The creation of Europe is an ongoing narrative. Thanks to its unique physical geography that has nurtured a civilization unlike any other. Despite its internal diversity, Europe has consistently functioned as a realm with its own identity throughout the pages of time. To cite the phrase from Christopher Marlowe— “infinite riches in a little room.”
This boundless richness has brought home thrilling business opportunities within the region’s modest space. Amidst the dynamic terrain of European business, some of the top MLM companies have left an indelible mark as powerful drivers of entrepreneurship, economic growth, and personal empowerment.
Take PM-International, for instance, painting a more positive picture with a 19% growth as its numbers climbed from $2.55 billion to $3.03 billion between the years 2022 and 2023 respectively. On these grounds, the thriving legacy of direct selling Europe is a testament to the undying human desire to connect, succeed, and shape a brighter future together.
List of top direct selling companies in Europe
Presented below is a table of front-running direct selling companies in Europe highlighting their diverse array of revenue streams and sectors that are presently attracting substantial attention.
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Epixel MLM Software
Data updated in May 2024
Source - businessforhome.org
*The above list is subject to market changes and modifications.
Gain valuable insights into the top direct selling companies that have achieved exceptional results on a global scale.
The landscape of top direct selling companies in Europe comes to life through these insightful MLM statistics, offering a glimpse into their commendable contributions and market presence. With a legacy dating back to 1883, Vorwerk has demonstrated resilience in the sector which is evident with a revenue of $4.2 billion in 2023. It is a reminder of how MLM marketing strategies ensure sustained success and an enduring sense of customer trust.
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Meanwhile, the ascent of Utility Warehouse - Telecom Plus, which entered the scene in 2003, is striking with a remarkable 47% revenue surge from $2.03 billion to $2.99 billion between 2022 and 2023. However, the well-established presence of Oriflame since 1967 encountered a minor setback, transitioning from $0.98 billion to $0.81 billion.
Notably, while some cosmetics and personal care companies have experienced sales decline in 2022, companies specializing in health and wellness, financial services, nutritional supplements, home improvement, and utilities have managed to maintain robust performance. This resilient response underscores the industry’s ability to navigate emerging challenges effectively.
An overview of the top 10 MLM companies in Europe
1. Vorwerk
Country: Germany
Founder: Carl & Adolf Vorwerk
CEO: Fredrik Lundqvist
Products & Services: Household appliances, fitted kitchens & cosmetics
Top Earners: N/A
Website: www.vorwerk.com
Achievements:
- Ranked #5 in 2023 DSN Global 100
- Winner of the World-Famous UX Design Award 2022
- Winner of the Red Dot Award in the Brands and Communication Design Category 2022
2. PM International
Country: Luxembourg
Founder: Rolf Sorg
CEO: Rolf Sorg
Products & Services: Food supplements, cosmetics
Top Earners: 112
Website: www.pm-international.com/en/
Achievements:
- Ranked #8 in 2023 DSN Global 100
- Winner of the Bravo International Growth Award 2022
- Recognized for the Highest international growth in 2022
3. Utility Warehouse - Telecom Plus
Country: UK
Founder: N/A
CEO: Andrew Lindsay
Products & Services: Energy, broadband, mobile,insurance
Top Earners: 1
Website: www.utilitywarehouse.co.uk
Achievements:
- Ranked #10 on DSN Global 100 List
- Utilities Brand of the Year, 2020
- Five Star Rated Home Insurance, 2022
4. Oriflame
Country: Sweden
Founder: Jonas and Robert af Jochnick
CEO: Magnus Brannstrom
Products & Services: Cosmetics
Top Earners: 26
Website: www.oriflame.com
Achievements:
- Oriflame awarded as #11 in the 2019 Direct Selling News’ Global 100
5. Lux International
Country: Switzerland
Founder: Axel Wenner-Gren and Sven Carlstedt
CEO: Christian Beck
Products & Services: Household appliance
Top Earners: N/A
Website: www.luxinternational.com
Achievements:N/A
6. Chogan
Country: Italy
Founder: N/A
CEO: Michelangelo Paradiso
Products & Services: Beauty,cosmetics,health
Top Earners: 60
Website: www.chogangroup.com
Achievements:N/A
7. LR Health and Beauty
Country: Germany
Founder: Helmut Spikker, Achim Hickmann
CEO: Andreas Laabs
Products & Services: Beauty, health
Top Earners: 6
Website: www.lrworld.com
Achievements:
- Ranked #34 in 2023 DSN Global 100
- Winner of the German Brand Award 2023
8. Prowin international
Country: Germany
Founder: Gabi, Ingolf Winter and Stefan Schäfer
CEO: Ingolf Winter
Products & Services: Home care, wellness, pet care
Top Earners: N/A
Website: www.prowin.net
Achievements:
- Recognized as a climate-neutral company in 2021
- Received Digital Business Award by Network Career in 2020
9. Greenway Global
Country: Czechia
Founder: Maria And Piero Sbrizzi
CEO: Leonid Morgunov
Products & Services: Car dealerships
Top Earners: N/A
Website: new.mygreenway.eu
Achievements:N/A
10. Just International
Country: Switzerland
Founder: Marcel Jüstrich
CEO: Heinz Moser
Products & Services: Personal care,cosmetics,household, health care
Top Earners: N/A
Website: www.just.ch
Achievements:N/A
Direct selling industry in Europe
According to the WFDSA report, among the 34 active markets in Europe, half of them exhibited growth between 2020 and 2023.
By analyzing a four year growth period which is from 2019-2023, we can derive the following insights:
Europe shows an overall growth rate of 8.6% in 2019-2023 period.
Retail sales grew by 1.6% and reached $33,824 million in 2020 despite the challenges caused by the pandemic.
With a 4.4% growth and $35,298 million, 2021 witnesses a growth.
2022 saw a decline of 1.0% with retail sales $34,958 million and this is the only year across the four-year period which faced a decline.
2023 witnessed agrowth of 3.4% to reach $36,149 million.
Europe holds 6 out of the 24 billion dollar direct sales markets and they are Germany, Italy, France, Russia, UK, and Poland. Here is a snapshot into their performances.
With a growth rate of 5.1% Germany ranks #2 among the global billion dollar markets.
France stands at #9 with a decline in growth rate of –1%.
Italy ranks #12 with a growth rate of 3.3%.
Russia held its position at #19 even with a decline rate of –1.7%.
With a growth rate of 3.4%,United Kingdom ranked #20 in the list.
With a growth rate of 1%,Poland ranks #21 which showcased that the country has a also growth potential for direct selling business model.
This ongoing trend shows how millennials are interested in entrepreneurial opportunities, have access to high-quality products, and foster meaningful relationships within their communities.
Insights on direct sales companies in Europe
The rise of the Europe MLM companies has introduced high-quality products and new opportunities in the lives of its citizens. While these top MLM companies in Europe promise avenues to financial independence and personal growth, they have also been instrumental in contributing to sustainability and fostering meaningful relationships within their communities.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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