Finland is a Nordic country with scenic beauty located in northern Europe. The Finns are widely known for their open-mindedness and punctuality. Despite being a remotely located country with extreme climate, Finland has made significant contributions to the technology sector with its innovations.
The Finland’s direct selling industry forms a part of the larger European direct selling market. In 2023, Finland direct sales market generated an annual revenue of $101 million in retail sales. The Finnish direct sales market has been spotted with consecutive declines along a 3-year period with a CAGR of –9.3%. The annual change in growth rate in 2023 was a reported –6.5%.
However, many of the top MLM companies have established themselves so well in the Finland direct sales market with Amway, Herbalife and PM International leading the market.
List of top MLM companies in Finland direct sales
The table covers the details and growth insights of the top multi-level marketing companies operating in the Finland direct selling market.
# | Company | Country | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|---|
1 | Amway | USA | 7,700 | 8,100 | -5% | 1959 |
2 | Herbalife | USA | 5,100 | 5,200 | -2% | 1980 |
3 | PM International | Luxembourg | 3,030 | 2,550 | 19% | 1993 |
4 | Forever Living Products | USA | 1,800 | 1,800 | 0% | 1978 |
5 | Oriflame | Sweden | 811 | 989 | -18% | 1967 |
6 | Juice Plus+ | USA | 400 | 495 | -19% | 1970 |
7 | Zinzino | Sweden | 168 | 144 | 17% | 2005 |
8 | NeoLife | USA | 140 | 140 | 0% | 1958 |
9 | Magnetix Wellness | Germany | 5 | 5 | 0% | 1999 |
©
Epixel MLM Software
Source - Finnish Direct Marketing Association
Data updated in December 2024
*The above list is subject to market changes and modifications.
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Accelerated by purpose and unified by quality these MLM companies in Finland have created a niche of their own in the Finland direct sales market. Even with declines in revenue, these companies have never compromised on delivering their best innovations in Finland. Direct selling industry must also be impacted by the growing gig economies and other additional income opportunities such as ecommerce, influencer marketing and subscription box services.
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Establishing in the Finland direct sales market will require a deeper understanding of the factors that impact success and performance of businesses and the entrepreneurship interests of the Finns.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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