Business models thrive in Sweden, whether it be network marketing or multi-level marketing, due to the ideal innovative, sustainable, and internationally recognized setting that allows one to pursue a high quality of life. It is a common thing in a country that values cooperation and trust deeply. This combination of cultural values and economic stability makes Sweden the major focal point for many best MLM companies worldwide, offering huge opportunities for entrepreneurs whose objectives are fixed on entering into this sector of direct sales. Sweden is classified as a low penetration market that indicated 0.024% global market penetration rate in 2023. However, the contribution of Swedish direct sales market cannot be understated. The retail sales of Swedish direct selling market was $145 million with 70,342 direct sellers.
In this blog, the discussion will be based on the top MLM companies dominating direct sales in Sweden, together with all pertinent details.
List of top network marketing companies in Sweden
Check out the remarkable growth figures for the top MLM companies in Sweden across different direct sales sectors in 2024.
©
Epixel MLM Software
Source - Direct Selling Sweden
Data updated in August 2024
*The above list is subject to market changes and modifications.
Explore in-depth insights into the current top MLM companies to help you pinpoint the global direct sales leaders of 2024.
Explore the MLM leaders of 2024 in the Swedish direct sales industry
The list below puts together the top MLM companies in the direct selling industry of Sweden that have excelled in the field due to their stellar performance.
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway, known in full as "American Way," is a well-known company that specializes in multi-level marketing. Founded by Jay Van Andel and Rich DeVos back in the year 1959, this Michigan-based company made its entry in Sweden through a direct selling model. With a product line that boasts everything from health supplements to beauty goods and solutions for the home, Amway offers popular brands such as Nutrilite and Artistry.
The company holds a strong belief in the power of people to improve their lives through entrepreneurial opportunities, thereby facilitating personal and financial progress. Amway's commitment to nurture entrepreneurship is clearly visible through its core values focusing on partnership, integrity and personal responsibility.
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife is a premier multi-level marketing company for nutrition and wellness products. Herbalife initiated business in Sweden in the 1980s once it started expanding its business into Europe, which began in 1984. Herbalife Sweden Aktiebolag AB has its main branch in Stockholm. The various product lines, from health supplements to personal care products, are sold through independent distributors. Popular products are the flagship of Formula 1 Protein Drinks, known for effective weight management, and the Herbalife24 series of sports nutrition that supports the needs of athletes.
Herbalife envisions Sweden as a path to nourishing a healthier world and providing an alternative approach to lifestyle through nutrition, making people capable of taking responsibility for their lives. Herbalife offers a direct selling model that allows Swedes to create their own businesses by becoming independent distributors.
PM-International
CEO: Rolf Sorg
Country: Luxembourg
Founding Year: 1993
Annual Revenue 2023: $3,030 million
PM-International
CEO: Rolf Sorg
Country: Luxembourg
Founding Year: 1993
Annual Revenue 2023: $3,030 million
PM-International is a multi-level marketing company involved mainly in the dietary supplement and cosmetics business. It was founded by Rolf Sorg in Limburgerhof, Germany, in 1993. Subsequently, the company has expanded internationally—including business operations in Sweden—offering the prestigious line of FitLine products in health, fitness, and beauty. PM-International is well known for its quality assurance and advancement. The company engages in continuous research and development activities with nutritional science to further enhance its range of products.
The company's vision is to empower people with entrepreneurial opportunities by helping them become owners through establishing their own businesses as independent distributors. Apart from this, PM-International actively supports several sports teams and associations, hence further enhancing its commitment to healthy living and lifestyle in the community.
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Nu Skin is a leading company in the world of direct selling dealing in personal care and nutritional supplements. Nu Skin was founded in 1984 by Blake Roney, Sandie Tillotson, and Craig Jensen in Provo, Utah. Nu Skin beauty and wellness products promote innovation for personal care here in Sweden. The company is anchored on family values and the mission to improve lives. More than three decades later, these two things still drive the company's operation.
Part of Nu Skin's massive product portfolio is their globally recognized ageLOC line that battles the signs of aging, and then there are Pharmanex nutritional supplements that maintain health and well-being. The company's visionary concept is to enable people to benefit from business opportunities, driving its community of independent distributors who can build their own businesses through promoting Nu Skin's premium products.
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
Forever Living Products was founded in 1978 by Rex Maughan, based in Tempe, Arizona. It is one of the biggest network marketing companies known for its huge portfolio of wellness and beauty products closely related to aloe vera. In Sweden, Forever Living operates the subsidiary Forever Living Products Scandinavia AB and is considered the biggest direct selling company of health and skincare products in the region. The company has built a solid network of independent distributors throughout Sweden, Norway, Denmark, and Finland, championing high-quality Aloe vera products that proudly bear the IASC's Seal of Approval.
A corporate vision whereby Forever Living focuses on providing opportunities to people for entrepreneurship while ensuring customer satisfaction reflects its policy for a unique 90-day Customer Satisfaction Guarantee whereby customers can return products for a full refund if unsatisfied.
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
Mary Kay is an international cosmetics company with its headquarters in Dallas, Texas. It was founded in 1963 by Mary Kay Ash. Since it was established, it has become synonymous with direct selling and the promotion of women's rights. In Sweden, the company is very visible and has been so since the early 1990s. The company is into a variety of skincare and beauty products.
Mary Kay provides a great opportunity for starting one's professional career as an independent beauty consultant, enabling one to have one's own businesses by promoting excellent products. It is highly valued because of the emphasis on personal development and leadership training of consultants and fostering a very friendly and supportive atmosphere.
Oriflame
CEO: Anna Malmhake
Country: USA
Founding Year: 1967
Annual Revenue 2023: $811 million
Oriflame
CEO: Anna Malmhake
Country: USA
Founding Year: 1967
Annual Revenue 2023: $811 million
Oriflame was founded in the year 1967 by the Swedish entrepreneurs Jonas Af Jochnick and Robert Af Jochnick. The company remains firmly rooted in Sweden and offers a wide range of skincare, makeup, and wellness products. Innovation and sustainability are highly emphasized by the company, with a range of products manufactured in Sweden and a concern for the environment. Oriflame's vision is to empower people, especially women, toward financial independence and personal development by providing them with entrepreneurial opportunities and making the company a leader within the beauty industry in Sweden and elsewhere.
Juice Plus+
CEO: Travis Garza
Country: USA
Founding Year: 1970
Annual Revenue 2023: $400 million
Juice Plus+
CEO: Travis Garza
Country: USA
Founding Year: 1970
Annual Revenue 2023: $400 million
Juice Plus+ is a health and wellness company represented in Sweden through direct sales. The firm offers encapsulated fruit and vegetable juice concentrates and nutritional supplements. The philosophy of the company is to promote a healthy life worldwide. The company emphasizes certain advantages of its supplements; they are food and, therefore, generally do not cause side effects when combined with medication.
Growing from humble beginnings as a small direct sales company into a very successful, privately-owned health and wellness company operating in more than 25 countries, Juice Plus+ aims to inspire healthy living around the world. With such a mandate, it has established operations in Sweden.
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
LR Health & Beauty was founded in the year 1985 in Ahlen, Germany, and today is one of the largest direct selling companies for health and beauty. It has a varied product portfolio, including nutraceuticals, perfumes, everyday and anti-aging cosmetics, and innovative beauty gadgets. Since its inception, LR has also successfully expanded into 29 countries, including Sweden, where it has established a significant presence. The general vision of the company is to empower people through entrepreneurship and training, and that includes independent distributors.
LR Health & Beauty pays much attention to sustainability and social integration, trying to act positively within the framework of offering excellent health and beauty solutions to its customers in Sweden and beyond.
Life Plus
CEO: Alodeep Sanyal
Country: USA
Founding Year: 1992
Annual Revenue 2023: $210 million
Life Plus
CEO: Alodeep Sanyal
Country: USA
Founding Year: 1992
Annual Revenue 2023: $210 million
Founded in 1992, Life Plus is a global enterprise dealing in health and wellness. It deals with the latest dietary supplements and health products. With a very strong stance taken in Sweden, Life Plus has established itself with a string of scientifically developed products that provide a wholesome boost to overall well-being. The company thus strongly stresses that the integration of products with both nature and science will thus render them effective and safe for use by customers.
Life Plus functions as a direct selling company that gives people the opportunity to be their own boss, offering their products to raise awareness about health well-being and provide self-employment and income growth.
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Direct sales in Sweden
The direct selling market in Sweden has various product categories that contribute to the growth of direct selling in the country. The two most popular product categories include wellness (61%) and cosmetics and personal care (29%). Other categories with lower market share include home care (3%) foodstuff and beverages (2%), books, toys and stationery (2%).
Innovation, trust, and sustainability together make a forceful platform for MLM companies to work out in Sweden. The peculiarity of the country's cultural and economic features has attracted some big players in direct sales, thereby opening wide possibilities for both veterans and freshmen. Be it from the point of view of a business opportunity or involvement in a growing network, MLMs that top the list in Sweden have a very promising path to direct sales success. With growth within the industry on the rise, keeping an eye on the players at the center may be just about the first step towards nurturing a successful future in direct sales.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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