The Canadian direct selling market ranks 11th in the 2021 global sales and is also one of the 24 countries with sales exceeding $1 billion. The direct selling market in Canada contributes immensely to the economy of the country with a total economic impact of $8.74 billion. The employment opportunities it creates for the Canadian population are incredible.
About 200+ companies have adopted the direct selling model in Canada offering earning opportunities for 1.37 million independent sales consultants. New network marketing companies continue to enter the Canadian market with many faring out successfully and many others failing to establish prominence. 9 out of the 200+ direct selling companies in Canada rank among the top 500 direct selling companies across the world.
List of top MLM companies in Canada
Here we showcase the top direct sales companies in Canada that represent the country in the global rank list.
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Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
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Direct selling industy in Canada-Facts and figures
The success of direct selling in Canada is attributed to the increasing interest of Canadians in supplemental income opportunities. The pursuit for additional income opportunities saw an 11% increase in 2022 compared to the previous year. The pandemic and the inflationary pressures added another 7% of Canadians to the interest group.
Canada experienced a positive growth (+.8%) for a three-year period from 2019-2022. However, the retail sales for the year 2022 saw a decline by 18.4%. The Canadian direct selling market recorded $2593 million in annual retail sales in 2023. Canada falls under the mid-penetration zone with a penetration rate of 0.110% as per the WFDSA 2023 report.
The Canadian direct selling industry has 1,143,000 sellers among which 84% are women.
The Canadian direct selling market overflows with a multitude of products from across various sectors, with cosmetics and personal care products invading the market. In 2023, the cosmetics and personal care retail sales constituted 32% whereas wellness product retail sales accounted 33% of the total global sales. Household goods and durables took the third position with 18% sales. Other categories that contributed to the global sales were clothing and accessories, home care, books, toys, stationary, food stuffs and beverages, and utilities. These categories though minor, have contributed in their own capacities to the growth of the direct selling industry in Canada.
According to the World Federation of Direct Selling Associations (WFDSA), besides making contributions towards employment and the economy, these Canadian direct selling companies also offer indirect contributions. These direct sales companies in Canada purchase and seek support from other businesses for manufacturing and distribution creating additional income and employment opportunities for those industries. Direct selling companies in Canada impact the economy on four basic levels.
They make indirect and induced contributions to
- Sales revenue
- Employment opportunities
- Household income
- Tax revenue
And this while being immensely beneficial to the country’s economy contributes to raising the living standards of individual households.
The network marketing industry statistics and research from the Direct Sellers Association of Canada cite that women are involved more in direct selling than men. 84% of direct sellers in Canada are women with only 16% reserved by men.
Despite the shared facts, what reserves success for direct selling companies in Canada is undoubtedly their commitment to serving their customers with quality and integrity.
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An overview of the top MLM companies in Canada
1. Immunotec Research
Founder: Dr. Gustavo Bounous
CEO: Charles Orr
Products & Services: Health and Wellness
Top Earners: 20
Website: www.immunotec.com
Achievements:
- Ranked #97 in Sixth Annual DSN Global 100
2. Opulence Global
Founder: Ramin Mesgarlou
CEO: Ramin Mesgarlou
Products & Services: Fashion, Beauty, Health
Top Earners: 14
Website: myopulence.com
Achievements:
- Featured on the cover of The Business Connect Magazine 2021
- Selected as one of the Top 20 hottest companies in 2020 by Aspioneer Magazine
3. Silver Icing
Founder: Christina Marcano
CEO: Christina Marcano
Products & Services: Apparel, fashion
Top Earners: N/A
Website: www.silvericing.com
Achievements:
- YWCA Women of Distinction Award 2020 finalist
- Finalist EY Entrepreneur of the Year 2019 Pacific Program
- Business in Vancouver Forty Under 40 winner 2019
3. Epicure Selections
Founder: Sylvie Rochette
CEO: Amelia Warren
Products & Services: Easy Meal Solutions
Top Earners: N/A
Website: www.epicure.com
Achievements:N/A
5. Organo
Founder: Bernardo Chua
CEO: Paul Caldwell
Products & Services: Beverages, body care, personal care
Top Earners: N/A
Website: www.organogold.com
Achievements:
- Winner of the Global Beauty & Wellness Award 2022 for Best Organic Food Product and finalist for Best Food Supplement
6. Steeped Tea
Founder: Tonia Jahshan
CEO: Hatem Jahshan
Products & Services: Leaf tea accessories
Top Earners: N/A
Website: www.sipology.com
Achievements:
- Sipology is awarded Ernst & Young Community Builder Award in 2021
7. Tocara
Founder: Randall Markus
CEO: Randall Markus
Products & Services: Jewelry
Top Earners: N/A
Website: www.tocaraplus.com
Achievements:
- Making a Difference Award 2022- DSA Canada
8. Allysian Sciences
Founder: Rod Jao
CEO: Rod Jao
Products & Services: Health and wellness
Top Earners: N/A
Website: www.allysian.com
Achievements: N/A
9. Bioulife
Founder: Dr. Peter Ou
CEO: Mike Di
Products & Services: Nutraceutical
Top Earners: N/A
Website: bioulife.com
Achievements: N/A
10. Coral Club International
Founder: Erik Mehrabian, Kazar Mehrabian, and Leonid Lapp
CEO: Erik Megrabyan
Products & Services: Health and beauty products
Top Earners: N/A
Website: coral.club
Achievements:
- Mineral composition "ALKA-MINE" was awarded the Medal of Honor "For Contribution to the Nation's Health Strengthening," in 2006
- Vitamin and mineral complex of new generation Yummy Vits Orange by Coral Club received an international award, "The Innovative Product of the Year" in 2019
Insights on MLM companies in Canada
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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