The Peruvian market has always been open to direct selling companies and their products. In a mutual setting, direct selling has offered jobs and fresh career opportunities for millions of Peruvians. According to WFDSA 2023 report, Peru ranks #16 among the top billion dollar markets with retail sales of over $2 billion in 2022. The number of direct sellers in Peru now is estimated at 677,830.
Among the American direct selling market, Peru shared 21% of sales in the wellness category in 2022. According to WFDSA 2021 data, Peru is also the 4th largest country in Latin America in terms of industry billing. The Peruvian direct selling market is considered a high-penetration market with 0.796% penetration rate.
The study done by Americas Market Intelligence found out that the best selling products in the retail sector in Peru for 2023-2024 were the following.
Food
Beverages
Pharmaceuticals and cosmetics
Furniture
Personal care products
Books
Electrified vehicles
Video games
Vehicles
The top 5 in the list stand relevant to the direct selling industry and the top MLM companies have already established their success with these product categories. What more? The entrepreneurial spirit of Peruvians has supported many direct selling companies establish success in the Peruvian direct selling market. This is underlined by a study done by Ipsos which ranked Peru at #3 among countries with greatest entrepreneurial spirit.
Top MLM companies in Peru: An analysis
The leading MLM companies in Peru have contributed immensely to the growth of the channel in the country. Apart from these many other international MLM companies operating in the Peruvian direct selling market have strengthened the growth and development of direct selling in the country, offering MLM business opportunities for Peruvian nationals and contributing positively to the country’s economy.
The table below gives a quick roundup of the top MLM companies in Peru, their product categories, and revenue.
©
Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
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Belcorp
CEO : Érika Herrero
Founding Year : 1968
Annual Revenue 2023 : $780 million
Belcorp
CEO : Érika Herrero
Founding Year : 1968
Annual Revenue 2023 : $780 million
The MLM company from Peru was launched in the year 1968. Operating in the direct sales model, the company has experience of 50 years in the beauty industry. Belcorp operates across 14 countries with 3 sub brands— L'BEL, ésika and Cyzone, marketed by a network of more than 800,000 consultants worldwide. The company promotes female entrepreneurship in Latin America. Belcorp operates through 3 marketing channels, direct, online, and instore.
Their flagship products include cosmetic items like perfumes, nail polishes, eyeliners, lipsticks, etc. Ranking first in the list of top MLM companies in Peru, Belcorp has amassed consistent revenue of $780 million in 2022 and 2023, making it the largest Peruvian direct selling establishment.
Yanbal International
CEO : Janine Belmont
Founding Year : 1967
Annual Revenue 2023 : $536 million
Yanbal International
CEO : Janine Belmont
Founding Year : 1967
Annual Revenue 2023 : $536 million
The second big shot in the list, Yanbal International is one of the biggest direct selling companies native to Latin America. Leading the charge in beauty and cosmetics, Yanbal has served the Latin American market for over 50 years. The company was founded by Fernando Belmont in 1967. The Peruvian MLM company operates across 8 countries in the Americas and Europe.
Yanbal, operating in the MLM model, has a network of over 500,000 consultants and 10,000+ beauty entrepreneurs who take the brand further in the global market. Yanbal International manufactures perfumes, jewelry, cosmetics, and personal care products. The MLM company from Peru has made a revenue of $536 million in 2022 and 2023 consecutively.
Legacy Global
CEO : Jeff Blas
Founding Year : 2016
Annual Revenue 2023 : $15 million
Legacy Global
CEO : Jeff Blas
Founding Year : 2016
Annual Revenue 2023 : $15 million
The Peruvian MLM company was established by Jeff Blas, Yener Yobera and Jonathan Lozano in 2016. It deals with the manufacturing and distribution of MLM energy drinks. The products of Legacy Global include drinks for boosting metabolism, reducing weight, and detoxification. The company is built on the pillars of entrepreneurship, lifestyle, and integral development.
The revenue of Legacy Global stood at $15 million for two consecutive years, 2022 and 2023.
Azenka
CEO : Alexandro Braga
Founding Year : 2002
Annual Revenue 2023 : $10 million
Azenka
CEO : Alexandro Braga
Founding Year : 2002
Annual Revenue 2023 : $10 million
The MLM company operates in Peru in the beauty and cosmetics sector. Azenka manufactures cosmetics and fine perfumery since its launch in 2002. Based in the interiors of São Paulo, the company has its headquarters in Jundiaí, in the region of Campinas/SP. Besides Peru, the company operates in Brazil, the US, Egypt, etc.
Azenka also deals with the manufacturing of essential oils, health supplements and jewelry. The company has generated annual revenue of $10 million in 2023, displaying 0% change in the revenue compared to the previous year.
Teoma
CEO : David Novoa
Founding Year : 2012
Annual Revenue 2023 : $10 million
Teoma
CEO : David Novoa
Founding Year : 2012
Annual Revenue 2023 : $10 million
The MLM company based in Peru deals with nutritional and personal care products. Established in 2012, Teoma was founded by brothers David and Felipe Novoa. Down the line, the company has marked its presence in countries such as Peru, Chile, Ecuador, Bolivia, Costa Rica and Columbia.
Teoma provides career opportunities through various incentive programs and product packages for individuals looking for entrepreneurial opportunities.
Teoma in 2021 launched its North American headquarters in Utah, USA. The Latin American multi-level marketing company has generated an annual revenue of $10 million in 2022 and 2023.
Bioliffe moringa
CEO : Heimer Auccasi Pichardo
Founding Year : 2012
Annual Revenue 2023 : $7 million
Bioliffe moringa
CEO : Heimer Auccasi Pichardo
Founding Year : 2012
Annual Revenue 2023 : $7 million
Ranking #6 among the top MLM companies in Peru, Bioliffe, manufactures moringa-based products in the Latin American market. The company has about 10 different products serving the unique needs of its customers. Operating in the MLM model, Bioliffe offers consultant opportunities with commissions, “Start your own business” option with 6 different bonus programs, and “Become an entrepreneur” opportunity with the advantage of residual income.
Bioliffe has its office located in Lima, Peru. The company with a considerably small network of just over 1000 distributors markets their products in the Latin American markets.
In terms of revenue, Bioliffe has not shown any change in the rate of annual revenue compared to the previous year. The revenue of the Peruvian MLM company was $7 million in 2023.
InkaVida Global
CEO : Jorge Marcacuzco Palomino
Founding Year : 2018
Annual Revenue 2023 : $3 million
InkaVida Global
CEO : Jorge Marcacuzco Palomino
Founding Year : 2018
Annual Revenue 2023 : $3 million
Inkavida is a Peruvian MLM company established in the health and wellness sector. The company founded by Jorge Marcacuzco Palomino, started its commercial operations in November 2018.
The products of Inkavida include a diverse range encompassing wines, acupuncture products, collagen and moringa-based products, and beverages.
The annual revenue of InkaVida Global stood at $3 million in 2023, same as that of the previous year.
MINED
CEO : Daniel Cueva Rodriguez
Founding Year : 2021
Annual Revenue 2023 : $1 million
MINED
CEO : Daniel Cueva Rodriguez
Founding Year : 2021
Annual Revenue 2023 : $1 million
The eLearning MLM company based in Peru provides virtual learning courses. The topics include crypto, trading, Forex, etc. With a subscriber base of over 200,000, the newbie MLM company from Peru offers technology and tools to make the learning process more effective. The company aims to develop the investing and trading skills of its subscribers with experienced educators and relevant courses.
MINED operates with its own set of different academies and course lines. The learners registered with MINED are also given the opportunity to apply their knowledge in the company’s academies and earn through investing or trading.
A growing MLM company in Peru, MINED has generated $1 million in annual revenue in 2022 and 2023.
Product sales in the Peruvian direct selling market
The product categories prominent in the direct selling industry in Peru include wellness products, cosmetics and personal care, clothing and accessories and household goods and durables. Unlike other global direct sales markets, wellness accounts for only 19% of retail sales in the region. In Peru direct sales market, cosmetics and personal care products have an upper hand and has made a share of 59% in product sales in 2022. The wellness category is closely followed by clothing and accessories at 18% and household goods and durables at only 4%.
Direct selling in the whole of Latin America and particular to Peru is a large market with high growth potential. The native MLM companies and leading international companies in Peru are creating opportunities for the Latin Americans to enter and explore the world of direct selling.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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