During a night out in one of the lounge restaurants, an item on the menu caught my attention, Steak Au Poivre with Red Wine Pan Sauce. Being a foodie who loves trying new dishes, I was intrigued to know what, and how of the dish. The Chef, a French delicacy expert, explained that the dish is pepper steak with red wine pan sauce, broth, premium red wine, large chunk of butter simmered until they form a thick syrupy texture. The acid from the wine made the peppercorn-crusted rib-eye steak a dish to remember. Did you all drool? Well, I did when the Chef explained the recipe, and the dish is still in the books of one of the first dishes with wine I have ever relished.
From celebrations to business parties to casual gatherings, serving and consuming wines is a custom worldwide. While White wines are said to be for casual brunches, sparkling wines are for weddings and celebrations, Rosé wines are for picnics and barbeque parties and the list of wines for occasions goes on. So why do you think MLM wine businesses has evolved drastically in the past years? More than just a beverage, wines portray culture and depicts tradition, terroir, and craftsmanship bringing people from different walks of life together to celebrate the art of winemaking and the richness of its heritage.
Top wine MLM companies
Let us do a quick analysis of top wine MLM companies and their success strategies that got them to the top of the list.
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Epixel MLM Software
Source - businessforhome.org
Data updated in July 2024
*The above list is subject to market changes and modifications.
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The success saga of wine MLM companies
Pieroth Wein
CEO: Sebastian Potyka
Country: Germany
Founding Year: 1960
Annual Revenue 2023: $63 million
Pieroth Wein
CEO: Sebastian Potyka
Country: Germany
Founding Year: 1960
Annual Revenue 2023: $63 million
Founded in the year 1960, Pieroth Wein, the brand was born as a family winery in Burg Layen in Germany. The brand that produces premium wines, sparkling wines, champagnes, spirits, and juices has its prime focus on viticulture, which is the study of grapes including everything from wine production to fresh table grapes. This shows that Pieroth Wein does not consider wine a product for sale but a passion and a craft.
With over a thousand distributors to its credit and spread across five countries, the company has consistent revenue of $63 million since 2019.
Onehope Wine
CEO: Jake Kloberdanz
Country: USA
Founding Year: 2007
Annual Revenue 2023: $21 million
Onehope Wine
CEO: Jake Kloberdanz
Country: USA
Founding Year: 2007
Annual Revenue 2023: $21 million
Home to the United States and founded in the year 2007, what differentiates Onehope Wines from its competitors is its commitment to give back to its society. The company, through its foundation ensures access for all age groups to water, food, and education. Onehope donates 10% of each purchase to a cause of customer’s choice through a non-profit organization or a fundraiser program.
Credited as one of the best wine MLM companies, Onehope’s revenue score has been steady at $21 million from 2019 until 2023.
WineShop At Home
CEO: Jane Creed
Country: USA
Founding Year: 2005
Annual Revenue 2023: $16 million
WineShop At Home
CEO: Jane Creed
Country: USA
Founding Year: 2005
Annual Revenue 2023: $16 million
Headquartered in the Napa Valley, the American Viticultural Area, WineShop At Home is a legendary wine brand with over two decades of wine-making history. With over 50 labels under the brand, WineShop At Home produces award-winning, exclusive, and artisan wines. The brand believes that no two people would like the same cause there is a wine for every personality. With many varieties like sweet, bubbly, dry, crisp, smooth, supple, bold, and intense red wines, the brand promises a wine lifestyle, more than just wines.
Similar to its leading competitors in the market, WineShop At Home has revenue invariably at $16 million from 2020.
Traveling Vineyard
CEO: Richard Libby
Country: USA
Founding Year: 2010
Annual Revenue 2023: $10 million
Traveling Vineyard
CEO: Richard Libby
Country: USA
Founding Year: 2010
Annual Revenue 2023: $10 million
Yet another leading wine direct sales business, Traveling Vineyard was founded in the year 2010 with its headquarters in Massachusetts, United States. The brand ensures that its representatives are well educated and trained with the products they sell and hence, they launched Sommology, food and wine pairing educational resource in collaboration with American Master Sommelier, Eddie Osterland.
The brand that follows the party plan business model, Traveling Vineyard, had its revenue figure uniformly at $10 million for the past six years. A clear depiction of the brand’s consistency in building the business and keeping up with rising competition in the market.
Breathless Wines
CEO: Sharon Cohn
Country: USA
Founding Year: 2011
Annual Revenue 2023: $6 million
Breathless Wines
CEO: Sharon Cohn
Country: USA
Founding Year: 2011
Annual Revenue 2023: $6 million
A direct selling women-owned and operated business, Breathless Wines began its ‘sparkling’ story in 2011. Their range of signature sparkling wines is time-intensive and made in the traditional French method. Passed down from their mother, Breathless Wines is run by three sisters, whose passion and commitment to their business is well seen in the growth and success of the business.
Although the brand’s revenue was at $6 million in the year 2022 and 2023, there has been a significant growth in the past years through their innovative and promising business strategies.
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Fissata Wine
CEO: N/A
Country: USA
Founding Year: 2024
Annual Revenue 2023: $5 million
Fissata Wine
CEO: N/A
Country: USA
Founding Year: 2024
Annual Revenue 2023: $5 million
One of the youngest wine MLM businesses, Fissata Wine, was founded in 2024. Headquartered in the United States, the brand has a huge variety of collections from sweet wines, fissata, fissata blonde, double date, American wines, and red and white wines. Although young as a brand, Fissata Wines have set their marks high with a revenue rate of $5 million since its inception.
Scout and Cellar
CEO: Sarah Shadonix
Country: USA
Founding Year: 2017
Annual Revenue 2023: $2 million
Scout and Cellar
CEO: Sarah Shadonix
Country: USA
Founding Year: 2017
Annual Revenue 2023: $2 million
Clean-Crafted Commitment is the success slogan of Scout and Cellar, the premium coffee and winemaker headquartered in the United States. Founded in 2017, the brand ensures that from the vineyard to the bottles, every wine is crafted with purity and utmost care to cater to the diverse choices of customers across the world. This has helped Scout and Cellar to grow as a leading wine network marketing business within a very short span of time. This is also reflected in their 100% revenue growth from $1 million in 2022 to $2 million in 2023.
Conclusion
While the revenue of most of the wine direct sales companies stood still in the previous year, there has been no decline in the growth for veteran direct selling companies and startups alike. This growth pointer is a promise that encourages entrepreneurs to venture into the wine MLM business. This can help yield better growth and success by innovating new trends and strategies to captivate the market and building lasting customer relationships.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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