The direct selling industry in Africa spans over the continent making remarkable contributions to the global direct selling market. The earning opportunities that the network marketing companies in Africa provide has overtly helped people of all generations and gender secure a substantial income. The number of active direct sellers in Africa is 4.07 million and this number is sure to rise in the coming years.
South Africa has been the face of direct selling in Africa. The achievements of the network marketing industry in Africa have been monumental with South Africa attaining Platinum DSA Standard for its outstanding achievements in the industry (WFDSA report 2019). The South African direct selling market alone contributed $438 million towards global retail sales in 2023.
Top MLM companies in Africa
Here we present a snapshot of the top network marketing companies in Africa that are contributing to the growth of the direct selling industry in the continent.
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Epixel MLM Software
Source - businessforhome.org
Data updated in June 2024
*The above list is subject to market changes and modifications.
Discover the global rankings, revenue, and growth rate for the top 100 MLM companies.
An overview of best MLM companies in Africa
GS Partners
CEO: Josip Heit
Country: Comoros
Revenue 2023: $370 million
Year Founded: 2020
GS Partners
CEO: Josip Heit
Country: Comoros
Revenue 2023: $370 million
Year Founded: 2020
GSPartners, one of the best MLM company in africa based in Comoros, provides blockchain related services since 2020. They operate in the network marketing model through their Rewards Programme and Introducing Partner Programme (IPP). The company has also achieved remarkable growth rate of 75% in 2022 when compared to the previous year.
Arvea Nature
CEO: Sadok Laribi
Country: Tunisia
Revenue 2023: $35 million
Year Founded: 2013
Arvea Nature
CEO: Sadok Laribi
Country: Tunisia
Revenue 2023: $35 million
Year Founded: 2013
The Tunisian MLM company founded by Sadok LARIBI deals with cosmetics, beauty products, and food supplements since its launch in 2013. Sadok LARIBI is a man of dreams driven by his innate passion to challenge the world and fighting the indifferences through his brand.
“I strongly believed that behind every failure, there is success, behind every negativity, an alternative, and behind every mistake, a fresh start. It only takes complete self-confidence, belief in one's abilities, and a burning desire to embark on a new adventure.”
--Sadok LARIBI
Fascinated by the opportunities direct selling offers, Sadok LARIBI chose it as his business model to operate in Algeria and Ivory Coast in addition to its home country Tunisia. The product line of Arvea Nature is diverse with cosmetics and food supplements sourced from natural ingredients. Products include makeup products, perfumes, wellness supplements, and hair care products.
Arvea Nature claims to be at rank #1 among top MLM companies in Tunisia and Algeria and has a record of being in the top 3 MLM companies in Ivory Coast. Current revenue of the company as reported in 2023 is $35 million which shows a 17% increase from its previous year’s revenue.
This MLM company from Africa expects to expand its operations to 50 new countries by 2026. The brand under Arvea group also runs a training academy called ARVEA Academy which conducts regular training for their advisors to help them face the challenges in their multi-level marketing career.
Inuka Fragrances
CEO: Carel Kruger
Country: South Africa
Revenue 2023: $7 million
Year Founded: 2010
Inuka Fragrances
CEO: Carel Kruger
Country: South Africa
Revenue 2023: $7 million
Year Founded: 2010
Inuka Fragrances and Miglio Designer Jewellery, the popular network marketing companies in South Africa, adds style and scent to the direct selling customer base in the country. Inuka deals with perfumes and luxury cosmetic products. Inuka offers entrepreneurial opportunities through their rebate and reward programs.
Miglio Designer Jewellery
CEO: Jenny Miller
Country: South Africa
Revenue 2023: $5 million
Year Founded: 1990
Miglio Designer Jewellery
CEO: Jenny Miller
Country: South Africa
Revenue 2023: $5 million
Year Founded: 1990
Miglio is one of the top jewelry party companies and a veteran direct selling company on the list. Born in the 1990s, Miglio has a wide range of designer jewellery including rings, bracelets, pendants, and necklaces. Miglio now has international offices operating in the United Kingdom, Australia, Canada and the United States.
NeutroWay
CEO: Tobi Rachid
Country: Morocco
Revenue 2023: $2 million
Year Founded: N/A
NeutroWay
CEO: Tobi Rachid
Country: Morocco
Revenue 2023: $2 million
Year Founded: N/A
The MLM company based in Morocco offer hair care, skin care, health care products, clothes and accessories. NeutroWay provides affiliate and consultant opportunities for individuals in the African direct selling market especially in Morocco.
While little is known about the company’s whereabouts, it was reported that Neutroway generated $2 million in annual revenue for consecutive years 2022 and 2023.
Healthgarde International
CEO: Lovelyn Nwarueze
Country: Nigeria
Revenue 2023: $2 million
Year Founded: 2019
Healthgarde International
CEO: Lovelyn Nwarueze
Country: Nigeria
Revenue 2023: $2 million
Year Founded: 2019
Healthgarde International is a multi-national MLM company from Africa that manufactures health and wellness products in the multi-level marketing model. The company headquartered in Lagos, has 5 depots spread across Nigeria. Lovelyn Nwarueze and her daughter Lovelyn Bassey founded Healthgarde International in 2019 and now operates its business in South Africa and the US.
Their product range includes health and weight loss supplements that attend to diverse health and wellness demands of their customers. Healthgarde promotes its products through its network of consultants which include micro influencers from social media. The company also supports its network with regular training and upskilling sessions.
A still growing company Healthgarde is, it struck a growth rate of 100% compared to the previous year, amassing an annual revenue of $2 million in 2023.
Direct selling industry in Africa – Retail sales by product category
40% of direct sales in Africa is from the cosmetics and personal care industry. Health and wellness industry holds the second place with 29% retail sales followed by household goods and durables in the third place with 16% retail sales.
Total retail sales of the African direct selling market in 2023 was $1340 million with South Africa and Morocco taking the lead. When compared to the previous year Africa has seen only a slight fall in their sales against that of the Middle East. Bunch of other popular and foreign direct selling brands operates in the continent, but these native brands have come up to attain and attract the global audience through their diverse and vibrant products and services.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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