Ismerely
CEO : Elisa Ismerai Ramírez Mireles
Founding Year : 2009
Annual Revenue 2023 : $8 million
Founded in the year 2009, Ismerely is a Mexican brand specialized in wellness and nutrition products. A major chunk of the population turning health conscious and investing in mental and physical health has paved way to increased focus on wellness and nutrition products across all generations. And hence, Ismerely has been able to maintain a consistent revenue of $8 million in both 2023 and 2022.
Zeta Group
CEO : Teo Zuniga
Founding Year : N/A
Annual Revenue 2023 : $5 million
Zeta Group
CEO : Teo Zuniga
Founding Year : N/A
Annual Revenue 2023 : $5 million
Digital services sector is evolving day in and out. As a result, Zeta Group with their innovative approach and groundbreaking strategies witnessed a consistent revenue of $5 million in both the year 2022 and 2023.
Businesses small or big, network marketing in Mexico seems futuristic and prospective. From startups to veteran brands, the region has been a good soil for entrepreneurs to larger establishments. Going forward, MLM opportunities in Mexico give massive hope for the direct selling sector posing immense growth opportunities and envision success.
Kitchen Fair Mexico
CEO : Jeffrey A. Reigle
Founding Year : N/A
Annual Revenue 2023 : $5 million
Kitchen Fair Mexico
CEO : Jeffrey A. Reigle
Founding Year : N/A
Annual Revenue 2023 : $5 million
The premium range of cookware and kitchenware brand, Kitchen Fair Mexico is one of the oldest Mexican direct selling brands. The brand focuses on promoting healthy lifestyle through high quality kitchenware across the globe. Although the brand faced a slight decline in terms of revenue from $8 million to $5 million, their ideology and innovations are scaling high with each passing year.
Bio4
CEO : Pedro Rubalcava
Founding Year : N/A
Annual Revenue 2023 : $3 million
Bio4
CEO : Pedro Rubalcava
Founding Year : N/A
Annual Revenue 2023 : $3 million
A unique range of skincare and personal hygiene products, Bio4 has been a trusted direct selling business for many years now. With their innovative strategies and excellence in research, the brand has introduced a wide array of result-oriented products in the market resulting in a growth from $2 million to $3million within the year 2022 to 2023. The 50% growth is seen as a promising footstep that assures the growth and success of the channel.
Bodylogic Nutrition
CEO : Cristobal Garciarce Alvarez
Founding Year : N/A
Annual Revenue 2023 : $2 million
Bodylogic Nutrition
CEO : Cristobal Garciarce Alvarez
Founding Year : N/A
Annual Revenue 2023 : $2 million
An established direct selling health and wellness brand, Bodylogic has an innovative range of wellness products including glutathione and collagen which enhances health across all generations. Due to the rising demands of wellness products, the brand has maintained a steady growth of $2 million in both the year 2022 and 2023.
BLEN
CEO : Marcela Macias
Founding Year : N/A
Annual Revenue 2023 : $2 million
BLEN
CEO : Marcela Macias
Founding Year : N/A
Annual Revenue 2023 : $2 million
A Mexican wellness, personal hygiene and make up brand, BLEN has over 300 herbal alternative and integrative medicines. The brand focuses on developing natural products aimed at the welfare of human beings and their right to feel better and live well. The brand witnessed a 100% growth from $1 million in 2022 to $2 million in the year 2023.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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