Direct selling in the US is a growing at a fast pace, with new members entering the market in 2025. Michigan is increasingly getting popular as a prime MLM hub in the country, with MLM companies growing in both high and low income areas. The state accounted for a great share of the overall direct selling revenue in the USA, that is $ 1.1B.
Many brands and organizations in the state has been bringing forth innovative products and marketing strategies, taking network marketing in Michigan to a new level. As one of the most populated states in the US, Michigan hosts lots of opportunities for young entrepreneurs who wish to thrive in the US direct selling industry.
List of Top MLM companies in Michigan
Michigan is home to plenty of successful MLM companies, including Amway, the largest MLM company in the world by revenue. Here is a list of top MLM companies in Michigan.
Data updated in January 2025
*The above list is subject to market changes and modifications.
Check out the detailed guide on top MLM companies in the world and see how they succeeded in the direct selling industry.
Reaching new success horizons: Story of most successful MLM companies in Michigan
Amway
Amway
Founded by Jay Van Andel and Rich DeVos in 1959, Amway is the largest MLM company in the world by revenue. As per sales reports, the company generates a revenue of $7.7B (2021). Amway’s line of products includes nutrition, beauty, home care, personal care products. These products are being exclusively sold to more than 100 countries through the independent distributors of Amway.
Amway owns more than 750 patents and has invested in new manufacturing and R&D facilities of over $335M in the last seven years across the Americas.
Country: USA
Website: www.amway.com
Top Earners: 13
Products & Services: Health, Beauty & Home Care Products
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in 2024 DSN Global 100
- Winner of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award
- Amway Nutrilite and eSpring were voted as the Most Trusted Brands 2022
Rexair LLC
Rexair LLC
Rexair is an MLM company headquartered in Troy, Michigan, USA. Rexair develops and distributes cutting edge products to improve indoor environments since 1936. Rexair’s product “the rainbow” is a water-based home cleaning system which has millions of satisfied customers. This is a great testament to their commitment to producing high quality products and the importance given to customer satisfaction.
The rainbow cleaning system has been on the sale for more than 80 years, earning a significant revenue over the years. Rexair is also a member of the direct selling association, making sure they cause no hindrance to business and marketing ethics and consumer satisfaction.
Country: USA
Website: www.rainbowsystem.com
Top Earners: NA
Products & Services: Homecare, Vacuum Cleaners
Founder: John W. Newcombe and Leslie H. Green
CEO: Paul Vidovich
Year Founded: 1936
Headquarters: Troy, Michigan, USA
Achievements: NA
Essential Bodywear
Essential Bodywear
Founded in 2003 by Carrie Charlick and Marcia Negro, Essential Bodywear is one of the most prominent direct selling companies in Michigan. The company has its headquarters in Commerce, Michigan.
The company has been manufacturing and distributing an array of innovative inner wear products for more than 20 years and has been features in the Oprah magazine and Nat’l TV. Essential is also a member of the direct selling association, ensuring legal compliance and quality of products being manufactured.
Country: USA
Website: www.essentialbodywear.com
Top Earners: NA
Products & Services: Women's clothing
Founder: Carrie Charlick
CEO: Carrie Charlick
Year Founded: 2003
Headquarters: Commerce Township, Michigan, USA
Achievements: NA
Discover how we build resilient businesses with advanced MLM functionalities
Direct selling in Michigan: Opening vast opportunities for modern entrepreneurs
The state’s economic growth and technological advancements is very impressive, providing a suitable environment for direct sellers. Moreover, it is one of the best places in the US for modern entrepreneurs to get started with network marketing. Whether it’s health, wellness, or beauty, the state provides a competitive landscape for sellers entering this arena.
Since more and more people are searching for flexible income options, these MLM companies in Michigan paves a way to stay ahead in the competitive market.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
MLM Growth Tools
Lead Generation
Generate the right leads, the right way. And convert them in your own way.
Distributor Engagement
Build trust. Create the bond. Seamless distributor engagement and beyond.
Team Building
Collaborate your efforts to build resourceful and productive teams.
Leave your comment
Fill up and remark your valuable comment.