Beyond companionship, pets offer unconditional love and emotional support to their owners. People in turn reciprocate their love for their pets by caring for their physical and emotional wellbeing. This simple yet in-depth connection has given birth to an expansive industry whose market size in 2023 alone was $246 billion and is projected to grow from $259.37 billion in 2024 to $427.75 by 2032.
The pet care industry caters to the needs of pet owners through a wide range of products such as food, wearables, toys, nutritional supplements, and others. In the global pet care market, companies that adopted the multi-level marketing model fared pretty well with their unique marketing strategies and consistent product quality. Let’s look the top pet care MLM companies that have got a firm hold in the market.
List of top pet care MLM companies
These pet care MLM companies have showcased great potential to contribute to the overall revenue generated by the global pet care industry. These growing companies are expected to compete with the top MLM companies soon.
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Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
Explore which other sectors are leading the direct selling industry in the top 100 MLM companies list.
An overview of pet care MLM companies
Faberlic
Country : Russia
Revenue 2023: $346 million
Year Founded : 1997
Faberlic
Country : Russia
Revenue 2023: $346 million
Year Founded : 1997
Faberlic is a Russian direct sales company established in the year 1997. It serves the Russian market with products from personal care, cosmetics, health, fashion, household, and pet care categories. Marking 26 years in the direct sales industry, Faberlic has over 1000 products in every catalog. Operating in the direct sales model, the company has over 2,100,000 distributors selling its products in the Russian direct sales market.
Pet care range of products include shampoos, leave-in conditioners, paw and fur cleaners, cleaning wipes, etc. Each product is uniquely formulated according to the fur type and skin of different pet friends. Faberlic in cooperation with Russian Universities and global research centers has 34 scientific patents and more than 200 unique formulas.
The annual revenue of Faberlic in 2022 was $366 million showing a slight decline of 9% from the previous year. However, the company has marked a prominent place in the Russian pet care industry with its community support programs. The company has been supporting the “Dogs as Assistants” foundation where dogs are trained to assist children with special needs. Faberlic contributes a part of their sales as donation to the cause.
proWIN International
Country : Germany
Revenue 2023: $283 million
Year Founded : 1995
proWIN International
Country : Germany
Revenue 2023: $283 million
Year Founded : 1995
The company based in Germany, has a premium brand for pet care products called NATINA. proWIN International provides pet lovers with species-appropriate, natural pet food taking into consideration the nutritional requirements of each pet species. This certified German MLM pet company manufacturers quality pet food without using preservatives, artificial colors, or flavors. In addition to this, the company provides everyday pet care products and delicious treats.
The revenue of proWIN International has seen a year-over-year growth of 18%, marking $283 million in 2022. This has made proWIN International one of the top MLM companies in the German direct sales market.
LifeVantage
Country : USA
Revenue 2023: $211 million
Year Founded : 2003
LifeVantage
Country : USA
Revenue 2023: $211 million
Year Founded : 2003
The US-based company has an innovative product line of wellness supplements and pet care products, making one of the leading MLM pet care companies in the world. Founded in the year 2003, LifeVantage has an expansive network of distributors strengthening the company’s presence in United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium and New Zealand markets. The company also sells its products in China through ecommerce model.
Backed by nutrogenomics, all LifeVantage products including their pet care range are scientifically validated for quality. In their pet care range of products, Petandim for Dogs is a premium product that help dogs combat oxidative stress.
Looking into the growth trajectory of the brand, we see a 6% revenue decline from $220 million in 2021 to $206 million in 2022.
PawTree
Country : USA
Revenue 2023: $25 million
Year Founded : 2012
PawTree
Country : USA
Revenue 2023: $25 million
Year Founded : 2012
Roger Morgan, the founder of pawTree, has over fifteen years of experience as a CEO in the pet care industry and holds a PhD in Animal Science and Pet Nutrition. He collaborated with a team of veterinarians to formulate quality MLM food products, toys, and training accessories for pet animals. The company also support pet parents with customized nutrition plans and natural recipes.
pawTree is a US-based social selling company that offer earning opportunities through a commission-based system. Established in the year 2012, pawTree grew through its network of independent sellers to accumulate annual revenue of $19 million in 2022. The company claims that 85% of its sales comes from repeat purchases made by its customers.
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Reico Vital
Country : Germany
Revenue 2023: $18 million
Year Founded : 1992
Reico Vital
Country : Germany
Revenue 2023: $18 million
Year Founded : 1992
A family business in the MLM pet care industry, Reico Vital (The Reico & Partner Vertriebs GmbH ) manufactures pet food and nutritional supplements for cats, horses, dogs, etc. Based in the Allgäu region of Germany, Reico Vital was founded by veterinary practitioner Mr. Konrad Reiber in 1992. The company capitalizes on his 50 years of experience in developing nutritional supplements.
“The goal of Reico & Partner Vertriebs GmbH is to bring soil, plants, animals and humans into their mineral balance with the Reico Vital System, thus creating the best possible condition for life.”
Reico Vital has accumulated an annual revenue of $20 million in 2021 and 2022 consecutively.
CTFO
Country : USA
Revenue 2023: $10 million
Year Founded : 2015
CTFO
Country : USA
Revenue 2023: $10 million
Year Founded : 2015
This US-based MLM pet company was set up in the year 2015 and manufactures CBD products for pets. Their products fall under health, anti-aging, and nutrition and MLM weight loss categories. The company manufactures both CBD and non-CBD products for dogs, cats, and pet birds.
The company provides home business opportunities with free and paid starter packages. With $10 million in annual revenue for two consecutive years, 2021 and 2022, CTFO is one of the many MLM pet care companies operating in the US.
Life Abundance
Country : USA
Revenue 2023: $7 million
Year Founded : 1999
Life Abundance
Country : USA
Revenue 2023: $7 million
Year Founded : 1999
Life Abundance’s line of products include pet treats, skincare, nutrition supplements, and eco-friendly cleaning products. The company was named a Forbes Small Giant in 2019 and is still growing with an annual revenue of $7 million in 2022. This pet care MLM company stands apart with its innovative earning opportunities for pet lovers and career seekers.
Life Abundance also take pride in giving back to the community through their Dr. Jane foundation which provides monetary support for animal rescue groups. The sustainability initiatives of Life Abundance also include planting a tree for every product purchased.
Pure Heaven
Country : USA
Revenue 2023: $6 million
Year Founded : 2009
Pure Heaven
Country : USA
Revenue 2023: $6 million
Year Founded : 2009
The pet care MLM company was established in the year 2009 in the US. The company has its office in Johnston, Rhode Island and operates in the multi-level marketing model with a wide range of human and pet products. Pure Haven’s pet products include shampoos, paw balms, pet odor and stain removal products.
Pure Haven claims that their products are non-toxic and eco-friendly. They have been awarded for safety compliance by Narragansett Bay Commission in Rhode Island. The company is said to have invented Pure Protect, the world’s first non-toxic preservation system, which ensures that the preservatives used in their products does not impact the safety of the products.
The pet MLM company operates through a network of consultants offering them specialized reward programs like subscriptions, referral rewards, consultant rewards, etc.
Pure Haven has showcased a growth rate of 20% in 2023 when compared to the previous year. The annual revenue of the company was recorded as $6 million in 2023.
HB Naturals
Country : USA
Revenue 2023: $3 million
Year Founded : N/A
HB Naturals
Country : USA
Revenue 2023: $3 million
Year Founded : N/A
Based in Ohio in the US, HB Naturals, short form for Heart & Body Naturals, uses plant formulations to create their “Healing Trilogy” products. The pet MLM company manufactures products based on the formulations of Alexandria Brighton, the Formulator and Founder of HB Naturals. The company sources its products in the market through its network of independent consultants. Operating with the binary MLM plan, HB Naturals offers commissions and incentives on various consultant activities such as customer sales and for adding new consultants to the network.
HB Naturals range of pet care products include essential oil blends for pets to treat ticks and fleas, itch relief, cold and congestion, and overall pet wellness. The annual revenue of HB Naturals was $3 million in 2022 and 2023.
Anovite
Country : USA
Revenue 2023: $3 million
Year Founded : N/A
Anovite
Country : USA
Revenue 2023: $3 million
Year Founded : N/A
This pet care MLM company from USA was founded by Dr. Anthony Kleinsmith who is also the formulator of Anovite products. In the pet care MLM industry, Anovite marks its presence with colostrum- based pet health products that contains probiotics. Headquartered in Utah, the company also manufactures skincare, wellness and weight loss products.
Anovite works in the MLM model with its teams of associates rewarded through a distinct compensation plan. The company supports its associates with appropriate training and marketing materials. Anovite recorded an annual revenue of $3 million, a 50% increase from the previously recorded revenue of $2 million.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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