Situated in the heart of Europe, the country of Slovenia shows how a nation can embrace and promote the importance of protecting nature. This beautiful, little country has set an example with its dedication to sustainability and eco-friendly practices embedded in daily life. Slovenians are indeed known to be friendly and warm-hearted, but what also comes with this is their entrepreneurial spirit. Thus, the rise of top MLM companies in Slovenia.
The direct selling business has gained ground in Slovenia, given the country's current economic conditions coupled with the confidence consumers have in MLM companies. Internationalization is increasingly taking place, and the consumer market is growing in Slovenia. This growth can be seen in WFDSA’s global retail sales report where Slovenia experienced a 6.4% year-over-year sales change in 2023. Thus, making it a very strategic destination for MLM companies that are looking forward to extending their operations.
List of top network marketing companies in Slovenia
Here’s a list of some of the top network marketing companies in Slovenia. This table specifies important data of their growth rate, when they were founded, and the revenue brought in. This information provides a clear picture of how these companies are performing and their role in Slovenia's direct selling market.
©
Epixel MLM Software
Source - Direct Selling Association of Slovenia
Data updated in October 2024
*The above list is subject to market changes and modifications.
Discover the strategies behind the top 100 MLM companies as they score significant growth and reshape the direct selling industry.
Overview of top direct selling companies in Slovenia
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway is one of the largest direct selling companies in the world. It was founded way back in 1959 in Ada, Michigan, and has been a leader in the direct selling business industry for over sixty years. The company’s strong commitment towards quality products and business opportunities resonates very well with the Slovenian customers and individuals looking forward to starting their own businesses.
In Slovenia, they provide quality products from personal care and home care to nutrition and beauty. Focus on innovation and the delivery of value has made Amway a favorite among customers there. Despite revenue going down by 5%, Amway is already working on new growth strategies to increase its presence in Slovenian direct selling.
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife has been greatly trending in Slovenia, as the company is a major player in MLM health and wellness that resonates well with local customers. To add, there's the Herbalife Experience Center in Ljubljana, Slovenia. Here customers and distributors could try out their products and wellness programs.
Among such star products is the Formula 1 Nutritional Shake Mix, which assures people of maintaining a balanced diet while working towards their health goals. And it's not only a local favorite—Herbalife raked in an astonishing $1,068.80 million in sales in the EMEA region in 2023. Overall, Herbalife is committed to the process of being the kind of personal support system in order to empower individuals in making their wellness dreams in Slovenia and everywhere else.
Oriflame
CEO: Anna Malmhake
Country: Sweden
Founding Year: 1967
Annual Revenue 2023: $811 million
Oriflame
CEO: Anna Malmhake
Country: Sweden
Founding Year: 1967
Annual Revenue 2023: $811 million
Oriflame is one of the largest MLM companies in Slovenia, offering beauty products, and its wide variety of world-class beauty products, just do not lack in variety. And so, the company had a remarkable revenue for 2023 of $811 million. The company offers great opportunities for Slovenians who are willing to build up their MLM business.
The real beauty of this company lies in its devoted sustainability and social responsibility. Its eco-friendly practices really resonate with customers in Slovenia, who tend to appreciate brands with interest in the environment. This is a perfect combination of high-quality products with a notion of making a difference, so Oriflame has built strong customer base ranging from beauty seekers to aspiring entrepreneurs in Slovenia.
NeoLife
CEO: Kendra Brassfield
Country: USA
Founding Year: 1958
Annual Revenue 2023: $140 million
NeoLife
CEO: Kendra Brassfield
Country: USA
Founding Year: 1958
Annual Revenue 2023: $140 million
NeoLife, based in California, has become recognized as a brand within this sphere of health and wellness field, especially in Slovenia. They offer nutritional supplements backed by science which may have sealed the brand in the hearts of health-conscious Slovenians. The fact that the company is steadily growing in the country speaks for itself.
Sure enough, "new life" does indeed stand for what "NeoLife" means in their products, but building a community is just as much at the heart of their mission. NeoLife in Slovenia is all about bringing the people together, sharing their stories as they embrace a lifestyle of health and energy.
Adriatikus Group
CEO: Andrej Mlinšek
Country: Slovenia
Founding Year: 1995
Annual Revenue 2023: $2 million
Adriatikus Group
CEO: Andrej Mlinšek
Country: Slovenia
Founding Year: 1995
Annual Revenue 2023: $2 million
Adriatikus Group is a familiar name in MLM Slovenia, known for top-notch consumer goods. The company had long been focused on expansion into Central and Eastern Europe, hence the results. In 2023, the Group reached an all time peak, with a 100% turnover and revenue reaching $2 million when compared to the previous year.
One of their most successful brands is the Adriatikus focused on innovative cleaning systems and air fresheners. Their Adriatikus Publishing House brings to market a wide variety of books. RO-SA makes up the group, specializing in cosmetics tailored for various consumer needs of the region. This is how they hold their position as industry leaders by expanding their product line and reaching out to new customers.
New Hope Global
CEO: Dino Nedelko
Country: Slovenia
Founding Year: 2014
Annual Revenue 2023: $1 million
New Hope Global
CEO: Dino Nedelko
Country: Slovenia
Founding Year: 2014
Annual Revenue 2023: $1 million
New Hope Global certainly makes a difference in the MLM Slovenia market with unique innovative products, as well as taking a community approach to the region. NH offers high-quality wellness products to its Slovenian customers and coaches them toward a sound financial future through its finance and investment offerings. Their skills and education product line are all about providing tools for personal and professional growth.
As of 2023, their yearly revenue had broken the phenomenal figure of $1 million. With this in their bags, the company’s now aiming to embrace AI and the emerging technologies to adapt to the fast-changing market.
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Slovenia is on the brink of great opportunities for MLM businesses. WFDSA reports around 19,134 distributors are actively driving the market today. The country’s open mindset to embrace new ventures makes it an ideal spot for businesses to grow in that region. Statista reports that the digital commerce market in Slovenia will reach approximately 1.63 million users by 2028. As more consumers turn to digital platforms, it’s a golden chance for MLM companies to innovate and connect.
Slovenia is truly a place to watch in the coming years!
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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