North America, the land of opportunities and the cradle of technological innovations, has shaped the entrepreneurial dreams of tomorrow’s leaders with a warm attitude, strong commitment to sustained excellence and business-friendly approach.
Every sunrise in North America has welcomed direct selling companies and stayed with the customers ever since its establishment. Ranging from household products to providing financial services, MLM companies have taken the world by storm.
Major network marketing companies in North America like Amway, have stood the test of time since 1959 and in 2023 generated $7.7 billion. This shows how MLM companies embraced the shift in perception, gaining both credibility and acceptance among a growing number of citizens. At the same time, Herbalife has made its mark with revenue reaching $5.1 billion in the year 2023 and also made the company’s name synonymous with health and wellness.
As technology advances and social media turns into a powerful tool for networking, MLM marketing structure has found new avenues to enhance distributor engagement and reach potential customers. This has also become the deciding factor for MLM companies to gain a competitive edge and secure top positions in the marketplace.
List of top MLM companies in North America by revenue
The list presents a concise overview of the top 50 direct selling companies in North America with their revenue generation in the past years.
| # | Company | Country | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | Amway | USA | 7,700 | 8,100 | -5% |
|
1959 |
| 2 | Herbalife | USA | 5,100 | 5,200 | -2% |
|
1980 |
| 3 | eXp Realty | USA | 4,300 | 4,600 | -7% |
|
2002 |
| 4 | Primerica | USA | 2,810 | 2,720 | 3% |
|
1977 |
| 5 | Melaleuca | USA | 2,300 | 2,400 | -4% |
|
1985 |
| 6 | Sunrun | USA | 2,260 | 2,321 | -3% |
|
2007 |
| 7 | Young Living | USA | 2,000 | 2,000 | 0% |
|
1993 |
| 8 | Nu Skin | USA | 1,970 | 2,230 | -12% |
|
1984 |
| 9 | Forever Living Products | USA | 1,800 | 1,800 | 0% |
|
1978 |
| 10 | Mary Kay | USA | 1,800 | 2,200 | -18% |
|
1963 |
| 11 | Vivint | USA | 1,700 | 1,682 | 1% |
|
1999 |
| 12 | DoTerra | USA | 1,500 | 1,750 | -14% |
|
2008 |
| 13 | Tupperware | USA | 1,310 | 1,305 | 0% |
|
1946 |
| 14 | World Financial Group | USA | 1,300 | 1,200 | 8% |
|
2001 |
| 15 | Rodan and Fields | USA | 1,210 | 1,210 | 0% |
|
2000 |
| 16 | Optavia - Medifast | USA | 1,100 | 1,600 | -31% |
|
1981 |
| 17 | Ambit Energy | USA | 1,090 | 1,250 | -13% |
|
2006 |
| 18 | USANA | USA | 921 | 999 | -8% |
|
1992 |
| 19 | DXN Global | USA | 902 | 902 | 0% |
|
1993 |
| 20 | SeneGence | USA | 900 | 900 | 0% |
|
1999 |
| 21 | Market America | USA | 800 | 800 | 0% |
|
1992 |
| 22 | Betterware de Mexico | Mexico | 768 | 590 | 30% |
|
1995 |
| 23 | Arbonne International | USA | 700 | 700 | 0% |
|
1975 |
| 24 | Monat Global | USA | 700 | 700 | 0% |
|
2014 |
| 25 | REAL Brokerage | USA | 689 | 382 | 80% |
|
2014 |
| 26 | Omnilife | Mexico | 633 | 584 | 8% |
|
1991 |
| 27 | Color Street | USA | 597 | 597 | 0% |
|
2017 |
| 28 | Scentsy | USA | 579 | 759 | -24% |
|
2004 |
| 29 | Hy Cite Enterprises | USA | 570 | 508 | 12% |
|
1959 |
| 30 | LegalShield | USA | 546 | 542 | 1% |
|
1972 |
| 31 | Beach Body | USA | 527 | 692 | -24% |
|
1998 |
| 32 | Family First Life | USA | 503 | 300 | 68% |
|
2013 |
| 33 | ACN | USA | 500 | 500 | 0% |
|
1993 |
| 34 | IM Academy | USA | 500 | 500 | 0% |
|
2013 |
| 35 | Shaklee | USA | 500 | 500 | 0% |
|
1956 |
| 36 | It Works! Global | USA | 450 | 495 | -9% |
|
2001 |
| 37 | Unicity | USA | 450 | 450 | 0% |
|
2001 |
| 38 | Nature's Sunshin | USA | 445 | 422 | 5% |
|
1972 |
| 39 | Thirty One Gifts | USA | 410 | 410 | 0% |
|
2003 |
| 40 | Juice Plus+ | USA | 400 | 495 | -19% |
|
1970 |
| 41 | Isagenix | USA | 400 | 400 | 0% |
|
2002 |
| 42 | LuLaRoe | USA | 400 | 400 | 0% |
|
2013 |
| 43 | Plexus Worldwide | USA | 377 | 454 | -17% |
|
2008 |
| 44 | LifeWave | USA | 369 | 320 | 15% |
|
2004 |
| 45 | Younique | USA | 368 | 368 | 0% |
|
2012 |
| 46 | Le-Vel | USA | 350 | 350 | 0% |
|
2012 |
| 47 | Partner.co | USA | 350 | 350 | 0% |
|
2007 |
| 48 | Pure Romance | USA | 350 | 350 | 0% |
|
1993 |
| 49 | 4Life | USA | 341 | 341 | 0% |
|
1998 |
| 50 | Pruvit | USA | 336 | 507 | -34% |
|
2015 |
List of top MLM companies in North America by growth
Here’s a list of the top MLM companies in North America highlighting their growth rate.
| # | Company | Growth Rate | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Country | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | REAL Brokerage | 80% | 689 | 382 | USA |
|
2014 |
| 2 | Family First Life | 68% | 503 | 300 | USA |
|
2013 |
| 3 | Betterware de Mexico | 30% | 768 | 590 | Mexico |
|
1995 |
| 4 | LifeWave | 15% | 369 | 320 | USA |
|
2004 |
| 5 | Hy Cite Enterprises | 12% | 570 | 508 | USA |
|
1959 |
| 6 | World Financial Group | 8% | 1,300 | 1,200 | USA |
|
2001 |
| 7 | Omnilife | 8% | 633 | 584 | Mexico |
|
1991 |
| 8 | Nature's Sunshine | 5% | 445 | 422 | USA |
|
1972 |
| 9 | Primerica | 3% | 2,810 | 2,720 | USA |
|
1977 |
| 10 | Vivint | 1% | 1,700 | 1,682 | USA |
|
1999 |
| 11 | LegalShield | 1% | 546 | 542 | USA |
|
1972 |
| 12 | Young Living | 0% | 2,000 | 2,000 | USA |
|
1993 |
| 13 | Forever Living Products | 0% | 1,800 | 1,800 | USA |
|
1978 |
| 14 | Tupperware | 0% | 1,310 | 1,305 | USA |
|
1946 |
| 15 | Rodan and Fields | 0% | 1,210 | 1,210 | USA |
|
2000 |
| 16 | DXN Global | 0% | 902 | 902 | USA |
|
1993 |
| 17 | SeneGence | 0% | 900 | 900 | USA |
|
1999 |
| 18 | Market America | 0% | 800 | 800 | USA |
|
1992 |
| 19 | Arbonne International | 0% | 700 | 700 | USA |
|
1975 |
| 20 | Monat Global | 0% | 700 | 700 | USA |
|
2014 |
| 21 | Color Street | 0% | 597 | 597 | USA |
|
2017 |
| 22 | ACN | 0% | 500 | 500 | USA |
|
1993 |
| 23 | IM Mastery Academy | 0% | 500 | 500 | USA |
|
2013 |
| 24 | Shaklee | 0% | 500 | 500 | USA |
|
1956 |
| 25 | Unicity | 0% | 450 | 450 | USA |
|
2001 |
| 26 | Thirty One Gifts | 0% | 410 | 410 | USA |
|
2003 |
| 27 | Isagenix | 0% | 400 | 400 | USA |
|
2002 |
| 28 | LuLaRoe | 0% | 400 | 400 | USA |
|
2013 |
| 29 | Younique | 0% | 368 | 368 | USA |
|
2012 |
| 30 | Le-Vel | 0% | 350 | 350 | USA |
|
2012 |
| 31 | Partner.co | 0% | 350 | 350 | USA |
|
2007 |
| 32 | Pure Romance | 0% | 350 | 350 | USA |
|
1993 |
| 33 | 4Life | 0% | 341 | 341 | USA |
|
1998 |
| 34 | Herbalife | -2% | 5,100 | 5,200 | USA |
|
1980 |
| 35 | Sunrun | -3% | 2,260 | 2,321 | USA |
|
2007 |
| 36 | Melaleuca | -4% | 2,300 | 2,400 | USA |
|
1985 |
| 37 | Amway | -5% | 7,700 | 8,100 | USA |
|
1959 |
| 38 | eXp Realty | -7% | 4,300 | 4,600 | USA |
|
2002 |
| 39 | USANA | -8% | 921 | 999 | USA |
|
1992 |
| 40 | It Works! Global | -9% | 450 | 495 | USA |
|
2001 |
| 41 | Nu Skin | -12% | 1,970 | 2,230 | USA |
|
1984 |
| 42 | Ambit Energy | -13% | 1,090 | 1,250 | USA |
|
2006 |
| 43 | DoTerra | -14% | 1,500 | 1,750 | USA |
|
2008 |
| 44 | Plexus Worldwide | -17% | 377 | 454 | USA |
|
2008 |
| 45 | Mary Kay | -18% | 1,800 | 2,200 | USA |
|
1963 |
| 46 | Juice Plus+ | -19% | 400 | 495 | USA |
|
1970 |
| 47 | Scentsy | -24% | 579 | 759 | USA |
|
2004 |
| 48 | Beach Body | -24% | 527 | 692 | USA |
|
1998 |
| 49 | Optavia - Medifast | -31% | 1,100 | 1,600 | USA |
|
1981 |
| 50 | Pruvit | -34% | 336 | 507 | USA |
|
2015 |
© Epixel MLM Software
Source - businessforhome.org
Data updated in June 2024
*The above list is subject to market changes and modifications.
Uncover further details on how top 100 MLM companies are instrumental in shaping the direct selling landscape worldwide.
Adding to the success statistics is the emergence of REAL Brokerage, one of the MLM companies in the USA, that soared to great heights with a growth of 80%. It shows how the citizens in North America embrace the pursuit of major MLM trends and limitless earnings. This approach is also seen in the streaming of younger generations becoming open to the idea of MLM as a viable business opportunity.
Top 10 direct selling companies in North America 2024
1. Amway
Founder: Jay Van Andel & Richard DeVos
CEO: Milind Pant
Products & Services: Health, beauty, and home care products
Top Earners: 13
Website: www.amway.com
Achievements:
- Ranked #1 in 2024 DSN Global 100
- Winner of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award
- Amway Nutrilite and eSpring were voted as the Most Trusted Brands 2022
2. Herbalife
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Products & Services: Personal care & wellness, food & beverages, cosmetics
Top Earners: 10
Website: www.herbalife.com
Achievements:
- Ranked #3 in 2024 DSN Global 100
- Awardee of two Brandon Hall Group Gold Excellence in Technology Awards
- Winner of the Excellence in Business Award by Direct Selling Association
3. eXp Realty
Founder: Glenn Darrel Sanford & Brian Culhane
CEO: Leo Pareja
Products & Services: Real estate
Top Earners: 5
Website: exprealty.com
Achievements:
- Ranked #4 in 2024 DSN Global 100
- Recognized as one of the Glassdoor’s Best Places to Work 2024
- Winner of the Bravo Growth Award for the third consecutive year in 2022
4. Primerica
Founder: Arthur L. Williams Jr.
CEO: Glenn J. Williams
Products & Services: Insurance & financial services
Top Earners: 17
Website: www.primerica.com
Achievements:
- Ranked #9 in 2024 DSN Global 100
- Recognized as One of America’s Best Insurance Companies for 2022
- Recognized as the "Best Employer for Diversity” by Forbes for 2022
5. Melaleuca
Founder: Frank L. VanderSloot
CEO: Jerry Felton
Products & Services: Nutritional, pharmaceutical, personal care, facial care, home hygiene and other wellness products
Top Earners: 58
Website: www.melaleuca.com
Achievements:
- Received Empowering Women Award for Workplace Excellence
- Recognized as one of America’s Best Employers fourth time in a row in the Forbes 2023 list
- Idaho Technology Council Hall of Fame Award 2020
6. Sunrun
Founder: Ed Fenster, Lynn Jurich
CEO: Mary Powell
Products & Services: Photovoltaic systems, battery energy storage products
Top Earners: N/A
Website: www.sunrun.com
Achievements:
- Ranked #10 in 2024 DSN Global 100
- Recognized by Fast Company as a brand that matters
- Listed in Best Companies for Women 2023
7. Young Living
Founder: Donald Gary Young
CEO: Mary Young
Products & Services: Health, oils, personal care, and animal care
Top Earners: 72
Website: www.youngliving.com
Achievements:
- Winner of the Direct Selling Association (DSA) Awards in the Sales and Marketing Campaign category
- Honored with 2023 Green Business Award
- Winner of the GOLD STEVIE® Company of the Year 2022 Award by International Business Awards
8. Nu Skin
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Products & Services: Personal care and dietary supplements
Top Earners: 75
Website: www.nuskin.com
Achievements:
- Ranked #11 in 2024 DSN Global 100
- Winner of the Direct Selling Association (DSA) Awards in the Product Innovation Category
- Won the 2024 BIG Innovation Award for Nu Skin - ageLOC® WellSpa iO®
9. Mary Kay
Founder: Mary Kay Ash
CEO: David Holl
Products & Services: Cosmetics, personal care
Top Earners: 10
Website: www.marykay.com
Achievements:
- Won 2024 Bravo Global Good Award
- Recognized as one of America’s Best Midsize Employers 2022 by Forbes
- Deloitte recognized Mary Kay as one of the 2022 US Best Managed Companies
10. Forever Living Products
Founder: Rex Maughan
CEO: Gregg Maughan
Products & Services: Drinks, cosmetics, nutritional supplements, personal care
Top Earners: 21
Website: www.foreverliving.com
Achievements:
- Winner of the SITE Crystal Award 2022
Insights on MLM companies in North America
Direct selling industry in North America
As per the reports from the World Federation of Direct Selling Association (WFDSA) covering the period of 2019 to 2022, north america direct selling market demonstrated a 24.9% increase in global retail sales during 2022. Notably, this growth surpassed the 22.4% recorded in the preceding years.
Another point of interest lies in the distribution of independent representatives, where women comprised a substantial 75%, outnumbering their male counterparts at 25%. The demographic breakdown within independent representatives in North America direct selling market underscores the robust presence of women and a powerful trend toward their empowerment within the sector. This sphere highlights their significant impact and influential role in driving the industry forward.
Most of the top MLM companies continue to navigate the shifting currents of consumer sentiment and economic dynamics through a wide range of products. Within this range, the direct selling retail sales of wellness stands atop with 33%, followed by household at 14%, and cosmetics at 12%.
North America remains at the forefront to embrace progressive ideas and innovative marketing strategies for the direct selling companies to evolve, expand and reach new milestones.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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