A lower tax-rate system, simple and straightforward company registration processes, growth-focused business environment, and what more could entice a direct selling business to kickstart its operations in Hong Kong. Considered as one of the most business-friendly countries in the world, Hong Kong’s free trade policy and close proximity to the People’s Republic of China makes it an ideal gateway to invest in PRC markets, which has huge business potential.
Hong Kong MLM businesses are well established and has a wide array of products and services contributing massively to the global direct selling economy. The strong anticorruption system and free trade policy allowing importing and exporting of goods without stringent restrictions makes Hong Kong direct selling a brilliant opportunity for both new business and experienced business owners.
Top direct selling businesses in Hong Kong and their varying sales figures
Hong Kong direct sales is rich with leading MLM businesses operating in their region. From veteran brands like Amway and Herbalife to new-age brands like Infinitus and Perfect China, Hong Kong network marketing sector is thriving fast and strong.
A quick analysis of top MLM businesses in Hong Kong and their growth graph.
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Epixel MLM Software
Source - DSA of Hong Kong
Data updated in November 2024
*The above list is subject to market changes and modifications.
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Hong Kong direct sales market trends 2023
According to the 2023 WFDSA report, direct sales customers in Hong Kong expressed their preference for shopping online rather than walking into a physical store for the convenience it offers and the opportunity to explore trending products. Hong Kong’s spending trends are inspired by its soft economy where customers spend on fewer or less expensive products.
2023 saw a steady fall in the number of preferred customers in Hong Kong to 83,000 from 95,000 in 2022. So was the number of independent representatives, which saw a 1% decline marking 233,000 representatives in 2023. However, number of active representatives totaled to 90,000 marking an 8% increase. The report also highlights that Hong Kong falls under the mid penetration category with a penetration of 0.094%.
Direct selling companies in the region are focusing on attracting the younger generation by integrating marketing strategies that reflect their interests. Also, Hong Kong MLM businesses are aiming at building value-based business models prioritizing ESG (environmental, social, and governance) principles. Hong Kong direct selling businesses also needs to focus on growth opportunities than just income like personal development and community benefits to stay at par with changing customer demands and market trends.
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Despite the global decline, Hong Kong MLM companies consistently maintaining their revenue levels over the years and striving to not give up to the fall is a clear example of the direct selling resilience in the region. A fertile land for small or large business, Hong Kong serves as an example for how direct selling companies irrespective of their sizes creates waves in the direct selling growth map with their impactful strategies and advanced innovations.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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