South Africa is often credited as the "Rainbow Nation." To a great extent, the country is flourishing with a very diverse economic scene that is highly favorable for entrepreneurial activities, such as multi-level marketing (MLM). The developing middle class, increased internet access and abundant use of social media create a perfect setting for MLM companies.
Direct selling in South Africa has grown significantly and greatly contributes to the global retail market. This growth is controlled and facilitated through the right legal framework, which enforces equity while creating opportunities for individuals to grow their businesses.
Top multi-level marketing companies in South Africa
Find out which are the top MLM companies changing the direct selling face of South Africa in 2024.
©
Epixel MLM Software
Source - Direct Selling Association of South Africa
Data updated in November 2024
*The above list is subject to market changes and modifications.
Review of a comprehensive list of the top 100 MLM companies that are standing out around the world.
South Africa's next big things in direct selling
Here are some of the best MLM businesses that are currently transforming direct sales in South Africa. These companies have very impactful initiatives and are characterized by pursuing excellence, which, in return, has brought about very phenomenal contributions to the industry.
Amway South Africa
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway South Africa is part of the global Amway network, known for its globally accepted wide range of products such as health supplements, beauty items and even household essentials. Founded in 1959 in the United States, Amway operates on a business concept that allows individuals to work as independent distributors. The company focuses highly on individual development and entrepreneurship, providing the distributors with all the details on training and processes for success.
What appeals to South African consumers for Amway's commitment to quality and sustainability is the health and wellness products.
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife is one among the significant players in South Africa's MLM market, offering a range of nutritional products related to weight management and wellness. Herbalife originated in the United States in 1980 with encouragement to sellers to sell the products in addition to having sales team recruits. Corporate culture and further employee engagement are mainstream aspects that are followed by Herbalife as it maintains a strong brand presence in South Africa.
Despite occasional questioning surrounding health claims, the company remains successful due to its community-centric approach and solid reputation.
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
Forever Living Products is an MLM company remarkable for the fact that it specializes in aloe vera-based products and products used for health and beauty purposes. It started in 1978 in the USA and built a loyal clientele in South Africa with the approach of emphasizing natural wellness. Its portfolios range from dietary supplements through to skincare solutions and personal care products. Forever Living, with its stance on sustainability and ethical sourcing, is consistent with South African values that help to make customers associate with it as well.
Tiens
CEO: Li Jinyuan
Country: China
Founding Year: 1995
Annual Revenue 2023: $435 million
Tiens
CEO: Li Jinyuan
Country: China
Founding Year: 1995
Annual Revenue 2023: $435 million
Tiens is an indigenous company that harmonizes the traditional Chinese approaches with innovative health care products. Formed in 1995, Tiens remains thriving in South Africa through some of its nutrition supplements and personal care products. The real focus the company puts in really attracts the buyers who take care of their health. Tiens remains to be promoting personal development and financial freedom by forming distributor circles.
New Image Group
CEO: Rod Taylor
Country: New Zealand
Founding Year: 1984
Annual Revenue 2023: $434 million
New Image Group
CEO: Rod Taylor
Country: New Zealand
Founding Year: 1984
Annual Revenue 2023: $434 million
New Image Group, from New Zealand, specializes in natural supplement health. The company has started operations with distribution operations here in South Africa since 1984. Its emphasis within its product offerings is on "the need to promote overall well-being." Thus, New Image in South Africa would play on quality and innovation for health-conscious patrons, by distributing with substantial training for an entrepreneurial approach.
NeoLife
CEO: Kendra Brassfield
Country: USA
Founding Year: 1958
Annual Revenue 2023: $140 million
NeoLife
CEO: Kendra Brassfield
Country: USA
Founding Year: 1958
Annual Revenue 2023: $140 million
NeoLife, founded in the USA in 1958, specializes in whole food-based nutritional supplements aimed at promoting optimal health. The NeoLife mission revolves around scientifically-backed products designed to encourage healthy lifestyles. In South Africa, NeoLife has established a loyal network of distributors who focus on educating consumers about nutrition and wellness, building trust through informed selling practices.
Mannatech
CEO: Landen Fredrick
Country: USA
Founding Year: 1993
Annual Revenue 2023: $132 million
Mannatech
CEO: Landen Fredrick
Country: USA
Founding Year: 1993
Annual Revenue 2023: $132 million
Mannatech is for sure one of the more well-known glyconutritional supplement companies, which supports general well-being in humans. Established back in 1993 in the USA, Mannatech introduced products in South Africa not so long ago, targeting a health-conscious market. Since it emphasizes research and development, scientifically supported products provide the guarantee factor for the company. Its entrepreneurial opportunities also support flexibility for South Africans in having a nice side income.
Edmark International
CEO: Sam Low Ban Chai
Country: Malaysia
Founding Year: 1986
Annual Revenue 2023: $52 million
Edmark International
CEO: Sam Low Ban Chai
Country: Malaysia
Founding Year: 1986
Annual Revenue 2023: $52 million
Edmark International is a Malaysian MLM company that specializes in health foods and dietary supplements. Being in existence for over two decades since 1984 helped the company venture into the South African market and get followers from a health-focused consumer base. In creating a collaborative environment, Edmark emphasizes distributor support and community engagement, thus contributing to personal and financial growth. Moreover, Edmark proves its quality and customer satisfaction that subsequently acts as a good reputation anchor.
Discover how we build resilient businesses with advanced MLM functionalities
The supportive regulations with evolving market conditions ensure that the South Africa MLM industry is growing further. Network marketing companies are on great tracks to extend further since most people take up direct selling entrepreneurial opportunities. Social media has emerged as a paramount marketing and sales tool, and hence the sector's probable future for upholding the same makes South Africa a good destination for local and international MLM enterprises.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
MLM Growth Tools
Lead Generation
Generate the right leads, the right way. And convert them in your own way.
Distributor Engagement
Build trust. Create the bond. Seamless distributor engagement and beyond.
Team Building
Collaborate your efforts to build resourceful and productive teams.
Leave your comment
Fill up and remark your valuable comment.