Nestled as the world's fourth-largest continent, South America offers a unique blend of ancient traditions and modern influences. It stands out as a region where diverse cultures, languages, and customs meet. This rich diversity deeply influences how people perceive business opportunities in this part of the world. For many, these opportunities echo South America's collective aspiration for entrepreneurship and economic success, representing a pathway to continued growth and progress.
MLM companies in South America contribute significantly to this ongoing narrative of development, innovation, and transformation. Thanks to their extensive array of products and services. To support this point, let’s take Natura & Co as an appropriate example. This company includes brands like Avon and The Body Shop which offers a wide range of products, including skincare, body care, cosmetics, perfume, haircare, etc.
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List of top direct sales companies in South America
Here’s a list that provides an overview of the leading network marketing companies in South America, showcasing their growth and influence in the region.
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Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
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Continuing our discussion about Natura & Co, one of the top network marketing companies that has been around since 1969, it’s evident that they have maintained a strong presence within the industry. They achieved a revenue of $5300 million in 2023 and continue to uphold a robust position as one of the top MLM companies in South America.
The Brazilian direct selling market, in which Nature & Co is part of, holds the promise of better future by being one among the top 10 leading direct selling markets worldwide. Among the key players in this market, we have O Boticário, which reported a revenue of $995 million in 2023. This demonstrates how well-established companies in South America's direct selling sector are coming up with innovative business ideas and adapting to the changing attitudes of customers.
Turning our focus to Argentina, the direct selling sector has witnessed a remarkable 114.5% increase in sales. The sectors that are really making waves right now are direct selling health and wellness, beauty, and dietary supplements. This increase in demand can be explained by a few key reasons.
Increased focus on health-conscious lifestyles
Pursuit of physical and mental wellness
Desire for high-quality, trusted products
Direct selling industry in South America
Based on the findings of WFDSA 2023 retail sales, a remarkable 83% of the active participants in this industry are women with a strong determination to build their own businesses. Whether it's introducing unique products, connecting with prospective customers, leveraging social media marketing strategies, or tapping into market trends, these entrepreneurs are reshaping the way business is conducted in South America.
The seamless integration of direct selling with top-notch technology has been a key factor in empowering these enterprising women. They are now able to access ecommerce platforms, mobile apps, and innovative digital tools. It allows them to reach a broader customer base and drive sales like never before. This digital transformation has also opened doors toward new possibilities for distributors to bring in new customers and expand their businesses on a global scale.
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An overview of the top 10 MLM companies in South America
1. Natura & Co
Country : Brazil
Founder : Antonio Luiz Seabra
CEO : Fabio Barbosa
Products & Services : Beauty, household, personal care, skin care, solar filters, cosmetics, perfume & hair care
Top Earners : N/A
Website : www.natura.com.br
Achievements :
- Ranked #2 in 2024 DSN Global 100
- Ranked one of 2022's most ethical companies in the world by Ethisphere
- Recognized as one among the Best for the World™ B Corps of 2022
2. O Boticario
Country : Brazil
Founder : Miguel Krigsner
CEO : Fernando Modé
Products & Services : Cosmetics, personal care
Top Earners : N/A
Website : www.boticario.com.br
Achievements :
- Ranked #17 in 2019 DSN Global 100
- Best RFID Retail Implementation winner of 14th annual RFID Journal Awards
- O Boticário secured final position in International Highlight Award 2020
3. Belcorp
Country : Peru
Founder : Eduardo Belmont Anderson
CEO : Erika Herrero
Products & Services : Beauty
Top Earners : 1
Website : www.belcorp.biz/en
Achievements :N/A
4. Yanbal International
Country : Peru
Founder : Juan Fernando Belmont
CEO : Janine Belmont Dauelsberg
Products & Services : Cosmetics, beauty, jewellery
Top Earners : N/A
Website : www.yanbal.com
Achievements : N/A
5. Hinode Cosméticos
Country : Brazil
Founder : Francisco & Adelaide Rodrigues
CEO : Sandro Rodrigues
Products & Services : Perfumes, cosmetics, personal care, hair care, wellness
Top Earners : 3
Website : www.hinode.com.br
Achievements :
- Ranked #54 in 2024 DSN Global 100
- 2015 Award for Best Fragrance Creation from ABIHPEC
- 2016 Company of the Year by ABIHPEC
6. UP! Essência
Country : Brazil
Founder : Clarel Lopes
CEO : Clarel Lopes
Products & Services : Beauty, cosmetic, personal care
Top Earners : 1
Website : www.upessencia.com.br
Achievements : N/A
7. Polishop
Country : Brazil
Founder : Joao Appolinario
CEO : Joao Appolinario
Products & Services : Beauty, health & wellness, kitchen appliances
Top Earners : N/A
Website : www.polishop.com.br
Achievements :
- 1st Place in Complain season award Service Channel 2020
- 2nd Place in Complain season award Service Channel 2019
8. Destander International
Country : Argentina
Founder : N/A
CEO : Jose Montoya
Products & Services : Health, beauty, dietary supplements
Top Earners : N/A
Website : www.destander.com
Achievements :N/A
9. Legacy Global
Country : Peru
Founder : Jeff Blas, Yener Yobera & Jonathan Lozano
CEO : Jeff Blas
Products & Services : Energy drinks
Top Earners : N/A
Website : www.yosoylegacy.com
Achievements : N/A
10. Azenka
Country : Peru
Founder : N/A
CEO : Alexandro Braga
Products & Services : Beauty, cosmetics
Top Earners : N/A
Website : www.azenka.com.br
Achievements : N/A
Insights on MLM companies in South America
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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