Finland is a Nordic country with scenic beauty located in northern Europe. The Finns are widely known for their open-mindedness and punctuality. Despite being a remotely located country with extreme climate, Finland has made significant contributions to the technology sector with its innovations.
The Finland’s direct selling industry forms a part of the larger European direct selling market. In 2023, Finland direct sales market generated an annual revenue of $101 million in retail sales. The Finnish direct sales market has been spotted with consecutive declines along a 3-year period with a CAGR of –9.3%. The annual change in growth rate in 2023 was a reported –6.5%.
However, many of the top MLM companies have established themselves so well in the Finland direct sales market with Amway, Herbalife and PM International leading the market.
List of top MLM companies in Finland direct sales
The table covers the details and growth insights of the top multi-level marketing companies operating in the Finland direct selling market.
©
Epixel MLM Software
Source - Finnish Direct Marketing Association
Data updated in December 2024
*The above list is subject to market changes and modifications.
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Exploring the top network marketing companies of Finland
1. Amway
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded : 1959
Headquarters : Ada, Michigan, USA
Achievements:
- Ranked #1 in the 2024 DSN Global 100
- Awarded the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award
- Amway Nutrilite and eSpring named the Most Trusted Brands of 2022
2. Herbalife
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded : 1980
Headquarters : Los Angeles, California, USA
Achievements:
- Ranked #3 on the DSN Global 100 list for 2024
- Earned a Guinness World Records™ title with the 2024 Global Workout Event
- Awarded the Direct Selling Association's Excellence in Business Award
3. PM International
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded : 1993
Headquarters : Schengen , Luxembourg
Achievements:
- Ranked #6 in 2024 DSN Global 100
- Received the International Bravo Growth Award 2024
- Recognized for the Highest international growth in 2022
4. Forever Living Products
Country: USA
Website: www.foreverliving.com
Top Earners: 16
Products & Services: Rex Maughan
Founder: Gregg Maughan
CEO: Anna Malmhake
Year Founded : 1978
Headquarters : Scottsdale, Arizona, United States
Achievements:
- 2023 Global Green Beauty Awards
- 2023 Nourish Awards
- Winner of the SITE Crystal Award 2022
5. Oriflame
Country: Sweden
Website: www.oriflame.com/
Top Earners: NA
Products & Services: Beauty and personal care products
Founder: Jonas af Jochnick , Robert af Jochnick
CEO: Anna Malmhake
Year Founded : 1967
Headquarters : Schaffhausen, Switzerland, Europe
Achievements:
- Ranked #19 in DSN Global 100 2024
6. Juice Plus+
Country: USA
Website: www.juiceplus.com
Top Earners: 4
Products & Services: Essential Oils, Nutritional Supplements
Founder: Jay Martin
CEO: Travis Garza
Year Founded : 1970
Headquarters : Collierville, Tennessee
Achievements: NA
7. Zinzino
Country: Sweden
Website: www.zinzino.com/site/se/en-gb/
Top Earners: 15
Products & Services: Omega Supplements , Weight Management
Founder: Finn Ørjan Sæle, Hilde Rismyhr Sæle
CEO: Dag Bergheim Pettersen
Year Founded : 1970
Headquarters : Frölunda, Gothenburg, Sweden
Achievements:
- Ranked #48 in DSN Global 100 2024
8. NeoLife
Country: USA
Website: www.neolife.com/
Top Earners: NA
Products & Services: Haircare/Hair Accessories, Health/Fitness/Wellness, Homecare, Nutritional Supplements
Founder: Jerry Brassfield
CEO: Kendra Brassfield
Year Founded : 1958
Headquarters : Santa Clara, California
Achievements: NA
9. Magnetix Wellness
Country: Germany
Website: https://magnetix-wellness.com/en/
Top Earners: NA
Products & Services: Jewelry & Wellness Products
Founder: Petra Döring
CEO: Petra Döring
Year Founded : 1999
Headquarters : Frankfurt, Germany
Achievements: NA
Accelerated by purpose and unified by quality these MLM companies in Finland have created a niche of their own in the Finland direct sales market. Even with declines in revenue, these companies have never compromised on delivering their best innovations in Finland. Direct selling industry must also be impacted by the growing gig economies and other additional income opportunities such as ecommerce, influencer marketing and subscription box services.
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Establishing in the Finland direct sales market will require a deeper understanding of the factors that impact success and performance of businesses and the entrepreneurship interests of the Finns.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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